Campaign manager (Campagneleider)
Information on this skill...
A campaign manager is a person who leads a particular campaign. In many cases it will be a national or regional election campaign, but this does not always have to be the case because other organizations can also organize a campaign to achieve their goal. Yet most people will automatically think of elections when they hear the word campaign manager. A campaign is an action to achieve a certain goal, such as getting a lot of votes. When a campaign manager is closely involved with a political party, a campaign manager is sometimes called an advisor, information officer or spin doctor. It does not matter what name someone has, because in all cases the goal is the same, namely to portray a party or a person within the party as positively as possible. The profession of campaign manager should therefore be seen as fairly general, because a campaign manager can be responsible for different types of elections or campaigns. Think, for example, of an advertising campaign, awareness campaign or a publicity campaign. A campaign does not have to relate to elections in all cases, because there are also other forms of campaigns. The purpose of campaigns can also differ per type of campaign. In addition, quite a lot of campaign managers have to be designated as volunteers. This usually concerns campaign managers who have a high level of commitment to an organization in order to achieve certain goals. In some cases, a campaign manager is part of a marketing team that can consist of several employees. Think, for example, of communication advisors, fundraisers, relationship managers and general volunteers, who are all responsible for specific activities.
A campaign manager is therefore responsible for managing a campaign in order to achieve certain goals. As described earlier, it does not have to be a political election campaign. Think, for example, of other organizations, such as environmental organizations, water boards and charities, that start a campaign to achieve their goal. In addition, a campaign manager can be the national leader of a campaign, who directs local campaign managers. Both positions are called campaign managers, but they do not mean the same thing, because the responsibilities are different. In most cases, a local campaign manager will not be a spin doctor, information officer or advisor. Especially in large campaigns, such as election campaigns, the campaign manager is usually a person of great prestige, or someone who has studied political science. A regional campaign manager can also be a volunteer. Most campaign managers have to deal with a whole team of different employees, all of whom can be responsible for different activities. Think, for example, of fundraisers, communication staff, press officers and virtual assistants. For example, virtual assistants are responsible for managing the website or managing the various social media channels.
WHAT DOES A CAMPAIGN MANAGER DO
The campaign manager is therefore responsible for the entire campaign team, which can consist of many local teams. The local campaign teams usually receive guidelines from the national party or organization regarding how exactly to campaign. An election campaign leader can often be seen in the national news, such as in propaganda commercials or in television programs, to convey the message and ideas. The name propaganda comes from Latin and means to reproduce or expand. The purpose of these propaganda commercials and other television appearances is to win as many votes as possible for the party. Having your own campaign videos made to appeal to the right target group is also common nowadays. Other activities can be training new volunteers or organizing activities.
WHAT IS A SPIN DOCTOR
A spin doctor should be seen as a personal coach, who will support a future party leader, for example. This support can take place in various ways, but the most important task of a spin doctor is to create a good and positive image of the future party leader. Think, for example, of media training, so that the future party leader knows exactly how to respond to questions from journalists. It is not the case that all campaign leaders and party leaders use a spin doctor or media trainer. It is often the inexperienced party leaders and campaign managers who receive extra support from a spin doctor. A spin doctor can also be regarded as a communication expert.
WHAT DOES A CAMPAIGN MANAGER DO:
TRAINING TO BECOME A CAMPAIGN MANAGER
There are no training courses for campaign managers. The position of campaign manager can be carried out professionally, but it can also be carried out on a voluntary basis. A professional campaign manager can be a person of great prestige, or is someone who has completed the university study of political science. The study of political science has everything to do with politics and power relations. Another possibly suitable programme is the Bachelor's degree in Communication. Of course, a completely different education is also possible. Accounting is also important as an entrepreneur.
COMPANIES WHERE A CAMPAIGN MANAGER CAN WORK
A campaign manager can work for different companies, institutions and organizations. Think, for example, of party leaders, aldermen, representatives of the people, ministers and volunteers. There are relatively many campaign managers who have to be classified as volunteers. In a general sense, directors of organizations can also be regarded as campaign managers. Think, for example, of directors of charities or of the director of the animal ambulance. As described earlier, the term campaign manager does not have to refer to political parties.
COMPETENCES CAMPAIGN MANAGER
The most important competence of a campaign manager is your enthusiasm and perseverance. In addition, you have to be very well-versed in communication, because running a campaign has everything to do with communication. Conveying the message in the right way is central. As a campaign manager, being able to network is also an important competence. The right motivation and inspiration should not be missing as a campaign manager. Generally important words are plans, creativity, trends, connecting, managing, flexibility, leadership, collaboration, objectives and stress resistance.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A CAMPAIGN MANAGER
The labour market perspective of a campaign manager does not really apply, because it is not an ordinary profession for which vacancies can simply be found. In addition, a campaign manager can be active as a volunteer. The career opportunities of a campaign manager should be seen in building a good name, so that you get more responsibilities. When it comes to national campaigns, the term influencer can also be important. An influencer is a person who has a view in different ways.
TERMS OF EMPLOYMENT AND SALARY CAMPAIGN MANAGER
There are no examples of specific employment conditions, because you can work for different types of companies and organizations. The salary as a campaign manager cannot simply be indicated, because this can vary greatly per position. A well-trained political scientist will obviously earn more than a volunteer.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
Lesen Sie diese Informationen auf Kampagnenmanager auf Deutsch.
Lea esta información sobre Gerente de campana en español.
Lees deze informatie over Campagneleider in het Nederlands.
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