Vlogger (Vlogger)
Information on this skill...
A vlogger is a person who independently creates personal videos and uploads them to, for example, YouTube. These types of videos are also called vlogs, which is an abbreviation for video weblog. A vlog is therefore a personal video made by a vlogger. A vlog can be seen as a personal weblog, but not written, but recorded on video and released by a vlogger. There are now many different types of vloggers active on the internet, which in some cases can also be very popular with their followers. Especially the youth makes a lot of use of vlogs to share their daily activities or interests with the outside world. A vlog is a quick way to independently share videos with the outside world without the intervention of other parties. The goal of vloggers is generally to build a large network of followers, making the vlogs and also the vlogger more and more popular. Popular vloggers can generally make quite a lot of money through advertising revenue and sponsorship. The term vlogger should also be seen as quite general, because anyone who creates video blogs can be seen as a vlogger. An important feature as a vlogger is that a good vlogger will regularly upload new videos so that the vlogger will get more and more followers. In order to get a lot of followers as a vlogger, it is important to make interesting and also good vlogs. The profession of vlogger should not be underestimated, because vloggers generally spend a lot of time making good vlogs. In addition, most vloggers spend a lot of time editing the vlogs before the vlogs are uploaded. In other words, vlogging should be seen more broadly than just filming videos. Consider, for example, the time that vloggers spend responding to the various social media channels.
It is not the case that all vloggers can be classified as YouTube-er, because vloggers can also use other media platforms. In addition, it is true that other types of videos can also be posted and watched on YouTube. If a vlogger has a lot of followers, one also speaks of an influencer. An influencer is a person who has certain authority such as a vlogger who has many followers. Becoming an influencer is not easy, because an influencer will have to have many followers to be considered an influencer. It is also generally the influencers who can make a lot of money with their vlogs. A vlogger who can be classified as an influencer will in many cases also have to deal with online marketers and YouTube marketers. Other authorities can of course also be seen as an influencer, such as the counterparts of vloggers, namely bloggers. A blogger is a writer who does not make videos, but writes blogs. The profession vlogger has no fixed description, so everyone can vlog in a different way. Most vloggers focus on a certain target group that best suits the personal interest of the vlogger. As a vlogger, it is important that you can work with video editing programs. In addition, creativity played an important role in making vlogs. Think, for example, of filming in unique and special locations.
WHY VLOGGERS VLOG
For many people, vlogging is the ideal way to quickly share their interest with the outside world. For many young people, vlogging is the new way to create a diary or weblog that can be seen by everyone. Many vloggers know each other via social media and share their vlogs en masse, so that many people are reached in a quick way. There are now quite a lot of well-known vloggers who have many followers and are even approached by companies to advertise certain brands and / or products. In some cases, the well-known vloggers even receive guidance from professional companies active within the media sector, to record their videos in a professional manner. Advertising within vlogs is now under the magnifying glass, because some vloggers do not report that they secretly advertise certain products and / or services. Advertising as a vlogger is not prohibited, but nowadays it has more and more the attention of regulators. Most well-known vloggers nowadays have to deal with influencer marketing.
WHAT VLOGGING ABOUT
Vlogging is not bound by rules and everyone is free to do it. Some popular topics are for example make-up, fashion, hairstyling, clothing, lifestyle and music. But of course there are also plenty of other topics to be found such as the daily life of someone that real vlogging is about. To get a lot of followers, it is important to regularly upload new videos and your vlogs must of course be found fun and interesting. With good vlogs, many views are certainly possible, but this is certainly not for everyone. Not all vloggers break through to become well-known vloggers, because making good vlogs requires a lot of creativity and perseverance. In addition, it is very important to reach the right target group.
Reaching the right target group is difficult nowadays, because there are already many vloggers. As described earlier, vloggers can vlog on all conceivable topics. It is true that vlogs should originally be seen as a personal diary on video. In other words, vloggers can vlog on various topics. Vlogging or blogging about new tech topics is of course also possible.
WHAT DOES A VLOGGER DO:
- Coming up with new ideas for vlogs
- Editing videos
- Possibly working together with companies
- Recording (daily) vlogs
- Responding to comments via social media
- Uploading the vlogs
WHAT DOES A VLOGGER DO:
TRAINING TO BECOME A VLOGGER
There are no recognized training opportunities for the profession of vlogger. A vlogger also does not have to have an education, because anyone can vlog. However, as a vlogger it can be important to follow a short course, so that you learn how to make recordings with a camera in the best way. Making beautiful recordings is important as a vlogger, because otherwise viewers will quickly drop out in many cases. Most vloggers learn vlogging by getting tips or by following other vloggers. If someone wishes to vlog professionally, following a media training may be advisable. Learning to vlog is, as described earlier, in most cases a matter of trying and gaining experience. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an independent entrepreneur.
COMPANIES WHERE A VLOGGER CAN BE EMPLOYED
In general, a vlogger will not work for companies. A well-known vlogger with many followers should in most cases be seen as an entrepreneur. The well-known vloggers can work on assignment companies that use the vloggers as marketing. In general, most vloggers are only active as a hobby. Relatively speaking, there are not many vloggers who break through to become well-known vloggers. This does not alter the fact that unknown vloggers can also earn income from their vlogs through advertising revenue.
COMPETENCES VLOGGER
The most important competence as a vlogger is perseverance, because breaking through as an international vlogger is not very easy. It's not like all vloggers quickly become popular and make money with their vlogs. In addition to perseverance, it is important to upload fun and informative videos that are appreciated by a wide audience. Two important words as a vlogger are inspiration and motivation, because inspiration and motivation will largely determine how successful you become as a vlogger. Other important competencies as a vlogger are communication and networking. Breaking through as a vlogger has everything to do with becoming more and more famous. Becoming better known as a vlogger is only possible through visibility. Generally important words as vlogger are decisiveness, sense of responsibility, passion, energy, flexibility, planning and organizing.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A VLOGGER
The labour market perspective as a vlogger does not apply, because the profession vlogger does not occur in paid employment. Most vloggers have nothing to do with labor market perspective, because vloggers are active as a hobby. However, it is true that within the business community more and more people use vlogs to inform their target group. In that case, vlogging should be seen as an addition to an ordinary profession. The career opportunities as a vlogger must be seen in breaking through, so that you can be classified as an influencer. Breaking through as a vlogger is, as described earlier, not easy. Most vloggers don't have many followers. Professional vloggers can in some cases be considered filmmakers. Starting your own podcast is also fairly popular.
TERMS OF EMPLOYMENT AND SALARY VLOGGER
A vlogger generally has nothing to do with employment conditions and salary, because most professional vloggers work as entrepreneurs. In addition, there are many vloggers, who do not earn any income at all as a vlogger. The professional vloggers, who have a lot of followers, can generally earn a lot of money from their vlogs, because marketing analysts understand well that well-known vloggers can reach a large target group. In that respect, as a vlogger it can be important that you have a commercial attitude. Being able to negotiate in a good way is also important in that case. Furthermore, it is not possible to appoint a salary as a vlogger, because the activities are too specific for that.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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