Internet entrepreneur (Internetondernemer)
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An internet entrepreneur is someone who develops commercial activities through the internet. There are many internet entrepreneurs active today, who earn money with the internet in different ways. Think, for example, of internet entrepreneurs who earn money from advertising income or from webshop owners, and internet entrepreneurs who are active as intermediaries with regard to certain services. The term internet entrepreneur can be called broad and actually refers to every entrepreneur who is engaged in internet services. The question is when you are actually a real internet entrepreneur, because a website of an ordinary store owner does not make you an internet entrepreneur. If you, as a retailer, have a webshop next to your store, the interfaces with the profession have already become a lot bigger. Even someone who has a large website that attracts many visitors can be seen as an internet entrepreneur, without possibly selling products or services through the website. In that case, an internet entrepreneur can earn money from advertising revenue or from paid content. In short, there is no specific definition for the profession of internet entrepreneur. The general definition of an entrepreneur is someone who acts independently for his own account and risk. The profession of internet entrepreneur must therefore be seen very generally, because nowadays many entrepreneurs are active on the internet. The most well-known form of doing business on the internet concerns webshops, in which products are sold. In addition, there are many internet entrepreneurs active, who can be seen as traders. Becoming an internet entrepreneur has a great attraction for people nowadays, because it is relatively easy to start your own online business. It is true that quite a lot of internet entrepreneurs sooner or later stop their business. This mainly has to do with the findability and type of trade.
An internet entrepreneur is therefore an entrepreneur, who may also be regarded as a director and webmaster. There are no miracle cures or simple tricks to become a successful internet entrepreneur, despite the fact that there are many blogs and articles on the internet from people who claim that you can earn money as an internet entrepreneur within a few days. These types of blogs and articles are usually only aimed at attracting a lot of internet traffic, because they are popular search terms. Most people want to make money on the internet in an easy and especially fast way. To be able to become a successful internet entrepreneur, you will have to work hard and the service or product you are trying to sell must have added value and be special. Setting up and managing a professional internet website is a day job and will take a lot of time and energy. Still, it's not impossible to become a successful internet entrepreneur. There are plenty of examples of successful internet entrepreneurs. How exactly you can become a successful internet entrepreneur is not easy to indicate, because this is also highly dependent on the products and / or services that you offer as an internet entrepreneur.
BECOMING A SUCCESSFUL INTERNET ENTREPRENEUR
Anyone who wants to focus on the internet as an entrepreneur will first have to think about the purpose for which you want to do this. Do you only want to offer information or also sell services or products? And which products, services or information do you want to offer exactly? These are all important questions that need to be answered before you start your internet business. But your own competencies also play an important role, such as I want to do everything myself or I can better hire a programmer and graphic designer to build a website. How exactly are we going to arrange the marketing of the new website, so that sales can also be made. In addition to successful internet entrepreneurs, there are also many entrepreneurs who quickly stop because they are unable to sell their products or services via the internet. A well-known example of this are webshops. Affiliate marketing is also popular as an internet entrepreneur. For most internet entrepreneurs, email marketing is important to continue to draw attention to your website.
START WEBSHOP
Setting up a webshop is usually not the most difficult part, but selling via a webshop is. There are now so many large well-known webshops that offer their products at often attractive prices and do a lot of advertising, so that it is actually pointless to compete with them. A good example is the internet company and webshop Alibaba, which now sells their products worldwide. Thresholds such as delivery costs, guarantees and payments almost no longer exist for goods from China. In addition, Alibaba succeeds in this way to eliminate a lot of intermediaries, and they can therefore offer their products cheaper.
IS THERE STILL ROOM FOR NEW INTERNET ENTREPRENEURS?
There is certainly room for new internet entrepreneurs. However, it is important to be distinctive as described earlier. A webshop with clothing, televisions and telephones will not soon become successful due to the many competitors. It is therefore important to offer unique products or services that are not yet common or are very specialized. As a webshop owner, for example, it may be relevant to start blogging about topics. Think, for example, of fashion bloggers and blogging about make-up. This is an effective way to eventually become a successful internet entrepreneur. In addition to webshops, you can also think of unique comparison sites or specific target groups that are still underexposed on the internet. Dropshipping is also popular nowadays. However, it is important to first investigate the market, because a lot already exists.
SETTING UP A WEBSITE AS AN ENTREPRENEUR
As previously written, it is important to determine your target group before you build a website or have it built. It is all too common for websites to be very unclear, because they try to reach as many target groups as possible. For visitors this is very unclear and often not interesting, because they are looking for specific information and do not need general information as a website visitor. As a shoemaker, information about clothing has little or no added value on your website. In addition, it is important to find a programmer or website builder who understands you and perhaps also has affinity with your target group, so that designing and creating the website will run with as few problems as possible. It is also important that a programmer has knowledge of Search Engine Optimisation (SEO) and marketing, so that the website will also generate visitors.
As an internet entrepreneur, there are of course also plenty of opportunities to attract visitors to your website. Writing articles about your services or products will help to get visitors to the website. The visitors who come in through articles are usually very targeted visitors, who are looking for information or news. When you regularly write interesting articles, most interested visitors automatically come to look more often. In addition to writing, creating an account on the well-known social media sites can also help enormously to attract people. There are also professional social media managers active who can take this work off your hands, if you are not good at this yourself or do not have time for it. However, it is important to stay active, because otherwise it will not come across as professional and visitors may think that you no longer exist as an entrepreneur.
ANALYZE YOUR WEBSITE VISITORS
A website is never actually ready and that does not matter. Maintaining and changing a website is important and will never stop. It is therefore important to analyze how exactly your visitors navigate through your website by analyzing when exactly visitors drop out and when they do not. For example, a website may not fall dead after a visitor visits a page. Someone should be able to easily go back to the previous page or surf to the next page. To keep visitors on your website for a long time or to get them to buy something, it is important that the navigation of a website is in good order. By analyzing your visitor behavior, you often find out quickly enough where possible problems are located. But regularly checking placed links with articles is also important, because non-working links will not provide a positive visitor experience.
MORE ORGANIC VISITORS FROM SEARCH ENGINES
Getting organic visitors from search engines is not easy, because in most cases there will be a lot of competition. There are many articles to be found from people who claim that with one or two articles they manage to get hundreds of visitors a day. But these are fables in most cases. By placing one or two articles, visitors do not flow in, unless you are the owner of a nationally known website with thousands of visitors per hour. It is true that if you regularly post articles, sooner or later you will certainly get visitors from it. Getting more organic visitors has to do with SEO and domain authority.
TOP CONCEPT INTERNET
Anyone who thinks they have come up with a golden idea to be able to do business via the internet and earn money as an entrepreneur must first check whether the idea does not already exist, to avoid disappointment. It would be a shame if you put a lot of energy into something that already appears to exist. Of course, it is also possible that you think that you have come up with a certain top concept and others may not see anything in it. It is of course possible that others see it wrong and you do see possibilities and opportunities, as is often the case with entrepreneurs, but of course seeking advice can never hurt. For example, you can consult an e-commerce broker for this. Internet entrepreneurs who want to grow quickly can also use a growth hacking specialist.
WHAT DOES AN INTERNET ENTREPRENEUR DO:
TRAINING TO BECOME AN INTERNET ENTREPRENEUR
There are no specific courses through ordinary schools for the profession of internet entrepreneur. However, as an internet entrepreneur, various courses are available through usual schools that have major common ground with the internet, marketing and entrepreneurship, such as the Hbo programme Business Economics and the Hbo programme Management Economics and Law (MER). But of course there are even more training opportunities through schools that can take place at various levels. For more information about specific professions, such as training, you can look at the specific professions that are all described in detail on this website. The real entrepreneurship, as an internet entrepreneur does, you naturally learn in practice by doing business. However, it is important to choose a good education, so that you can make a good start as an entrepreneur. Incidentally, there are also plenty of websites where you can find more information about trading safely on the internet. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an independent entrepreneur.
COMPANIES WHERE AN INTERNET ENTREPRENEUR CAN BE EMPLOYED
An internet entrepreneur does not work for companies, because an internet entrepreneur must be seen as an ordinary entrepreneur. As described earlier, the profession of internet entrepreneur must be seen very broadly, because entrepreneurs can work in different ways. Think, for example, of webshop owners, website builders, online marketers, traders, webmasters and web designers. In addition, there may be vloggers, who earn money with their vlogs. It is therefore possible to earn money via the internet in many different ways. It is not the case that all internet entrepreneurs only focus on selling products and / or services. The profession of internet entrepreneur must be seen much more broadly.
COMPETENCES INTERNET ENTREPRENEUR
The most important competence of an internet entrepreneur is that an internet entrepreneur has general entrepreneurial skills. In addition, it is very important that an internet entrepreneur has a commercial institution. Another important competence of an internet entrepreneur is being able to network, because networking is important as an entrepreneur. Because an internet entrepreneur in many cases has to deal with different customers and suppliers, communication can be seen as an important competence. Finally, it is also important to mention perseverance, because doing business via the internet is not very easy. Generally important words are motivation, inspiration, ICT, passion, energy and independence.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS AN INTERNET ENTREPRENEUR
The labour market perspective as an internet entrepreneur does not apply, because an internet entrepreneur must create the labour market perspective himself by building a successful business. Anyone can become an internet entrepreneur by starting their own online business. The career opportunities as an internet entrepreneur should be seen in building a successful business. As described earlier, building a successful internet company is not very easy, because there are already many companies active on the internet. In other words, an internet entrepreneur will have to distinguish himself from other internet entrepreneurs in the right way.
TERMS OF EMPLOYMENT AND SALARY INTERNET ENTREPRENEUR
Terms of employment and salary as an internet entrepreneur do not really apply to this profession. As an independent entrepreneur, you naturally determine your own terms of employment. The salary as an internet entrepreneur or entrepreneur strongly depends on your successes as an entrepreneur and possible costs that you have. If you convert a lot and the profit margin is good, you will of course earn more than if you make little turnover.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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