Content manager (Content manager)
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A content manager leads the marketing department or other department, which is responsible for creating and posting content. As a content manager, you generally lead one or more editors or copywriters. The most important activities of a content manager are managing the various employees, checking the content and managing the websites or printed media in terms of corporate identity. Any videos and photos that are used with the content are also the responsibility of the content manager. A content manager therefore provides guidance and direction to one or more web editors or other employees. An important part of the work of a content manager is editing texts as needed and supervising. Supervision mainly relates to the corporate identity (design) of internet articles and printed media. For example, it may be that a certain website or printed media is aimed at young people and that the content and design used must be in line with this target group. In short, we can best describe the work of a content manager as managing and monitoring information. The profession of content manager should also be seen as fairly general, because a content manager can be active for different types of companies and organizations, in which content is important. Content is not only important in marketing. Nowadays, a content manager will in many cases have to deal with the internet. This does not alter the fact that there may also be printed content. As described earlier, content does not only relate to written content. Photos and videos can also be classified as content.
The content manager can be found at more and more companies, because the internet and the internet page of an organization are becoming increasingly important for companies. The content manager is therefore responsible for the content of the website and everything else that has to do with content. For example, the content manager is usually also responsible for reports on external websites such as the well-known social media websites. Despite the fact that the content manager is responsible for content of a certain website, it is usually not involved in the technical operation of a website, because there are other specialists for this. This can of course differ per organization. It is true that a content manager can suggest new ideas that can be developed by website builders. In most cases, as a content manager, you will have to deal with different employees. Think, for example, of copywriters, copywriters, editors and other types of editorial staff. In addition, it is conceivable that as a content manager you have an image editor. Image editors are generally only employed by the larger media companies.
WORK CONTENT MANAGER
The work of a content manager is very similar to the work of an editor-in-chief, with the main difference that the content manager is responsible for the online part. Another name for a content manager is also called web editor. The work of a content manager is focused on the internet and has to do with the content and corporate identity of an organization. In addition, the content manager is responsible for keeping information up to date and using the right banners, photos and videos. When a certain website uses forums, it is also the responsibility of the content manager that they are used in a normal way. This means that hurtful or irrelevant comments will be removed. When it concerns a commercial website, the content manager can also be responsible for placing advertising campaigns. Think, for example, of content marketing. A content manager usually also has a lot to do with email marketing.
CONTENT MANAGEMENT
Within online marketing, content management has an important role. Good content management can greatly increase the interaction and involvement of the target group. In addition, content management can help build more online authority. Content managers are often active in analyzing a website and following new developments. For content managers, it is also important that the message of the company comes across well on all channels and that the content side fits the target group. Technical knowledge is also important, as is staying informed. A content manager must also have a creative mind.
WHAT DOES A CONTENT MANAGER DO:
TRAINING TO BECOME A CONTENT MANAGER
There is no specific training to become a content manager through ordinary schools. A content manager is usually an editor or copywriter who has received a journalistic education. A suitable education for the profession of content manager is therefore the Hbo-study Journalism. Because a content manager will usually also have to have a commercial institution, the Hbo programme Commercial Economics is also possible. Which education a content manager has received exactly can differ per content manager, but in general this will be at least at hbo level. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an entrepreneur.
COMPANIES WHERE A CONTENT MANAGER CAN WORK
A content manager can work for various types of companies, institutions and governments that deal with content. Think, for example, of manufacturers who make manuals for producers, of marketing agencies and of newspaper publishers. In addition, a content manager can work within a web editor. In many cases, a content manager will also have to deal with online content, but this does not always have to be the case. In fact, a content manager can work anywhere nowadays, because content is important for many organizations. Consider, for example, large small businesses and travel agencies, which can be highly dependent on good content.
COMPETENCIES CONTENT MANAGER
The competencies as a content manager can differ per organization, because the purpose of a website can differ per organization. For example, it is conceivable that one organization only wants to share information with people and that another organization has more commercial motives. However, in general, we can say that a content manager must be creative and have management skills. In addition, a content manager must be well-versed textually. Other important words as a content manager are collaboration, networking, insight, communication, precision, planning and organizing. A content manager usually does not have to be able to program himself, but this is of course included.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A CONTENT MANAGER
The labour market perspective as a content manager is generally reasonable. There are more and more companies that use content managers, but the content manager position is also fairly popular and it is usually internal employees who grow into the position of content manager. The career opportunities as a content manager depend on your own competencies and level of education and can differ per organization. For example, a good content manager can grow to a different or larger organization, in which you will manage more people. In addition, starting your own business can be seen as growing within your career. A possible follow-up position could be the position of editor-in-chief.
TERMS OF EMPLOYMENT AND SALARY CONTENT MANAGER
For the profession of content manager there are no examples of specific employment conditions, because you can work for different types of companies and governments in different industries. When you work as an independent entrepreneur, you determine your own employment conditions. A content manager with a completed hbo education will usually earn a salary in paid employment between 2500 and 4000 euros gross per month, depending on age, education and further responsibilities. A content manager who works as an independent entrepreneur can usually earn more, provided that he knows how to win enough assignments. In that case, the salary content manager can increase considerably.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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