Online marketer (Online marketeer)
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An online marketer is a marketer who specializes in online marketing. Another name for an online marketer is also called e-marketer or internet marketer. The work of an online marketer boils down to selling products and services via the internet. As an online marketer, you generally implement and manage various online marketing concepts. Monitoring results is also part of the work. Online marketing is a rapidly growing market, so online marketers are always looking for new marketing opportunities. Well-known marketing opportunities include advertising via banners, search engine marketing, affiliate marketing, email marketing, weblog marketing and viral marketing. It is conceivable that an online marketer will only focus on certain forms of online marketing, depending on the online marketer. Think, for example, of having advertising texts written by copywriters or of making advertisements via video clips. Internet marketing is now indispensable and is becoming increasingly important for companies, organizations and institutions. Within internet marketing, it is important to advertise in the right way, because building successful marketing campaigns is not easy. A good online marketer must be able to reach the right target groups in order to achieve the best results. Online marketers nowadays in many cases work as independent entrepreneurs, and can manage marketing campaigns for various clients. As described earlier, online marketing is a broad field that requires the right marketers. Most online marketers also have the necessary knowledge of search engine optimization, because this is important within the online world.
An online marketer is therefore specialized in internet marketing, which is a broad field. As an online marketer, you always come up with different ways of marketing, focused on the internet. There are different ways of online marketing, which can be applied in different ways. How exactly these are applied can differ per marketing campaign. One of the best-known forms of online marketing is advertising via banners on other websites. Advertising and marketing via the Internet is nowadays the largest advertising market, in which many people work. It is the online marketer who is responsible for the implementation of the marketing policy and the management of the various campaigns. The search for opportunities to advertise is also part of the work of the online marketer, such as approaching other website owners who appeal to the right target group. As an online marketer, it is also important to actively monitor results. Most online marketers can therefore be regarded as data analysts. In addition, it is conceivable that an online marketer can be regarded as a marketing analyst and / or as a market researcher. The substantive work of a market researcher does go beyond just executing marketing campaigns.
ADVERTISING VIA BANNERS
Advertising via banners is perhaps the easiest way of marketing, because creating banners is usually not a lot of work. It is true that advertising via banners can be quite expensive, depending on the keywords. Especially popular keywords in the field of financing, loans, health insurance or, for example, in the field of ICT can take a big bite out of the marketing budget. With banner marketing you usually pay per click. For more information on this topic, see the AdWords Specialist profession.
AFFILIATE MARKETING
Affiliate marketing is the display of links or banners via an affiliate website. The affiliate website should be seen as an intermediary, which monitors how exactly an internet visitor comes to a website and what exactly he does. If the visitors buy a product or service, the owner of the first website receives a fee for this. These fees are usually higher, but more difficult to realize. For more information on this topic, see the Affiliate Marketer profession.
SEARCH ENGINE MARKETING
Search engine marketing is focused on search engine optimization and is also called SEO. Search engine marketing is nothing more than optimizing websites so that they are better indexed by the various search engines. Linkbuiding also plays a major role in search engine optimization. Search engine marketing may sound easy, but this is usually not the case. Getting websites to score well so that they are found better takes a lot of time, because the competition is fierce. For more information on this subject, see the profession of SEO specialist.
WEBLOG MARKETING
Weblog marketing is an emerging way of marketing. Think of approaching popular bloggers who write a piece about a certain company or product. In these blogs, links are often included. Weblog marketing is an alternative for companies, because weblogs usually stay online for a longer period of time. Banner advertising usually goes per click and when the budget is up, the ad is gone. With weblog marketing, an article remains findable and when it is placed on the right website, this also has a considerable added value with regard to the SEO part. Weblog marketing is not only about the direct visitors, but also about the indexation of the article. Weblog marketers often write articles themselves. For more information on this topic, see the Blogger profession, the Copywriter profession, and the Copywriter profession.
SOCIAL MEDIA MARKETING
Social media marketing is the promotion of a brand through the various social media. Think of LinkedIn, Twitter, YouTube or, for example, Facebook. These platforms offer different ways of advertising that may be of interest to online marketers. In social media marketing, it is important to choose the right platform that suits the target group. Owners of popular social media channels that have a lot of followers can also be interesting for online marketers, because they have a lot of followers. These types of bloggers or vloggers are also called influencers if they have a lot of followers. Advertising via social media occurs in many different ways nowadays. An online marketer can therefore also make agreements with the managers of popular social media channels, to advertise certain products and / or services.
EMAIL MARKETING
Email marketing is still a great way of marketing, despite the fact that the rules for this are strict. The unsolicited sending of e-mails is not allowed in the Netherlands. Email marketing may include sending newsletters to people who have signed up for this. The conversion of email marketing is usually low, but when these are sent in a targeted manner such as to interested parties, it is a great way of marketing. However, obtaining legal e-mail addresses to be able to send newsletters is a considerable task. Website owners are only too happy to ask if they can send you a newsletter. Physical store owners also regularly ask their customers if they can get an e-mail address so that they can send newsletters.
VIRAL MARKETING
A viral marketing campaign usually consists of commercials, which should not be seen as TV commercials. The goal of viral marketing is to reach many people quickly by coming up with exciting or fun videos that can go viral via the internet. The main goal of viral campaign is therefore that they are shared en masse by people and remain popular for a longer period of time. Viral marketing is not an easier way of marketing because it can also turn out wrong and cause companies reputational damage. It is also difficult to attract the right target group. Viral marketing is usually about products and not about companies.
VLOG MARKETING
Vlog marketing is the use of popular vloggers who promote a company, service or product in their vlogs for a fee. There are many different types of vloggers, who can vlog on different topics. Think of vlogs about make-up in which the vlogger can promote certain make-up articles. A vlogger uses video, which can also be shared en masse.
PROFESSION ONLINE MARKETEER
The profession of online marketer can be called broad today. The profession of online marketer can therefore not be defined in a specific task. The profession of online marketer relates to all online activities of an organization. When a company wants to achieve more results, a digital marketer or online marketer is quickly called in. Digital marketer is yet another name for online marketer. When we speak of an experienced online marketer, the name senior online marketer can also apply. An online marketer is usually responsible for various activities. Drawing up an online campaign is one of the most important tasks as an online marketer. All online campaigns must also be checked for conversion and other data. With Google Search Console, online marketers usually check whether the campaign is going as it should.
WHAT DOES AN ONLINE MARKETER DO:
TRAINING TO BECOME AN ONLINE MARKETER
There are various training opportunities for the profession of marketer, such as the Hbo-study Marketing Management or the Hbo-study Commercial Economics. In addition, there are many courses for the profession of marketer at external training institutes. An average hbo education will usually take four years, depending on your own commitment and previous education. In order to be admitted to a higher professional education programme, entrance exams can be taken, depending on the chosen programme. There is also a Netherlands Institute for Marketing (NIMA). In addition, there are plenty of external training institutes where you can follow a course. Accounting is also important as an independent online marketer.
COMPANIES WHERE AN ONLINE MARKETER CAN BE EMPLOYED
An online marketer may work for different types of companies, but generally works for a marketing agency. In addition, there are many independent entrepreneurs who work as online marketers. Large companies can have their own marketing department. Think, for example, of large small and medium-sized businesses or manufacturers who have their own marketing department. In practice, it is true that most online marketers work as entrepreneurs for various clients. Think, for example, of online marketers, who take care of the marketing for a hotel chain, travel agency or webshop. In some cases, an online marketer can also be regarded as a growth hacking specialist.
COMPETENCES ONLINE MARKETER
The most important competence of an online marketer is the substantive professional knowledge of the marketing industry and ICT. As an online marketer, it is important that you have the right knowledge, because nowadays there are many opportunities to make advertising via the internet. In general, an online marketer can also be seen as a communication advisor, because an online marketer will have to deal with many different colleagues and clients. Creativity is also an important competence as an online marketer, because new advertising campaigns have to be devised all the time. For example, also think of creating an infographic, which can be interesting from a marketing point of view. Generally important words are inspiration, collaboration, monitoring, checking, adjusting and analytical ability. If you work as an entrepreneur, as an online marketer you must also have a commercial attitude and be able to network.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS AN ONLINE MARKETER
The job market perspective of an online marketer is generally good. However, it is important that you have the right training. The online advertising market is the largest advertising market today and this will only increase further. There are also more and more opportunities to advertise via the internet, which will further increase employment opportunities. The career opportunities of an online marketer must be seen in building a good name, which will increase the number of assignments. Of course, starting your own marketing agency can also be seen as growing. An experienced online marketer can also grow into a content manager or web editor. This can differ per employer.
TERMS OF EMPLOYMENT AND SALARY ONLINE MARKETER
There are no specific employment conditions for this profession, because as described earlier you can work for various companies in different sectors with their own employment conditions. But in general, the terms of employment will be well arranged, because it is usually the large companies where you work. A marketer will usually earn between 2500 and 4500 euros gross per month, depending on age, education and specific responsibilities within the company. What an independent working online marketer will earn is not easy to indicate, because this depends entirely on the number and type of assignments.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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