Commercial employee (Commercieel medewerker)
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A commercial employee is someone who has a position that has to do with the sale and/or marketing of certain products or services. The profession of commercial employee is very broad and can relate to various functions, companies, branches and levels. In short, we can best describe the work of a commercial employee as promoting or selling certain products or services in the best possible way, including taking care of all possible additional activities, such as drawing up quotations, ordering goods, registering services and providing aftercare if applicable. The profession of commercial employee therefore has everything to do with the sale of goods and/or services. Some other names for commercial employee can be sales specialist, representative, branch manager or, for example, account manager, depending on the specific position and the level of education of the person concerned. The work of commercial employees is very important for companies, because it is the commercial employees who bring in new customers. In other words, commercial employees contribute significantly to the realized turnover. As a commercial employee, you generally work within the office or field staff of an organization. In addition, shop staff can be regarded as commercial employees. As a commercial employee, you have to deal with commerce in all cases. Commerce is a collective term for the trade of goods and services. Commercial employees are craftsmen who must have certain unique skills. Think, for example, of being able to make contact easily and of being able to convince people.
Commercial employee is therefore a general name for various craftsmen who have to do with selling products and / or services. These can be products and services that are sold directly to private individuals, or to the business community. Some professionals who can be regarded as commercial employees are account managers, car salesmen, branch managers, representatives, sales specialists, sales advisors, colporteurs and commercial agents. In addition, there may be other craftsmen, who can indirectly be regarded as commercial employees. Think, for example, of marketers, film production specialties and programmers, who can sell services. As described earlier, the term commercial employees should be seen quite broadly, because many companies have to deal with commercial activities. Consider, for example, editorial staff who are responsible for selling advertising space. In that case, you can also be considered a sales employee.
PRODUCT KNOWLEDGE
Product knowledge is generally an important word when we speak of a commercial employee, because as a commercial employee you usually work within a specific industry, such as retail, construction or the automotive industry, all of which require specific product knowledge. Just knowing prices is generally not enough to be able to work as a commercial employee. A commercial employee must also be able to advise his or her customers about products and/or services.
WHAT MAKES YOU A GOOD COMMERCIAL EMPLOYEE
Becoming a commercial employee requires the right attitude and competencies, whereby commercial insight can be regarded as the most important competence. A commercial employee must have commercial insight in order to be able to perform his work in a good way. Commercial acumen also relates to commercial skills, such as being able to negotiate and using the right conversation techniques. In short, commercial insight can best be described as understanding how a certain market works, so that the best results are achieved. The importance of good commercial skills should not be underestimated, because this will largely determine success as a commercial employee. As a commercial employee, you have a profession in which results count. Commercial insight can relate to different levels. For example, a regional manager works in a different way than a sales employee, despite the fact that both professionals must be regarded as commercial employees.
COMMERCIAL EMPLOYEE OFFICE STAFF AND/OR FIELD STAFF
Most organizations that use commercial employees make a distinction between the office staff and the field staff. A commercial employee can therefore work within the organization but also outside the organization. A commercial employee field service is also called a representative. In most cases, it is the representative who passes on the sales and/or services achieved to the commercial staff of the office staff, so that the assignments can be handled. Another name for commercial office staff is account manager. In practice, it can also happen that commercial employees hold different positions. Consider, for example, a representative, who can also be regarded as an account manager and as a manager. This can differ per organization, because it concerns different professions.
WHAT IS COMMERCIAL INSIGHT
Commercial insight is a broad concept that does not only relate to the sale of products and/or services. Conducting market research to determine better results should also be seen as commercial insight. Another example is devising measures to save costs, which will increase the final profit. In a general sense, commercial insight does relate to maximizing profits. Maximizing profits isn't just possible by selling more products or services. The strategic purchase of products, work materials and the management of stock can also be commercially important. In some cases, inexperienced employees are also referred to as juniors. Think, for example, of a junior account manager.
VARIOUS POSITIONS AS A COMMERCIAL EMPLOYEE
A commercial employee can work in different ways in practice. Consider, for example, the position of commercial employee in the office. For example, an internal commercial employee works as an account manager or as a sales employee. As an internal sales representative, you can usually choose from different positions and departments. If you want to become an internal sales representative, it is important that you see sufficient commercial opportunities and also seize them.
As a commercial employee, for example, you have to deal with a marketing manager who oversees the figures and leads that are brought in. Commercial employees must score enough leads to achieve their set targets. Not everyone is suitable to work as a commercial employee. You must have the right competencies. Customer satisfaction also plays an important role within the position. Customer satisfaction is just as important as bringing in new customers.
Another position, can be the position of commercial administrative assistant. A commercial administrative employee is responsible for processing all administrative actions and keeping customer data in order. Customers are not allowed to cancel because the administration is not in order. In that case, it may be important to use a retention officer.
COMMERCIAL ECONOMICS
As a commercial employee, you are in any case working within a commercial environment. Think, for example, of a commercial employee bank or a commercial employee who works for an insurer. The most important task of a commercial employee is to convince potential customers. You do this by having good sales conversations. As a commercial employee, it is very important that you understand how a sales call should go.
WHAT DOES A COMMERCIAL EMPLOYEE DO:
TRAINING TO BECOME A COMMERCIAL EMPLOYEE
It is not possible to name a specific training as a commercial employee, because commercial employee can relate to different types of professions in different industries. In addition, the level of education can differ per profession. In most cases, the position of commercial employee will relate to MBO level, but this certainly does not always have to be the case. There are also plenty of external training institutes where you can follow a course. Accounting is also important as an entrepreneur.
COMPANIES WHERE A COMMERCIAL EMPLOYEE CAN BE EMPLOYED
A commercial employee can work for a variety of companies in all conceivable industries. Most companies use commercial employees, who are responsible for the sale of certain goods and/or services. Think, for example, of manufacturers, wholesalers, small businesses, car dealers, the materials trade and telemarketing companies. Actually, the profession of commercial employee within most organizations occurs in different ways. It is not the case that commercial employees only work within the retail sector. The profession of commercial employee also occurs at different levels.
COMPETENCES COMMERCIAL EMPLOYEE
The most important competence as a commercial employee is commercial insight and commercial skills. In addition, a commercial employee must have good communication skills, because a commercial employee must also be able to make a sales call. It is also important that a commercial employee has knowledge of trade. If a commercial employee has to deal with international trade, you must also be able to be regarded as an importer. Another important competence can be networking. Most commercial employees are highly dependent on a good network. Generally important words are trends, perseverance, advice, insight, planning, analytical, inspiration, courage, independence, customer focus and performance.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A COMMERCIAL EMPLOYEE
The labour market perspective as a commercial employee is generally very good if you have the right training. The labour market perspective does of course depend on the sector in which you work, because not all companies use commercial employees on a large scale. The career opportunities as a commercial employee should be seen in obtaining a managerial position such as the position of department manager.
TERMS OF EMPLOYMENT AND SALARY COMMERCIAL EMPLOYEE
It is not possible to give specific examples of the employment conditions, because as a commercial employee you can work in different types of sectors that use different collective agreements. A commercial employee at MBO level will usually earn a salary between 2400 and 3000 euros gross per month depending on age, education and further responsibilities.
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