Sales manager (Sales manager)

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A sales manager or sales promoter is responsible for marketing certain services and/or products. As a sales manager you are generally responsible for an entire team of employees such as representatives, account managers and marketers who are all managed by the sales manager. An important task of the sales manager is to draw up a sales plan, in order to be able to market certain services and / or products as well as possible. As a sales manager you work for companies that are commercially active. The sales manager leads the sales department of a company, as is the case with many companies. A sales manager will generally also work a lot with the marketing department for his or her work, because sales and marketing cannot be seen separately. As a sales manager, you will usually also consult a lot with the management and other stakeholders before a final sales plan can be put on the market. The work of a sales manager therefore has to do with marketing in a broad way. In short, we can best describe the work of a sales manager as optimizing the commercial course of the organization in question for which the sales manager works. To achieve this, a sales manager works with a team of specialists, all of whom are responsible for specific work. As a sales manager, you lead various salespeople and work together with other marketing specialists, who usually work within the marketing department. The work of a sales manager goes beyond just selling products and/or services. Also consider conducting market research, so that you can ultimately draw up a sales plan in consultation with the management.‎

‎When a certain service or product is finally ‎‎put on the market‎‎ by the company, it is the responsibility of the sales manager to monitor the set goals and to take measures if they are not achieved. Monitoring progress will be done by monitoring the objectives and by drawing up reports, which can be drawn up on a weekly or monthly basis. It is also the sales manager who will manage other ‎‎commercial employees‎‎, such as the ‎‎account managers‎‎ and ‎‎representatives‎‎. All these different employees fall under the responsibility of the sales manager and jointly have the goal to achieve the set goals. A sales manager will work with various specialists and other managers depending on the goal. Think, for example, ‎‎of a market researcher‎‎, of a ‎‎financial manager‎‎ and of the marketing department, which can also relate to various specialists. A sales manager can be expected to have good numerical insight and an excellent commercial attitude. Communication with other employees such as ‎‎sales employees‎‎ is also very important as a sales manager, to get clear what possible pain points are in the workplace.‎

MARKETING

‎The profession of sales manager of course also has everything to do with marketing and therefore with ‎‎marketers‎‎ who are all specialized in putting certain services or products on the market in a good way. Promoting certain ‎‎services or products‎‎ is usually not that easy and the sales manager is an expert in this. The ‎‎promotion of services or products‎‎ can be carried out in different ways that usually depend on the type of product that will have to be promoted. Nowadays, most companies advertise extensively over the Internet that is possible in various ways. A well-known form of internet advertising nowadays is ‎‎Google Ads‎‎, but also think of ‎‎affiliate services‎‎ that are very popular among ‎‎advertisers‎‎. Another form of advertising is approaching influential ‎‎tech bloggers‎‎ or ‎‎fashion bloggers‎‎ to promote certain products. Most sales managers also have a lot to do with ‎‎email marketing‎‎. It is conceivable that a sales manager also has to deal with ‎‎sales consultants‎‎.‎

‎VARIOUS TASKS OF A SALES MANAGER ARE:‎

  • ‎Managing employees‎
  • ‎Analyzing figures and reports‎
  • ‎Devising and executing sales strategies‎
  • ‎Motivating employees‎
  • ‎Consultation with management and other stakeholders‎
  • ‎Conducting market research‎
  • ‎Monitoring progress‎
  • ‎Monitoring the established budget‎

‎WHAT DOES A SALES MANAGER DO:‎

‎TRAINING TO BECOME A SALES MANAGER‎

‎For the profession of sales manager, there are sufficient full-time training opportunities through ordinary schools such as the ‎‎Hbo programme Business Management‎‎, the ‎‎HBO programme Commercial Economics‎‎ or the ‎‎HBO programme In Business Administration‎‎. In addition, there are also many external training institutes that offer shortened courses or courses in the direction of sales management. During this training, attention is paid to sales process management, financial analysis, customer portfolio management, forecasting, ‎‎social media‎‎ and ‎‎coaching‎‎. The Hbo programme in sales management will usually take four years depending on your previous education. In addition, there are also plenty ‎‎of external training institutes‎‎ where you can follow a course. Accounting is ‎‎also‎‎ important as an entrepreneur.‎

‎COMPANIES WHERE A SALES MANAGER CAN BE EMPLOYED‎

‎As a sales manager you can work for various companies and organizations. However, it is usually the larger organizations that appoint or hire a sales manager. Think, for example, ‎‎of small and medium-sized businesses‎‎, ‎‎internet entrepreneurs‎‎ and ‎‎manufacturers‎‎. In addition, a sales manager can sell services. In that case, a sales manager can, for example, work for ‎‎insurance companies‎‎, ‎‎energy companies‎‎ or ‎‎for pension funds‎‎. A sales manager with a lot of experience and proven services can work as a ‎‎consultant‎‎ and rent himself out on ‎‎a project basis‎‎.‎

‎COMPETENCES SALES MANAGER‎

‎The most important competence of a sales manager is that you have a commercial attitude. In addition, a sales manager must have good ‎‎communication‎‎ skills. This is the case, because in most cases you have to deal with various managers, sales employees and the ‎‎management‎‎. ‎‎Innovation‎‎ and keeping up with the latest ‎‎trends‎‎ is also important as a sales manager. Other important competencies are being able to analyze ‎‎figures‎‎ and being able to ‎‎negotiate‎‎. Generally important words are‎‎ inspiration‎‎, empathy, performance, ‎‎motivation‎‎, sense of responsibility, perseverance, vision, ‎‎planning‎‎, organizing and ‎‎stress resistance‎‎.‎

‎LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A SALES MANAGER‎

‎The job market perspective of a sales manager is generally good. However, the profession of sales manager is a responsible profession, in which experience and knowledge are important. In other words, not everyone can just become a sales manager. Becoming a sales manager is therefore not only dependent on the training received. In a general sense, a good sales manager will have no trouble getting work. The career opportunities of a sales manager are not easy to indicate. The profession of sales manager is already a profession at higher management level. It is conceivable that a sales manager gives training as a ‎‎sales trainer‎‎.‎

‎TERMS OF EMPLOYMENT AND SALARY SALES MANAGER‎

‎There are no specific employment conditions to indicate, because as a sales manager you can of course work for different companies, organizations or governments. The salary as a sales manager is highly dependent on your specific tasks and responsibilities. A sales manager in paid employment will usually ‎‎earn‎‎ between 4500 and 6000 euros gross per month, depending on age, education and responsibilities. As an independent entrepreneur, other agreements can of course be made and the fee will usually be higher depending on the assignment.‎

The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.

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