Webshop expert (Webwinkel Expert)
Information on this skill...
A webshop expert is someone who specializes in creating webshops, maintaining webshops, adapting webshops and making webshops findable. Building webshops in the right way, making webshops findable, managing webshops and adapting webshops concerns activities that are generally reserved for specialists, such as a webshop expert. Especially making webshops findable can often be a challenge, because the competition is fierce. A good webshop expert knows what he or she needs to do to make a webshop really findable. In addition, it is a real challenge to get visitors to actually buy products or services through the webshop. The term webshop expert should also be seen as a fairly general, because it can refer to different types of ICT specialists. Building a good webshop can also differ considerably in content, because there are also ready-made webshops for sale. There is therefore an important difference between building a webshop yourself as a webshop expert and buying a webshop. A webshop expert should be seen as an all-round ICT employee, who has specialized in webshops in a broad way. As an online store expert, you are generally not only responsible for building webshops, because most webshop experts are also involved in the design and management of webshops. This can differ per webshop expert, because the profession of webshop expert does not have a fixed description. The substantive activities of a webshop expert can also differ per employer. Actively working on webshops to improve findability concerns activities that should not be underestimated. Many webshop owners stop fairly quickly, because they do not manage to get enough visitors or buyers.
A webshop expert is therefore specialized in a broad way in building, managing and improving webshops. The most important thing when we talk about webshops is reliability. Consumers need to feel and be able to see a safe environment at a glance. For example, joining a disputes committee and quality mark as a webshop is important. There are now many web shops on the internet, from small to large, all trying to sell something via the internet. The large webshops are generally known to the public, but the small ones often are not. For all these types of webshops, it is important to carry various recognized quality marks, which will increase reliability. In addition, webshop owners nowadays have to deal with various legal provisions that webshop owners must comply with. A good webshop expert will be aware of all relevant regulations, because that is important as a webshop expert. A webshop expert can therefore not only be seen as a programmer, because the work of a webshop must be seen more broadly. Depending on the webshop software, it is conceivable that a webshop expert can be regarded as a software developer.
STARTING YOUR OWN WEBSHOP
Starting your own webshop is no longer difficult, because webshops can also be purchased ready-made. There are many different webshops to be found, because starting a webshop is no longer difficult. It is also the case that quite a lot of webshop owners stop relatively quickly, because managing webshops is a lot of work. In addition, as a webshop owner you will have to do a lot of advertising, because the competition among the various webshops is great. A beautiful webshop filled with products does not mean that visitors automatically flow in. Just like for ordinary websites, a lot of advertising will have to be made to attract visitors. In many cases, this means that considerable investments must be made to be able to make sufficient advertising. If you do not want to build a webshop yourself, it is best to opt for a ; CMS system. As a webshop expert, it is especially important to work on the call to action.
INFLUENCE OF WEBSHOPS
The many webshops that are now available have brought about a major change among the existing stores. It has become much easier for consumers nowadays to compare prices and quality of products on the Internet. In addition, consumers are less likely to come into existing stores to view products. These changes also mean that various stores have to stop using them. For example, there are fewer and fewer shoe stores and clothing stores to be found. For small self-employed people this is really a problem, because they often do not have the finances to have a nationally known webshop built. Also being able to pay afterwards at webshops generally attracts a lot of extra visitors.
NUMBER OF WEBSHOPS
The number of webshops is still growing in the Netherlands and more and more people are actually buying something through a webshop. The fact that webshops are so popular is also because they can generally offer their goods cheaper than ordinary shops. For example, a webshop owner does not have to rent retail space and they often do not employ staff. Existing chains have also discovered the advantages of web shops and now have their own webshop. Incidentally, the larger webshops do have to deal with staff. Think, for example, of order pickers, return employees and chat employees.
WHAT DOES AN WEBSHOP EXPERT DO:
TRAINING TO BECOME A WEBSHOP EXPERT
There are no national training opportunities for the profession of webshop expert through ordinary schools. However, there are of course various training opportunities for the IT sector, which can be followed at both MBO leveland HBO level. The webshops component is of course only a small part of the IT training, but certainly not unimportant. In addition to being able to build a technical web store, it is also important that you have knowledge of marketing, so that an attractive web store is created that knows how to captivate customers. In addition to the usual training, there are also relatively many people in the industry who have learned programming independently, by simply trying. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an independent webshop expert.
COMPANIES WHERE A WEBSHOP EXPERT CAN WORK
In general, an online store expert will work within the IT industry. In addition, it is conceivable that a webshop expert works as an entrepreneur or as a consultant for various clients. There are many independent entrepreneurs and consultants within the IT sector, who build websites and webshops for clients. The work does not have to stop after building a website or webshop. There are plenty of companies, which also carry out the management for their customers. It is also conceivable that a webshop expert can be seen as webmasters or as a webshop owner, who has his own webshop.
COMPETENCES WEBSHOP EXPERT
The most important competence of a webshop expert is the professional knowledge of the ICT sector. In addition, a webshop expert must be able to be regarded as a web analyst, because analyzing data is very important as a webshop expert to be able to increase the final conversion. In that respect, it is also important that a webshop expert can be regarded as a commercial employee, who understands how marketing works. Because a webshop expert in most cases has to deal with different professionals and clients, communication can be regarded as an important competence. Generally important words are vision, motivation, inspiration and innovation. If a webshop expert works as an entrepreneur, networking can also be regarded as an important competence.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A WEBSHOP EXPERT
The labour market perspective of a webshop expert cannot simply be indicated, because the activities are too specific for that. An online store expert can work for different companies in different ways. In general, there is enough work to be found for good ICT employees. There are also no real career opportunities to indicate as a webshop expert, because the career opportunities are strongly dependent on the type of employer, the level of education and your own competencies. A possible career opportunity isto startyour own business.
TERMS OF EMPLOYMENT AND SALARY WEBSHOP EXPERT
As a webshop expert, there are not just employment conditions to indicate, because you can work at different types of companies from small to large. Depending on his age and education, a webshop expert earns between 2500 and 3500 euros gross per month, depending on his age and education. A webshop expert who works as an independent entrepreneur will usually be able to earn more, but must then be able to win enough assignments, which will not always be easy due to the large competition.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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