Online publisher (Online uitgever)
Information on this skill...
An online publisher is an e-commerce company that focuses on releasing online content. This core task consists, for example, of publishing e-books or publishing articles or videos. This also includes the online publication of advertising and professional literature. The revenue model differs per type of online publisher, but often there is an income from the sale of advertising, subscriptions, affiliate marketing or e-books. An online publisher is engaged in the production of online content and does not focus on offering printed texts. So there is an essential difference between an online publisher and a publisher that makes physical books and magazines. An online publisher provides information products and focuses on a specific target group. To be successful, it is important to map out the specific target group, such as people who want to follow a diet to lose weight. In that case, it is possible to write an e-book about losing weight or a dieting method and order it available online. There are several activities that belong to the main tasks of an online publisher. For example, an online publisher starts by conducting market research. In addition, it is important to collect information about the need in the market. The online publisher then draws up an online publishing plan. Establishing contacts is also an important task to outsource various activities. For example, an online publisher engages people to produce online content. One of the ways to make contacts is to start networking. It is of course also possible to search online for (freelance) employees or by placing an advertisement yourself.
An online publisher cannot simply be compared to traditional publishers. Incidentally, it is possible that offline publishers can also act as an online publisher. For example, publishers who publish trade journals and also offer content online. Conversely, it is of course also possible that online publishers have a physical branch and offer a trade journal. As an online publisher, certain tasks do correspond to those of physical publishers. For example, you have a managerial task to steer everything in the right direction. Especially if there are employees who each have their own field of expertise and have to work together for the production of content. It is also possible to appoint a manager for this. In addition to a leadership role, online publishers also have to deal with other roles. For example, with the role of strategist because it is important to think ahead. There is also the role of producer, because you translate ideas into concrete projects. It is also important to act as an inspector. This is in connection with keeping an eye on whether everything is going according to plan.
HOW DOES AN ONLINE PUBLISHER WORK
An online publisher works in contrast to traditional publishers online and in that respect the name web editor also applies. By extension, an online publisher has to deal with all kinds of professions. For example, with the position of editorial assistant and editor. Since different forms of content can be produced online, an online publisher also has to deal with an image editor and art director in addition to copywriters. The different disciplines within an online publishing house also mean that different types of managers are active. For example, a marketing manager to manage the marketing team and a content manager to lead the content producing team. In the field of online publishing, online marketing plays an important role. In that context, a publisher also works online with online marketers and account managers. In addition to conducting online marketing campaigns, it is also important to measure the results. In that context, there is a function reserved for data analysts and marketing analysts.
HOW ONLINE PUBLISHERS MAKE MONEY
Online publishers make money in a variety of ways. One of the ways is to sell advertising space on your own platform. There are various options available for this, such as offering the possibility to place a guest blog for a fee. Or by offering the platform to present Promoted Videos. Furthermore, it is possible to earn money by applying affiliate marketing. There is also an option to earn money by offering e-books from various authors. An online publisher can also earn money by offering a subscription. This gives the subscriber access to the published articles on the website.
SPECIALIZATION ONLINE PUBLISHERS
Most online publishers focus on a specific niche with the offer of content. Think of online publishers that offer content to a specific professional group, such as farmers, construction workers, engineers or lawyers. It is also possible that there is a niche in the form of an industry, such as the automotive industry. If a niche such as a profession or industry applies, there are usually also journalists working who have professional knowledge or industry knowledge. In that case, these journalists have specific knowledge about the profession or industry. In this way, large online publishers provide correct and relevant information to the target group. Incidentally, there are also specific topics that online publishers can focus on. Think of a certain sport, such as football or entrepreneurs as well as people who want to lose weight or animals as a subject of the online publishing house.
IS STARTING AN ONLINE PUBLISHING COMPANY DIFFICULT
It is not difficult to start an online publishing company, but it does take discipline and perseverance to become big. Anyone can start a website and basically work as an online publisher. However, there are many people who start a website to start a blog, but don't keep it up. Furthermore, as a starting online publisher, it is difficult to generate income immediately. It is important to create awareness among the target group and to attract many visitors. In this way, for example, it is quickly interesting for advertisers to advertise on your website. It takes a lot of time before you're a respected online publisher and have built authority. That can sometimes take years. Moreover, there is a lot of competition and in that respect it is important to be distinctive. By choosing a niche with little competition, it is possible to be successful faster.
WHAT DOES AN ONLINE PUBLISHER DO:
- Publishing texts online
- Create videos
- Managing a team
- Market research
- Marketing activities
- Analyzing data
- Sell ad space
- Create and sell e-books
- Affiliate marketing
WHAT DOES AN ONLINE PUBLISHER DO:
TRAINING TO BECOME AN ONLINE PUBLISHER
No specific training is required to become an online publisher, but it is advisable to have at least a hbo work and thinking level. Moreover, commercial training comes in handy, just like marketing training. Think of a bachelor's degree in commercial economics or a bachelor's degree in marketing management. There are also all kinds of online publishers who each have a completely different education and background. Especially in the light that every blogger or vlogger can be seen as an online publisher.
COMPANIES WHERE AN ONLINE PUBLISHER CAN BE EMPLOYED
An online publisher does not work at a company, but works as an entrepreneur. Incidentally, it is also possible to work as an entrepreneur in this profession as a supplement to other activities. In that respect, there is a wide variety of people to be regarded as an online publisher.
COMPETENCES ONLINE PUBLISHER
An online publisher must have a combination of skills to be successful. In the first place, as an entrepreneur, it is important to start publishing content online in order to be adept at it. For example, by being good at writing texts or by being good at making videos. If an online publisher employs staff or has freelancers working, controlling skills are important. This also applies to having managerial abilities. To make money as an online publisher, it is important to have commercial and convincing skills. Being able to network and plan well is also important.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS AN ONLINE PUBLISHER
An online publisher has a favorable job market perspective, but it does depend on the niche that the publisher focuses on. As an online publisher, it is always possible to grow by making the platform a success. This can, among other things, grow into an authority and attract many visitors every day. Attracting more visitors leads to more opportunities when it comes to attracting advertisers.
TERMS OF EMPLOYMENT AND SALARY ONLINE PUBLISHER
The salary of an online publisher cannot be specifically named. This is because there are a huge number of publishers and not everyone has the same success and therefore not everyone earns the same amount. An entrepreneur is partly responsible for his own success and therefore also for the income that is generated. In addition, an online publisher also determines its own terms of employment as an entrepreneur.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
Lesen Sie diese Informationen auf Online Publisher auf Deutsch.
Lea esta información sobre Editor en lÃnea en español.
Lees deze informatie over Online uitgever in het Nederlands.
Mijnzzp.nl