Lead generator (Lead generator)
Information on this skill...
A lead generator focuses on acquiring leads or bringing in potential customers. In the profession of lead generator you are busy finding new customers. This can be for your own company, but also to provide other companies with leads. For example, there are companies that focus specifically on business leads and act as mediators. A business lead not only relates to companies, but can also be applied to consumers. An example of a lead generator with an intermediate role is a website for painters. Customers ask for a quote on the website and the contact details then end up with painting companies in the region. The website itself then serves as a lead generator, but of course there is a person behind it. The generation of sales leads already existed before the internet existed. For example, representatives are still going on the road as lead generators. For example, to promote a coffee machine at catering establishments. A completely different example is an employment agency that nominates an applicant to a company. That is also a lead, where the employment agency is the lead generator. A lead generator has an important function, because without leads there is no sale of a product or agreement of a service. A lead generator is a specific profession that precedes the profession of, for example, a sales employee. A lead is only a potential customer and it is up to the sales department to convert the lead into a concrete action. After the lead generation, there is also lead follow-up with sales as the conclusion of a successful lead. A lead generator has several resources at its disposal to be successful.
The profession of lead generator is in the field of marketing and sales. In that respect, the profession of lead generator does not stand alone. The generation of leads must of course be followed up. That is why the function also resembles that of a representative, but he may also take care of the sales. In addition, it is important to maintain contact even after the sale. That is also a task for a representative. An online marketer may also be concerned with lead generation. A brand manager is a forerunner of this and focuses on designing and developing a marketing plan in the total sales process. In this way there are all kinds of links that are connected to each other and of which the lead generator is part. For example, a sales manager is responsible for the sales team, such as acquirers, marketers and account managers. In the lead generation industry, there are even more important tasks that take shape in a specific function. For example, in the position of social media administrator who may use the services of an influencer. To be successful as a lead generator, data also plays an important role nowadays. In this way, it is possible to find out what, for example, is the reason that certain leads are successful and others are not. That is why other functions also play a role, such as that of data analyst and marketing analyst.
GENERATE MORE LEADS
One way to generate more leads as a lead generator is to optimally set up your website for this. For example, by improving the conversion path. The customer journey is central to generating more leads. It does not matter whether it concerns potential private or business customers. The online customer journey that a visitor goes through on the website must be perfect to generate successful leads. This also brings the advantage that these are qualitative leads. Qualitative content is important, as is a user-friendly navigation and fast loading time of the website. Finally, as a lead generator, it is possible to generate more leads by benefiting from positive user experiences. For example, by allowing satisfied customers to take on the role of ambassador. In some cases, a lead generator can also be considered a conversion specialist.
GENERATE WARM LEADS
A warm lead has the advantage that the potential customer is already familiar with the product or service. As a lead generator, the intention is to convert the interest into concrete interest in a product or service. This is possible, among other things, by contacting us by telephone, such as a call center employee who goes after warm leads. There are also lead generators that use software to generate warm leads. For example, by finding out IP addresses and converting them into usable contact information. In that case, the contact information is a warm lead.
HOW TO GET MORE LEADS ON YOUR WEBSITE
There is a way to get more leads on your website as a lead generator. This is possible by applying inbound marketing. A simple example is to get visitors to your website and make an exclusive offer. Downloading an E-book for free is an example of this. In exchange for the free download, the lead generator receives the contact information that can be considered as a lead. Using a special tool is another example. For example, if visitors perform a calculation and receive the results by e-mail. Even then, as a lead generator, you have contact information of potential customers.
INDEPENDENT LEAD GENERATOR
A lead generator can be employed by a sales company or marketing company. However, it is also possible to work as an independent lead generator. There are numerous lead generators active online. They then create a lead generator website for a specific industry. Or multiple websites for various industries. In the construction world, these constructions are common. A platform where private individuals request a quote from painters is an example of this. The mortgage world is also perfect for working independently as a lead generator for mortgage advisors. However, it is important to do so in accordance with the guidelines of the Netherlands Authority for the Financial Markets. Especially if the lead generation focuses on mediation in practice.
WHAT DOES A LEAD GENERATOR DO:
- Acquire new customers
- Maintaining customer contacts
- Communicate
- Networks
- Make appointments
- Applying marketing techniques
- Generate content
- Selling leads
WHAT DOES A LEAD GENERATOR DO:
TRAINING TO BECOME A LEAD GENERATOR
There is no special training to become a lead generator, but there are commercial courses to follow. An MBO training commercial employee is an example of this. For example, it is also possible to follow an MBO training to become an account manager. This is an ideal education to start in the marketing, sales and communication industry. The profession of lead generator can also be practiced with a college degree, such as with the hbo program marketing management or hbo program media, information and communication. For example, it is also possible to work as a lead generator with a bachelor's degree in commercial economics. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an independent painter.
COMPANIES WHERE A LEAD GENERATOR CAN BE EMPLOYED
A lead generator is suitable for working in all kinds of industries. For example, at an online marketing agency, but also in the service of a mortgage consultancy. Companies that offer B2B products usually also employ a lead generator. Or make use of it via an external agency. For example, a representative who sells candy and looks for potential customers. Or of course as an independent entrepreneur to generate leads for a specific sector.
COMPETENCES LEAD GENERATOR
It is important to have a commercial attitude as a lead generator. This also immediately entails the competence that you are communicatively skilled. Furthermore, it is important to have an extensive knowledge of the product or service to be represented. Other competencies that come in handy in the profession of lead generator are persuasiveness and presentation skills. Good listening is also an important aspect as well as having passion and perseverance. Generally important words are motivation, quality, performance and innovation.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS LEAD GENERATOR
There is always a labor market for a lead generator to be active. Leads are needed in the most diverse industries. Attracting leads is important to stay ahead of the competition in the same sector. The employment perspective is therefore excellent. There are also plenty of opportunities to grow further from the profession of lead generator. For example, to the position of aftersales manager or marketing manager to be in charge of a complete team.
TERMS OF EMPLOYMENT AND SALARY LEAD GENERATOR
The profession lead generator is too general to apply specific employment conditions. Within certain industries, it may be possible that a lead generator employed by a company is covered by a collective labour agreement. If that is the case, the terms and conditions of employment with salary resulting from the collective labour agreement apply. If there is no collective labour agreement that is binding, you as a lead generator have the opportunity to negotiate. Then the commercial skills immediately come in handy to extract good employment conditions. As an independent lead generator it is possible to agree on a commission or fixed amount. This is possible per lead or per sale, but also by working with a subscription. In that respect, there are all kinds of ways to raise income as an independent lead generator.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
Lesen Sie diese Informationen auf Lead Generator auf Deutsch.
Lea esta información sobre Generador de leads en español.
Lees deze informatie over Lead generator in het Nederlands.
Mijnzzp.nl