Guest blogger (Gastblogger)
Information on this skill...
A guest blogger is a blogger who writes blogs for other people's websites on request. The main task is to write a blog text on a specific topic. The profession of guest blogger has arisen from copywriters who have their own blog. A guest blogger receives invitations from other websites to write a story. Originally, blogs mainly have a personal character. Blogging has experienced tremendous growth from the start and that has created a distinction. In addition to doing it as a hobby, this form of text writing has been commercialized. The commercial nature of bloggers has led to the creation of the profession of guest blogger. A guest blogger writes texts, where the attention is usually focused on one topic. For example, a guest blogger has a lot of knowledge of that subject. That is why it is interesting for website owners to hire guest bloggers. Especially if it concerns an expert on a certain topic and the guest blogger himself has a well-visited blog. By using the expertise, the authoritarian value of the website where the guest blog is published increases. A guest blogger does not always have to have his own blog. There are also marketing agencies that hire guest bloggers to write texts for various websites. This often happens in the context of link building as part of online marketing. For example, companies also like to hire a guest blogger to write a blog text to place on relevant websites. The guest blogger then includes a link in the guest blog that refers to the company in question. That's good for improving the authority of that website. A high authority is important for the rating of search engines. That's why being a guest blogger is also a valuable profession.
The profession of guest blogger is part of the industry for copywriters. However, it is a very specific profession and, for example, cannot be compared to the work of a copywriter. In this position you are more focused on writing promotional advertising texts. A guest blogger writes blogs that go deeper into the content of a topic and do not have an openly appealing advertising character. The inclusion of an outgoing link in a blog text is of course a hidden way of advertising. This link serves to provide readers with further information about the subject on another website. There are many guest bloggers who have started as bloggers themselves and get requests for their knowledge or popular website to go guest blogging. Guest bloggers deliver unique content and can therefore be used for SEO purposes that are part of the tasks of an online marketer. If you are a guest blogger by profession, it is important to have knowledge of multiple topics. The demand for guest blogs is simply enormous and comes from all kinds of industries. For example, from public relation employees of public companies to communication consultants of department store chains.
GUEST BLOG MARKETING
Guest blogging is inextricably linked to online marketing. Building valuable content on a website is a ranking factor for search engines. The addition of guest blogs creates more content and thus increases the findability in Google, among others. Websites with changing and expanding content get extra appreciation. A guest blogger therefore contributes to better findability and to more visitors.
GUEST BLOGGING, HOW DO YOU DO THAT?
Bloggers already have the advantage of already knowing what it's like to write a blog. The switch to guest blogger is therefore not that big. As a guest blogger, it is important to delve into the website you are going to write for. Most clients find it important that the writing style of the guest blog matches that on the website. Furthermore, it is important to connect with the topic of the website with the guest blog. It makes no sense to write a guest blog about lawn mowers if the guest blog comes on a webshop for electric bikes. In addition to writing a guest blog, the visual picture is also important. For example, it is advisable to add images and videos to the blog text. This offers added value to visitors and for search engine optimization.
THE IMPORTANCE OF GUEST BLOGGING
Both small businesses and large companies see the importance of guest blogging. In that respect, there are three goals that can be achieved with guest blogging. The website becomes an authority if valuable guest blogs are placed on it. In addition, the website attracts more visitors as the number of guest blogs increases. Placing a guest blog with a link to your own website allows the number of visitors to grow. Both from the website on which the guest blog is placed and from the website to which the link refers.
DO YOU GET PAID AS A GUEST BLOGGER?
Guest blogger is a typical example of a profession that has two sides. On the one hand, your knowledge and skills are so valuable that you often get paid for a guest blog. On the other hand, there are companies and websites that don't pay you. You then write for free as a guest blogger for the honor and to increase your awareness. That is nice for the hobby, but of course not if guest blogger is your profession. Yet there is also money to be made with this way. For example, if companies hire you as a guest blogger to write an article for them that they then have posted for free on a relevant website. There are also websites where posting a guest blog costs money. The guest blogger then writes for a company or online marketing agency for a fee. They then handle the payment with the guest blogger and with the platform on which the blog text will appear. In the profession of guest blogger, it is possible to write paid blog texts for various clients.
INDEPENDENT GUEST BLOGGER
Of course, an independent guest blogger has more to offer than just writing guest blogs. It is important to get assignments and in that respect it is useful to have the skills of a commercial employee. They know better than anyone how to sell products or services. A guest blogger sells a specific service and that is writing guest blogs. It does happen that companies approach guest bloggers themselves with the request to write a blog. However, the number of requests is not so large that every guest blogger is working on it full-time. That is why it is important to look for companies that are looking for copywriters to write guest blogs. If you are a copywriter with your own website, of course, it also helps. Especially if it is easy to find in the search engine, so that clients end up with you. Furthermore, there are platforms for the self-employed where assignments can be found. In addition to recruiting assignments and networking, a professional guest blogger must keep the administration and accounting. Those who have not eaten cheese can hire an accountant.
WHAT DOES A GUEST BLOGGER DO:
- Writing guest blogs
- Research (deepening in the subject)
- Networks
- Applying creativity
- Communicate
WHAT DOES A GUEST BLOGGER DO:
TRAINING TO BECOME A GUEST BLOGGER
There are no specific training courses for guest bloggers, but there are suitable courses to follow. For example, when it comes to training that is focused on writing texts and on communication. A suitable course to work in the profession of guest blogger is the Hbo programme Media, Information and Communication. This also applies to the Bachelor's degree in Journalism and the Bachelor's degree in Communication. In all these courses, text writing is discussed. There is no training required for the profession of guest blogger, but it is useful if you have textual skills. In that respect, it is also possible to follow a short course in the direction of text writing. Accounting is also important as an independent guest blogger.
COMPANIES WHERE A GUEST BLOGGER CAN BE EMPLOYED
A guest blogger who performs guest blogging as a profession is usually active as an independent entrepreneur. However, it is also possible to be employed by a company as a guest blogger. For example, at an online marketing agency or at a text agency. In these situations, guest blogging is often part of broader work as a copywriter. Or as part of the tasks of an SEO specialist. In that case, the name ghostwriter can sometimes also apply.
COMPETENCES GUEST BLOGGER
There are several competencies that are important for the profession of guest blogger, such as an excellent knowledge of the Dutch language. Or another language, such as English if the guest blogger writes in the English language. Researching topics is an important task and that is why it is useful if you can quickly analyze information. Creativity is also a skill that certainly comes in handy in guest blogging. With a guest blog, it is important that the topic matches the theme of the website. Just coming up with a suitable title requires the necessary creativity in that respect. To get assignments, if you are an independent guest blogger, a commercial attitude is practical. Communication skills also come in handy, among other things, to clarify the wishes of the client. Generally important words are inspiration, motivation and trends.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A GUEST BLOGGER
The job market perspective of a guest blogger is fine. Guest blogs serve an important purpose in the field of SEO and attracting visitors. In the digital world, guest blogs are indispensable. That is why there is also an excellent employment perspective. Moreover, the profession of guest blogger in a broader sense can be further expanded. For example, with writing SEO texts or writing news items. That makes it more interesting for companies to hire a guest blogger. As an independent guest blogger, it also offers extra opportunities to win assignments.
TERMS OF EMPLOYMENT AND SALARY GUEST BLOGGER
There are no specific terms of employment for guest bloggers that are generally applicable. For example, there is no collective labour agreement and no salary is fixed for this profession. At most companies, guest bloggers are not independent positions, but the activities are part of a broader range of tasks. The amount of the salary depends, among other things, on the experience as a guest blogger. In addition, there may be requirements attached, such as a certain level of education. In that case, the level of the desired level of education and the experience determine the starting point for the salary. Of course, it is always possible to negotiate the salary as a guest blogger. You also have that freedom if you work as an independent entrepreneur as a guest blogger. In that case, it is possible to agree on a fixed rate per blog or to have you paid per word.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
Lesen Sie diese Informationen auf Gastblogger auf Deutsch.
Lea esta información sobre Blogger invitado en español.
Lees deze informatie over Gastblogger in het Nederlands.
Mijnzzp.nl