Showroom salesperson (Showroomverkoper)
Information on this skill...
A showroom salesperson is a sales associate with an advisory role. That is why the term sales advisor also applies. A showroom salesperson focuses specifically on selling a particular product. It is a specialized seller who is present in the showroom on the floor to give advice and sell. Sales in showrooms focus on all kinds of consumer products. For example, there are showrooms with cars where the showroom seller sells cars. There are also showrooms with kitchens, where the sales specialist focuses on kitchen sales. There are therefore all kinds of sectors in which showrooms offer access to the sale of a product. For example, in the building materials sector as well as in the swimming pool sector. The profession of showroom salesman is a general name for specialist sales. For example, also when it comes to the sale of saunas, sanitary facilities and cast floors. A showroom salesperson receives customers who may or may not make an appointment in advance. Ultimately, the most important task of a showroom salesperson revolves around selling the product. Nevertheless, there are also other activities to carry out. It's not like a customer comes in, and the showroom salesperson immediately closes a sale. There is still a whole process preceding it with an informative and advisory task. In order to carry out the profession of showroom salesman, it is therefore important to have specialist knowledge. Based on this expertise, it is possible to provide visitors in the showroom with professional advice. As a sales specialist, the showroom seller has various tools at his disposal to give advice. For example, a color palette to choose a color for a floor or software to create a 3D design of a kitchen.
The profession of showroom salesman involves more than just selling duties as a sales consultant. You are also the face of the company because visitors see the showroom seller first. In this way, you also act in the position of host or hostess with receiving and welcoming visitors. After the reception, the showroom salesman accompanies the customer. During this guidance, the goal is to convert the wishes of the customer into a purchase. As a sales specialist, it is therefore important to listen carefully to the wishes of the customer. In a showroom with cars, as a car salesman you want to know what the ideal car is for the customer. If someone enters a furniture showroom, it is important to find out their personal preference for a style. Then the showroom seller can use that information as an interior consultant to create a design for the interior. For example, a kitchen salesman puts together a complete kitchen in the kitchen showroom for the customer. In the showroom, the showroom salesman acts as a commercial employee who does everything he can to sell the product. It is a very commercial profession, where goals are set. For example, to achieve a certain goal as a showroom seller. Incidentally, the showroom seller usually first provides a quotation containing a price proposal. It is then up to the customer to immediately agree to this or to think about it first.
WHO DOES A SHOWROOM SALESPERSON WORK WITH?
A showroom salesman is in the foreground in the showroom, but of course there are more employees working in the company. For example, the showroom salesman is part of a complete sales team. A showroom salesperson often works under the responsibility of a sales manager or department manager. Furthermore, there is a collaboration with representatives within the company, as well as account managers and lead generators.
WHAT IS THE DIFFERENCE BETWEEN A SHOWROOM AND A STORE?
A showroom is a showroom to exhibit and present products. The presentation in showrooms usually involves large products or objects that do not fit in a store. For example, cars, kitchens and bathrooms. The purpose of the presentation is to give customers a complete picture of the product. The showroom seller has the task of providing all information about the product. In addition to the advice, a concrete composition is often discussed, such as a kitchen design. A store is rather focused on direct sales, where the customer buys the product directly and takes it with him. For example, clothing in clothing stores and cheese in cheese stores. That does not alter the fact that there is also room in stores for the presentation of products. For example, the seller also gives advice about the product, just as a wine seller advises on wines. Large showrooms can be found relatively often on an industrial estate. This is especially the case when it concerns so-called ABC goods. ABC stands for cars, boats and motorhomes. Of course, this can also include other large consumer items, such as saunas and swimming pools.
TASKS AS SHOWROOM SALESMAN:
- Receive customers;
- Guiding customers;
- Advising clients;
- Designing and compiling;
- Drawing up a quotation;
- Buy close;
- Order execution.
WHAT DOES A SHOWROOM SALESPERSON DO:
SHOWROOM SALESMAN TRAINING
There is no training that specifically trains to the profession of showroom salesman. There are of course opportunities to follow a commercial education. For example, at MBO level in the direction of MBO training commercial employee. However, it is also possible to work as a showroom salesman with a very specific training. For example, at a flooring specialist in the showroom if you have followed the home upholsterer training and are commercial and enterprising. It is especially important to have knowledge of the product and to have a commercial slant.
COMPANIES WHERE A SHOWROOM SALESPERSON CAN BE EMPLOYED
A showroom salesman can work in all kinds of companies. At least in any type of business to which a showroom is linked. A car dealer or garage owner with car sales exhibits his cars in a showroom. Here you can work as a showroom salesman as a car salesman. A kitchen company that designs kitchens has a showroom full of kitchens. Here you work kitchen salesman. Sanitary companies have sanitary specialists in the showroom, and interior showrooms work with interior consultants. The list of companies is of course much longer and also varies from camper companies to swimming pool companies. Or from DIY stores to wholesalers for the B2B business, such as for a wholesaler in the hospitality sector instead of for small and medium-sized businesses that focus on private individuals.
SHOWROOM SALESMAN COMPETENCES
It is important to carry out the profession of showroom seller to have a commercial institution. In addition, it is important to have extensive knowledge of the product to be sold. In line with this knowledge lies an advisory and convincing task. Persuasion is therefore also an important competence, as is being representative. Furthermore, it is important to work independently and result-oriented. This is in connection with achieving targets, such as achieving a certain turnover per set period. Communication skills are important, as are listening skills. Another competence is to have negotiation skills. Generally important words are innovation, performance, networking and results.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A SHOWROOM SALESMAN
The labour market perspective for showroom sellers is favorable. There are always showrooms to present products. It is true that certain sectors obviously depend on the economic situation. During an economic crisis, for example, car sales decline, as do kitchen sales. The demand for showroom employees is therefore partly linked to the economic situation. For the rest, of course, there is always a demand for showroom sellers when the economy is doing well. As a showroom seller, you also have opportunities to grow. For example, to the position of sales manager of the company. If you have experience as a showroom salesman, you are commercially minded and there are plenty of opportunities outside this profession. This way, it is always possible to work in a store. Or to work as a representative in a field service position.
TERMS OF EMPLOYMENT AND SALARY SHOWROOM SALESMAN
In the profession of showroom salesman, you are dependent on the industry in which you work in terms of employment conditions. If there is a collective labour agreement, the conditions contained therein apply. In that case, the salary has a starting scale and a final scale. However, it also happens that no collective labour agreement applies. In that case, the salary and the secondary employment conditions can be negotiated. It is then an advantage if you already have experience as a showroom seller. Or have experience as a salesperson, and preferably in the industry in which you are applying for the position of showroom salesman. An option to negotiate as a car salesman is, for example, to have a company car included in the terms of employment. The work experience is often an essential point to start from a good negotiating position. A showroom salesman will earn a salary between 2000 and 3000 euros gross per month, depending on age, education and further responsibilities.
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