Sales employee (Sales medewerker)
Information on this skill...
A sales employee often works for companies or organizations that sell products or services. A sales employee focuses on stimulating sales. This can be done by selling products or services by telephone as is done at call centers. But also by setting up advertising campaigns. A sales employee conducts customer research and keeps a close eye on the opportunities and changes in the market. A sales employee can contribute to increasing the brand awareness of a company or organization. In addition, a sales employee can draw up and manage the customer contracts. The core task of a sales employee is to stimulate sales. This can be done in all kinds of different ways. By applying various market strategies, a sales employee ensures that customers are reached and stimulated to buy a product or purchase a certain service. A sales employee is a commercial employee who can perform various functions within a company or organization. For example, you can think of managing the social media pages or applying corporate storytelling. This means that a sales employee always tells what the goal of a certain company or organization is. A sales employee can work in the office or field service of an organization. As a sales employee you are usually responsible in a broad way for the support of all sales activities and responsible for various administrative processes. As a sales employee, it is important in all cases that you have a commercial attitude. In most cases, a sales employee has to deal with set objectives. Another name for sales employee can be marketing employee.
A sales employee can usually be deployed in different ways. The job description of sales employee is therefore a comprehensive description. A sales employee can be considered an account manager if the sales employee is responsible for building and maintaining customer contacts. When you as a sales employee focus on bringing in potential customers by, for example, placing an exclusive offer on a website, you can be considered a lead generator. Because building and maintaining customer contacts can be one of the tasks of a sales employee, your work can also have many similarities with the work of a representative. Because many sales-related activities are nowadays carried out online, it is important that you as a sales employee have sufficient knowledge of ICT. If you are mainly involved in creating content for the various social media pages of a company or organization, you can also be considered a social media administrator.
If you ensure that the social media pages are provided with catchy advertising texts, you can also be considered a copywriter. Because the core task of a sales employee is to stimulate sales, it is conceivable that a sales employee is also active as a guest blogger. By writing guest blogs, a specific product or service is advertised on various websites. Other possibilities are that a sales employee applies affiliate marketing. By adding a link from a specific product in a blog, readers of the blog are encouraged to buy the product being written about. Readers do not first have to search for the product on the internet, but are immediately redirected to the relevant product by clicking on the link. Depending on the company where the sales employee works, a sales representative may also have to deal with an art director, marketing analyst, market researcher or a merchandiser.
WORKING AS A SALES EMPLOYEE
A sales employee can work at any company or organization. This is because the tasks that a sales employee can perform are comprehensive. As a sales employee you are an important link of the company or organization. This is because often no profit is made without a sale. The responsibility you have as a sales employee is therefore often great. Because you focus on sales as a sales employee, you often look at the various sales options. When it comes to the sales opportunities, you look at the target group you want to reach in order to buy a specific product or service. In addition, it may then be important to make a competitive analysis. You can make such an analysis by conducting thorough market research. As a sales employee, it is important that you are commercially minded. This is because you can be an important link when it comes to customer contact. In some cases, a sales employee can be considered a street vendor.
ONLINE PURCHASES
Many products are sold online nowadays. This is because more and more people are increasingly shopping online. To ensure that you as a company or organization are easy to find in the online search engines, it is important that you are looked at search engine optimization. This means that you create SEO product descriptions. This is to achieve the desired result. It is therefore important that you as a sales employee are result-oriented.
TASKS AS A SALES EMPLOYEE:
- Boosting sales
- Recognizing sales opportunities
- Conducting market research
- Making a competitive analysis
- Building and maintaining customer contact
- Increasing brand awareness
- Gauging market opportunities
WHAT DOES A SALES EMPLOYEE DO:
TRAINING TO BECOME A SALES EMPLOYEE
When you aspire to a career as a sales employee, there are various training opportunities. You can follow a course at the middle school vocational education in a commercial direction. During this training there are various levels to be obtained. The training can be completed in two or four years. The exact duration of the training depends on the level. For example, you can follow the commercial economics course. This is a course at HBO level. In addition, you can follow a sales course at various external training institutes. This can also be done at different levels. In order to be able to work as a sales employee, an MBO diploma is required in many cases. However, some companies expect hbo- working and thinking level.
COMPANIES WHERE A SALES EMPLOYEE CAN BE EMPLOYED
In principle, a sales employee can work at any company or organization. Almost every company or organization is focused on stimulating the sale of products or services. For example, you can work at hotel chains, small businesses, webshop owners, large retail chains, travel organizations, etc. A sales employee can also work for external companies. For example, you can think of an advertising agency, a telemarketing company or a call center. After all, telephone sales can also be one of the activities of a sales employee.
COMPETENCES SALES EMPLOYEE
As a sales employee, it is important that you are commercially minded. Moreover, it is important that you have good communication. This is because customer contact as a sales employee is important. It is then important that you have sufficient communication skills. It is also important that you have sufficient creativity. This can be important when you manage the social media channels. It is also important that you have sufficient perseverance. This is because not every customer immediately proceeds to buy a product or service. You may have to convince a potential customer first. General other important skills of a sales employee are customer loyalty, listening, inspiration, energy, prioritizing and presenting.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A SALES EMPLOYEE
The labour market perspective of a sales employee is good. The career opportunities of a sales employee are generally also good. However, it is important that you as a sales employee have sufficient knowledge and skills to be able to grow. Boosting sales is often only possible if you have sufficient knowledge regarding sales techniques and marketing strategies. When you have sufficient knowledge and skills, the career opportunities of a sales employee can be seen as a team leader, brand manager or sales manager.
TERMS OF EMPLOYMENT AND SALARY OF A SALES EMPLOYEE
The salary of a sales employee will be between € 1700,- and the € 2500,- gross per month. Exactly how much you earn depends on the level of education and the work you perform as a sales employee. In addition to the salary, a bonus can periodically be awarded by the employer at the moment that you have achieved good results as a sales employee. The salary of a sales employee is not always very high, for this reason a sales employee often has to rely on the additional benefits that the profession can bring. You can think of a company car and the bonuses. As a sales employee, there are virtually no opportunities to carry out your work as a self-employed person.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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