Car salesman (Autoverkoper)
Information on this skill...
A car salesman is a commercial employee who works for a brand dealer or other type of garage. A car salesman works at a fixed wage with surcharges if the car salesman manages to achieve a certain turnover. This way, the garage owner knows that the car salesman will do his best. As a car salesman, it is important that you have a commercial attitude, because the goal is to sell cars. Being able to sell cars in a good way is partly something that can be learned, but most car sellers are already passionate sellers by nature and have a strong commercial attitude. If you have a commercial attitude and sufficient passion for the car industry, the profession of car salesman will suit you. As a car salesman you need to know how negotiations are conducted and it is important that you can feel customers. A good car salesman knows when a deal can be made and when this is not the case. This knowledge is partly created by gaining experience, but also consists of insight. The profession of car salesman is a nice profession, but the profession can be regarded as a fairly heavy profession, because results do count as a car salesman. If a car salesman does not sell enough cars, the car salesman will not work for a car dealership for a long time. The profession of car salesman is therefore not suitable for everyone, because the sales world in which a car salesman works can be called fairly hard. As a car salesperson, you generally work within a team of different salespeople, all of whom are trying to achieve their revenue goals. As a car salesman you are responsible for advising customers, preparing quotes, ordering cars from the manufacturer, delivering cars and for explaining all options to customers upon delivery.
Thus, a car salesperson is a sales advisor who is responsible for selling cars. As a car salesman you have to deal with individuals and companies, who are looking for a new car. Companies in particular are an interesting target group, because they often concern lease cars. The big advantage of this is that it can involve several cars and that lease drivers usually have nothing to do with a possible financing. When it comes to multiple cars, you may have to deal with a fleet manager. A fleet manager is responsible for the fleet of the organization where he or she works. Obviously, a car salesman will also have a lot to do with private individuals. As a car salesman, it's important to take the time for customers. This mainly has to do with explaining all the options, purchasing trade-in cars and explaining financing options. Selling is more than just getting revenue, because customer loyalty is just as important in many cases. Customer loyalty will ensure that customers buy their next car from the dealer and that customers have the maintenance carried out by the garage. Performing maintenance is an important source of income for garage owners. The larger brand dealers use an aftersales manager for customer loyalty.
BUY TRADE-IN CARS
As a car salesman, you also have to deal with customers who want to trade in their old car. The trade-in value of cars is highly dependent on the market value and the car that is purchased. In general, most brand dealers do not give the top price for trade-in cars. This is the case, because in many cases trade-in cars are directly pushed through to the car trade. Most car sellers use a trading platform, on which affiliated car dealers can make an offer directly. In this way, a car salesman knows what he can offer for a trade-in car. If it concerns a brand dealer who is offered his own brand of car, there will usually be more offers. The main reason for this is that most brand dealers can sell their own brand car better. This depends on the age and the number of kilometers that a car has made. Brand dealers only sell cars whose history is known and that meet the right conditions to be able to give a warranty.
WORKING AS A CAR SALESMAN
As a car salesman you work in a competitive market and it is important that you have a strong commercial attitude. The car market is changing, because customers are no longer dependent on a brand dealer in all cases. Providing extra service to customers is important nowadays in order to be able to sell enough cars. Providing extra service can also be done by offering other rims, tires, navigation system or by offering extra warranty. Of course, a car salesman must meet his targets, but a car salesman can also achieve his targets by providing extra service. Providing extra service will ensure that more cars are sold. As a car salesman, you will be expected to sell a minimum number of cars per month. Car sellers who do not meet the set targets will sooner or later have problems with their employer.
KNOWLEDGE OF A CAR SALESMAN
As a car salesman, you regularly have to deal with new car models, which are equipped with new possibilities. It is therefore important that car salesmen are informed of the latest technology. In most cases, car salesmen will receive additional training from the manufacturer, with the focus on all new possibilities. In many cases, this will be done by an automotive engineer, sales manager, or specialized sales trainer. Keeping up to date with all the new gadgets is important as a car salesman. A car salesman must be able to translate this information to the customers. Especially with the rise of electric cars and extra driving aids, this is becoming increasingly important. Another important point that car sellers have to deal with is all laws and regulations. This mainly relates to environmental measures and addition rules. A car salesman advises people in a broad way.
WHAT DOES A CAR SALESMAN DO?
A car salesman is primarily responsible for selling cars. Of course, a car salesman also advises potential buyers and will also offer a test drive. Offering a test drive immediately creates a relationship of trust and is commercially smart. An experienced car salesman can easily estimate who you do or do not want to have a test drive. The purchase of second-hand cars is also usually part of the work. In addition, you are responsible for the administrative handling and any other administrative tasks. The administrative handling relates, for example, to the indemnity certificate and the registration. Another important point is the provision of good aftercare. Good aftercare does not have to involve more than calling a customer after the purchase. Personal development as a car mechanic is also really important nowadays. Personal development mainly relates to the latest possibilities and technical innovations.
A CAR SALESMAN IS EXPECTED TO:
- That he has a commercial attitude
- That he gives the impression of knowing the customer (never forget the name)
- That he looks at the customers and greets them
- That he can convince a customer
- That he walks neatly
- That he works result-oriented
- That he has extensive knowledge of the product
- That he keeps his promises
- That he achieves his turnover
WHAT DOES A CAR SALESMAN DO:
TRAINING TO BECOME A CAR SALESMAN
There are several training opportunities to become a car salesman. A specific training can be the MBO training sales employee showroom. The most important thing as a car salesman is that you have affinities with cars and the car industry. In all cases, a prospective car salesman can best opt for a commercial education. The profession of car salesman should generally be seen as a profession at MBO level. Learning sales techniques is partly something you will learn at school, but practical experience as a car salesman is important. In addition, there are also plenty of external training institutes where you can follow a course. Accounting can also be important as an independent car salesman.
COMPANIES WHERE A CAR SALESMAN CAN BE EMPLOYED
A car salesman generally works for a brand dealer or other type of garage. In addition, the profession of car salesman occurs at leasing companies, which have to do with selling cars. As a car salesman, it is possible that you work as an entrepreneur. In addition, a car salesman may work for companies that sell other types of vehicles, such as motorhomes or caravans. A car salesman can be regarded as a showroom seller. The profession of car salesman can be regarded as a popular profession.
COMPETENCES CAR SALESMAN
The most important competence of a car salesman is that you must have a commercial attitude. In addition, it is important that a car salesman has good communication skills, because communication will contribute to an important part of the turnover. Another important competence is being able to negotiate and your social skills. The social skills as a car salesman are really important. Negotiating sounds easy, but not everyone can negotiate in a good way, because negotiators use negotiation techniques. Networking is also a competence that should not be underestimated as a car salesman. Car salespeople can regularly be found at so-called networking drinks to get to know potential customers, or to maintain existing relationships. Generally important words are passion, trends, motivation, insight, knowledge, independence, reliability, innovation, energy, monitoring, planning and organizing.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A CAR SALESMAN
The labour market perspective of a car salesman is generally good. Most car dealers and other car companies are eager for good car salesmen, because being able to sell enough cars is important. It is true that results count as a car salesman. As described earlier, the sales world within the automotive industry can be called fairly harsh. A good car salesman, who has the right skills and knowledge, will generally not be out of work quickly. The career opportunities of a car salesman should be seen in obtaining a managerial position, such as in the position of team leader, department manager or manager. Obviously, the career opportunities depend on the employer and your own competencies.
TERMS OF EMPLOYMENT AND SALARY CAR SALESMAN
A car salesman will in most cases be employed under the collective labour agreement for motor vehicles, in which the terms and conditions of employment are regulated depending on the employer. A car salesman will earn a salary between 2000 and 3000 euros gross per month, depending on age, education and further responsibilities. An important addition to this is that car sellers have to deal with set objectives. In other words, the salary of a car salesman can increase if enough cars are sold. Most car salesmen also have a company car.
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