Event manager (Event manager)
Information on this skill...
An event manager is involved in organizing and managing events. The character of events where an event manager is responsible for the organization varies. For example, it can be the organization of a multi-day festival, but also a concert. In addition to the events that focus on entertainment, it is also possible that the focus is on organizing and managing, for example, congresses, conferences and open days. These are usually large events, where it is the responsibility of an event manager to ensure that everything runs smoothly. The activities vary and differ per event. One of the tasks is, for example, to draw up a complete program and script as well as inviting relations involved in the event. It is also important to discuss the wishes of the customer and send quotations, just like conducting market research to discover interesting options. Arranging care for the participants in the event can also be part of the tasks of an event manager. This also applies to transport. Of course, it is also important to determine a suitable location where the event will take place. An event manager therefore contributes to the organization and execution, whereby the preparations are of great importance to make the event a success. In addition to the organization and planning, there is another task ahead and that is to promote the event. Marketing and promotion are part of the work to inform as many interested parties as possible and to get the public to the event. Furthermore, an event manager is involved in maintaining contacts with all kinds of parties involved in the event.
An event manager cannot be regarded as a party organizer in all situations. Moreover, a party organizer usually uses an event manager. From the position and maintaining contacts of those involved, an event manager comes into contact with all kinds of other professions. Just think of capturing artists through artist mediators and singers as well as arranging a deejay or dancers if it concerns a festival or concert. However, there is more to it when it comes to the necessary services for the organization of an event. Consider, for example, the catering and the sale of drinks for which a bartender can be called in. Or at the entrance to toilets that can be kept clean by a toilet lady. An event manager also establishes and maintains contact with other parties. For example, with an alderman in the context of obtaining a permit for the event as well as with an officer on duty or with a supervisor. In outdoor events, the environment plays an important role and a link can be made with the profession of environmental and space supervisor. When organizing a large event, security must also be well arranged. In that context, an event manager has contact with a company that provides event security guards. An event manager usually also has to deal with different floor managers.
WHAT IS EVENT MANAGEMENT
Event management relates to the organisation and execution of events such as festivals, congresses, parties, fairs and conferences. It is therefore about the application of project management in which the organization of an event is central. Incidentally, there are many more events, where a manager is responsible for the event management. Just think of a wedding just like a ceremony or a concert. The concept of event management is extensive and varies from determining the target group to researching the brand. This also includes the design of a concept, as well as the coordination regarding the technical matters that are necessary for the event to be successful. Think, for example, of sound technicians or sound engineer.
There are all kinds of organizations and companies that plan events. Just think of sporting events of great size, such as the Olympic Games, as well as charities that organize an open-water swimming competition for a good cause. An event manager is an important pivot in this, among other things, selecting the location as well as arranging the permit application and making contact with all parties that play a role before, during and after the event. Incidentally, every event is of course different and therefore there is also a distinction to be made in the way of organization and execution that can be different each time. An event manager is in any case responsible for the planning and execution of an event. This means, among other things, that there is responsibility for the creative side as well as for the technical part and logistics, but also for the marketing and promotion of the event.
WHAT DOES AN EVENT MANAGER DO:
- Market research
- Identifying customer needs
- Send quotes
- Providing services
- Capture participants
- Maintaining contacts
- Arranging permits
- Location capture
- Promote event
WHAT DOES AN EVENT MANAGER DO:
TRAINING TO BECOME AN EVENT MANAGER
There is a training available that provides a good basis for working as an event manager. This concerns the higher professional education in Media and Entertainment. During this training, attention is paid to project management, market research, marketing, development of concepts, communication and legal matters. In short, everything an event manager has to deal with. In addition, there are also plenty of external training institutes where you can follow a course.
COMPANIES WHERE AN EVENT MANAGER CAN BE EMPLOYED
As an event manager, it is possible to work for an organizational agency just like for a music hall or for an impresariat, where an impresario sells events. In addition, an event manager can work for a conference center.
COMPETENCES EVENT MANAGER
An event manager has a lot of responsibility for all kinds of activities and it is therefore important to be a jack-of-all-trades. In addition, being able to plan, organize and keep an overview is of great importance. It's quite a complex profession because you're dealing with so many different areas. For example, also with contract management, but it is certainly also important to have passion for the profession. It is also stressful work, so you have to be stress resistant. In the context of concept development, inspiration comes in handy and it is important to be creative. There are many contacts to make and maintain, so communication qualities and social skills are very important. As an event manager, you are responsible for the organization and execution, but you do work together with others a lot. That is why being able to work together is an important competence. A flexible attitude is also important.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS AN EVENT MANAGER
The job market perspective for an event manager can be seen as favorable, because there are all kinds of events to organize. Not only now, but certainly also in the future. When it comes to growth, it is possible to gain experience as an event manager and to build up a name for themselves, for example, to organize and execute international events across the border. In that case, there may also be the function of creative director.
TERMS OF EMPLOYMENT AND SALARY EVENT MANAGER
The salary of an event manager is on average between 2,400 euros and 3,600 euros gross per month. Incidentally, the level of income depends, among other things, on the sector in which an event manager is active, as well as on the size of the events. The other employment conditions also vary in this respect and differ, among other things, per employer. For example, with a company car.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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