SEA specialist (SEA specialist)
Information on this skill...
A SEA specialist is an online marketer who ensures that websites online are as easy to find as possible in the various search engines. This is done through paid advertising on search engines such as Google, Bing and Yahoo. The abbreviation SEA stands for Search Engine Advertising. A SEA specialist is active in the field of search engine marketing. A SEA specialist is therefore specialized in designing, creating and placing paid referencing ads. This with the aim of increasing the number of visitors to a website, which in most cases also increases the turnover of the website. This is also called conversion. In most cases, a SEA specialist will turn to Google's advertising capabilities. This is because Google is the most used search engine worldwide. The profession of SEA specialist should be seen as a counterpart to the profession of SEO specialist. An SEO specialist specializes in making websites findable by writing and optimizing different forms of content. A SEA specialist has virtually nothing to do with content. This is because content plays no further role in paid search engine ads. Obviously, the work of a SEA specialist is broader than just designing, creating and placing paid referencing ads. A SEA specialist also analyses the current campaigns, in order to further increase the conversion of the running advertisements. It is not self-evident that the use of paid referencing ads by definition guarantees success. In most cases, ongoing campaigns must be actively monitored and analyzed in order to become successful in this way.
A SEA specialist is actually an online marketer. To this day, the sea specialist profession is indispensable. This is because most internet entrepreneurs nowadays use paid search engine ads. In most cases, a SEA specialist is also specialized in other forms of marketing and search engine optimization. In many cases, a SEA specialist can also be classified as an SEO specialist. However, it is important to know that an SEO specialist has different specializations than a SEA specialist. As described earlier, a SEA specialist can also be regarded as a lead generator or as an ads specialist. In most cases, a SEA specialist creates advertisements within the various search engines and not with the help of banners that are placed on websites. A SEA specialist also creates advertisements using text and not using images and/ or videos. Because one of the activities of a SEA specialist is the optimization of advertisements, a SEA specialist can also be regarded as a web analyst. Conducting keyword research is also an important task of a SEA specialist. Without keyword research and using negative keywords, it can happen that the created ads are shown to the wrong target group.
USING NEGATIVE KEYWORDS
Negative keywords are important to appeal to the right target group. For example, you can think of excluding keywords such as 'free' and 'cheap'. In most cases, showing your ads to people searching for these keywords makes no sense. By using negative keywords, a SEA specialist ensures that the advertisements are only shown to the right target group. Negative keywords are therefore important to appeal to the right target group. For example, you can think of wholesalers who focus on the B2B market, or webshop owners who focus on the B2C market. For example, a SEA specialist who creates advertisements for the B2B market can choose to exclude keywords such as 'shop' or 'webshop'. Using negative keywords is important to increase conversion.
WORKING AS A SEA SPECIALIST
The work of a SEA specialist is therefore focused on designing, creating and placing paid referencing ads. In addition, a SEA specialist can carry out all kinds of extracurricular activities such as conducting keyword research, analyzing current campaigns, setting up a campaign structure, etc. Because internet marketing is extremely important today, there are many internet entrepreneurs who are looking for a SEA specialist. This is because it is important that the desired goal is achieved with the help of paid referencing. It is not for nothing that entrepreneurs invest in search engine advertisements.
Many SEA specialists work within a marketing agency or as an independent entrepreneur. When a SEA specialist works as an independent entrepreneur, it is possible that the SEA specialist also performs activities such as creating content in addition to the advertising work. It is expected that the demand for SEA specialists will only increase. This is because more and more entrepreneurs are opting for internet marketing. More and more people are using the internet to look for all kinds of products and services.
WHAT DOES A SEA SPECIALIST DO:
- Creating advertisements
- Analyzing keywords
- Analyzing negative keywords
- Analyzing and improving ongoing campaigns
- Determining the right target group
- Reporting to the client
- Setting up a campaign structure
- Setting up and monitoring advertising budgets
- A/B testing of ad texts, landing pages and positions in search engines
WHAT DOES A SEA SPECIALIST DO:
TRAINING TO BECOME A SEA SPECIALIST
There are no specific recognized training courses for SEA specialists. However, there are suitable courses that you can follow if you aspire to a career as a SEA specialist. In general, a SEA specialist will have at least a higher professional education. For example, you can think of the HBO ict programme, or the hbo programme Marketing Management. It is also conceivable that a SEA specialist has followed a completely different training. This is because the sea specialist profession can relate to a wide range of ICT specialists and marketers. In most cases, a SEA specialist must be regarded as an all-round ICT employee and marketing employee.
COMPANIES WHERE A SEA SPECIALIST CAN BE EMPLOYED
A SEA specialist can work for different companies, but will generally often work for a marketing agency. There are also many independent entrepreneurs who work as SEA specialists. It is conceivable that large companies have their own marketing department and therefore also employ their own SEA specialist. For example, you can think of large small businesses, hotel chains, manufacturers, webshops and banks. In practice, it is true that most SEA specialists work as independent entrepreneurs. As a SEA specialist, you often work together with other marketers. For example, you can think of product managers, SEO specialists, web analysts and e-commerce managers. It is also possible that as a SEA specialist you often work together with Java developers and PHP developers.
COMPETENCES SEA SPECIALIST
The most important competence of a SEA specialist is the substantive professional knowledge of the marketing industry and ICT. As a SEA specialist, it is important that you have the right knowledge as the internet nowadays has various advertising options. In general, a SEA specialist can in many cases be regarded as a communication advisor. This is because a SEA specialist has to deal with many different clients and colleagues. For example, you can think of sales managers and account managers. Another important competence of a SEA specialist is creativity. This is because new advertising campaigns have to be devised all the time. General important words are inspiration, monitoring, collaboration, control, analytical ability and adjustment. When a SEA specialist works as an independent entrepreneur, it is also important that a SEA specialist can network well and has a commercial institution.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A SEA SPECIALIST
The labour market perspective of a SEA specialist is generally good. However, it is important that a SEA specialist has the right knowledge. The online advertising market is the largest advertising market today and this will only increase over the years. In addition, more and more online advertising opportunities are being added, which will only increase the employment opportunities of SEA specialists. The career opportunities of a SEA specialist must be seen in building a good name, which will increase the number of assignments. Starting your own marketing agency can also be seen as a career opportunity. An experienced SEA specialist can also grow into a content manager or web editor. However, these career opportunities can differ per employer.
TERMS OF EMPLOYMENT AND SALARY SEA SPECIALIST
There are no specific employment conditions for the profession SEA specialist. This is because a SEA specialist, as described earlier, can work for different companies in various sectors with their own employment conditions. In general, the employment conditions will be well arranged. This is because a SEA specialist often works for large companies. A SEA specialist in paid employment will usually earn between € 2500 and € 4500 gross per month, depending on age, experience, education and specific responsibilities within the company. What exactly an independent SEA specialist will earn is not easy to indicate. This is because this depends entirely on the number and type of assignments.
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