Retail manager (Retail manager)
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A retail manager is a manager who works for a retail chain. In short, the work of a retail manager can best be described as achieving optimal results that meet the stated goals of the organization. A retail manager works at the headquarters of the organization and implements the management policy. As a retail manager you are responsible for various tasks, such as drawing up the annual budget, managing lower managers such as regional managers, indirectly managing location managers, quality control and monitoring objectives. A retail manager does not work on the production floor, but oversees the organization as a whole from above. The field in which a retail manager works is called retail management. Retail management concerns the management of the entire retail formula. The store formula consists of three important parts, namely the target group, the market position and the marketing mix. The profession of store manager usually only occurs within retail chains and retail chains with more than a hundred employees. This usually concerns retail chains and retail chains, which have at least eight branches. As a retail manager, it is your job to achieve the desired goals of the organization by achieving set goals. Depending on the organisation, a retail manager can also be seen as a financial manager, but this can also be independent of each other. In that case, a retail manager will also regularly consult with the financial manager. As head of retail, you are responsible for the commercial policy, product management, store management, human resources and strategic policy of the organization.
A retail manager is therefore a manager who belongs to the top management of the organization. As a retail manager you have a lot to do with the board and the financial manager. Because most retail chains have several branches, the retail manager uses district managers or regional managers, who regularly meet with the retail manager. These lower-level managers visit and check the stores in turn, to make sure that the stores are operating according to the organization's stated objective. The branch managers or managers of a retail company generally do not have to deal directly with the retail manager, because this is part of the work of the regional manager or district manager. Branch managers and business leaders are responsible for managing all sales associates on the shop floor. It is the branch managers or business leaders who must achieve the set goals. Achieving the set goals can only be achieved with well-trained store staff. As a retail manager, it is therefore important to enable the right training to achieve the set goals. The retail manager is also responsible for the store image and the formula monitoring of the organization. This means that all stores must show the same layout and expressions, which are determined by the organization. The profession of retail manager is therefore a profession at higher management level, which involves more than just being able to sell items. As a retail manager, you are more concerned with managing other employees.
RETAIL MANAGEMENT
A retail manager is therefore specialized in retail management, which relates to human resources store management, product management, commercial policy and strategic policy. Depending on the organization, a retail manager may also have to deal with the brand manager. A brand manager is responsible for brand management. In short, brand management comes down to increasing the brand awareness of products or brands, including increasing customer loyalty. In addition, the retail manager may have to deal with marketing analysts. Marketing analysts specialize in optimizing marketing campaigns. Another important part of the work is to follow the latest trends. Following the latest trends plays an important role within the retail sector. It is also the retail manager, who is responsible for store management. Store management does not only concern the state of maintenance or the decoration of stores. Also consider the presence of mandatory prevention staff, safety, insurance and theft prevention.
SOME TASKS OF A RETAIL MANAGER ARE:
- Managing employees
- Estimating possible risks
- Maintaining store quality
- Drawing up budgets
- Preparation of annual reports
- Consultation with the management
- Following trends
- Monitoring the turnover target
WHAT DOES A RETAIL MANAGER DO:
TRAINING TO BECOME A RETAIL MANAGER
There are various courses to become a retail manager at different levels, such as the Bachelor's degree in Small Business and Retail Management and an economic study at university level. Work experience as a retail manager is usually just as important as the education received. For example, a retail manager may also have first been a regional manager within the organization. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an entrepreneur.
COMPANIES WHERE A RETAIL MANAGER CAN BE EMPLOYED
A retail manager works for a retail chain or chain store. Think, for example, of drugstores, fashion stores, hardware stores or garden centers. Smaller small and medium-sized businesses generally do not use retail managers. A retail manager can also work for a franchise organization. In general, a retail manager works for organizations that have at least a hundred employees.
COMPETENCES RETAIL MANAGER
The most important competence of a retail manager is that you can be regarded as an all-round retail expert. In addition, a retail manager must have managerial capabilities. The right commercial attitude should not be missing as a retail manager. Because a retail manager has to deal with different managers, employees and the board of directors, you will have to have good communication skills. Generally important words are analyzing, precise, innovation, presentation-oriented, reliability, sense of responsibility, planning, organizing, stress resistance, knowledge, vigilance, control and financial knowledge.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A RETAIL MANAGER
The labour market perspective of a retail manager is reasonable. Most retail managers have first had another position within the organization or have a lot of experience so they are asked for the position. The career opportunities as a retail manager cannot simply be indicated, also because it is already a higher position.
TERMS OF EMPLOYMENT AND SALARY RETAIL MANAGER
A retail manager will generally be covered by the collective labour agreement for retail trade, in which the terms of employment are regulated depending on the employer. A retail manager will earn a salary between 4000 and 5500 euros gross per month depending on age, education and further responsibilities.
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