Web analyst (Webanalist)
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A web analyst is a data analyst or KPI specialist who specializes in analyzing internet traffic, by means of tracking visitor statistics and visitor behavior. A web analyst will use this data to then be able to process it into usable reports and analyses. Tracking visitor statistics and visitor behavior is generally very important for companies, because companies can use this data to achieve more conversion. In other words, a web analyst will try to determine which points for improvement need to be implemented, so that visitors to a website come back more often and proceed to actions within the website. The profession of web analyst has similarities with the profession of data analyst, but is not entirely the same, because the profession of data analyst is more extensive. A web analyst will generally only analyze visitor statistics and visitor behavior. A data analyst can be used to analyze all conceivable data. In general, a web analyst is a kind of mathematician, who can also be seen as a statistician. This does not always have to be the case, because the profession of web analyst must be seen very broadly. In fact, everyone can be seen as a web analyst, because it is important for all webmasters and other ICT employees to analyze visitor behavior. It is conceivable that a web analyst is also responsible for making technical adjustments after analyzing data. The substantive work of a web analyst can differ per web analyst, because a web analyst can also work full-time as a web analyst. In that case, a web analyst will only be responsible for analyzing internet traffic and creating actionable reports.
A web analyst can therefore be regarded as a webmaster, data analyst or as a KPI specialist, who in this case is responsible for measuring and analyzing internet traffic. As described earlier, analyzing visitor statistics and visitor behavior is generally very important for companies. Think, for example, of webshops that want to increase their conversion. Increasing conversion is generally only possible if a web analyst analyzes all data and will process it into usable reports. Loose data usually has no value, because loose data cannot be understood by people. Only when a web analyst has processed all the loose data in usable reports has the date become valuable. A web analyst can generally only analyze data in a good way if there is a lot of data. This data may show, for example, that visitors often drop out after certain actions on the website. In that case, the advice may be to formulate certain actions differently, so that visitors no longer drop out so quickly. Other activities of a web analyst can be analyzing advertising campaigns or analyzing visitors, who come in through social media channels. Analyzing visitor statistics and visitor behavior can take a few days to months, depending on the type of website and the number of visitors to a website.
ANALYZE VISITOR STATISTICS AND VISITOR BEHAVIOR
After analyzing visitor statistics and visitor behavior, a web analyst will draw up a report, in which all findings are included. This report is important for various ICT specialists, such as SEO specialists, programmers, web designers, software architects and project managers. All these different ICT employees can use the report to further improve the website, which may increase the conversion of the website. Even after implementing possible changes, it is important that the web analyst continues to analyze the website in order to be able to analyze the results. As described earlier, it is conceivable that a web analyst is also responsible for other activities than just analyzing visitor statistics and visitor behavior.
VARIOUS ACTIVITIES OF A WEB ANALYST ARE:
- Advising other ICT specialists
- Analyzing online visitor and customer behavior
- Analyzing advertising campaigns
- Participating in meetings and scrum teams
- Monitoring and analyzing adjustments
- Processing individual data in usable reports
WHAT DOES A WEB ANALYST DO:
WEB ANALYST TRAINING
There are no recognized web analyst training opportunities. In general, the profession of web analyst should be seen as a profession at at least hbo level. Which training a web analyst has received can therefore differ per web analyst, because there is no specific training to become a web analyst. For example, a web analyst may have the HBO-HBO-ICT programme, but it is quite conceivable that the web analyst has a different education and/or study. In some cases, a web analyst can also be regarded as a mathematician or as a statistician. It is therefore not possible to name a specific training, because a web analyst works in different ways and levels. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an independent entrepreneur.
COMPANIES WHERE A WEB ANALYST CAN WORK
A web analyst can work for a variety of companies, organizations and governments that are involved in online activities. Think, for example, of marketing companies, retail, insurers and banks. Actually, a web analyst can work anywhere. It is also conceivable that a web analyst can be seen as a website builder. It is generally important for all website owners to analyze visitors. The profession of web analyst can therefore occur in practice in various ways. A web analyst can also work as a consultant or as an entrepreneur.
COMPETENCES WEB ANALYST
As a web analyst, it is important that you have good mathematical insight and analytical skills. In addition, communication can be regarded as an important competence, because a web analyst has a lot to do with other ICT specialists and executives, such as marketing analysts and content managers. As a web analyst you do not have to be a programmer, but it is important that the web analyst has a thorough ICT knowledge. Persuasion can also be regarded as an important competence, because a good web analyst must be able to substantiate the findings. Generally important words are passion, figures, independence, performance, monitoring, insight, sense of responsibility and innovation.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A WEB ANALYST
The job market perspective as a web analyst is generally fairly good if you have the right education and / or study. It is true that not all organizations use a web analyst. It's generally only the larger organizations that employ full-time working web analysts. Within smaller organizations, the work of a web analyst generally belongs to other ICT specialists. The career opportunities of a web analyst should be seen in gaining more responsibilities. Think, for example, of working as a scrum master or of the function of unit manager. The career opportunities as a web analyst can differ per web analyst and the type of employer, because the profession of web analyst occurs in different ways in practice.
TERMS OF EMPLOYMENT AND SALARY WEB ANALYST
There are no examples of the terms of employment as a web analyst, because a web analyst works within all conceivable industries. In general, a web analyst will earn a salary between 3000 and 5000 gross per month, depending on education, age and further responsibilities.
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