Media trainer (Mediatrainer)
Information on this skill...
A media trainer is a communication expert, who is responsible for training people who deal with the press. As a media trainer you are therefore responsible for training people in a professional way with regard to their form of communication to the outside world. A media trainer generally has to deal with people who do not yet have media experience. Think, for example, of a new spokesperson for a certain organization or of a newly appointed minister. Dealing with the media and press in the right way is not easy, so it is advisable to follow a course. Most companies and governments use media trainers when it comes to an important function, because coming across to the media and the press in the right way is very important. A media trainer trains people not only on how to appear physical, but also in oral communication. A media trainer therefore has a lot of knowledge of the media industry and communication in general. A media trainer is also specialized in applying the right interview techniques and in formulating messages in a clear way. This knowledge will be transferred by a media trainer, so that pitfalls and/or media errors are prevented. The importance of the profession of media trainer should not be underestimated, because communicating with the media in the right way is sometimes quite difficult in practice. A media trainer can train people in different ways. Think, for example, of performing a role play and interviewing students by means of a camera. Continuing to question and challenge students is also common as a media trainer, with the intention of making students more resilient. Other activities may include working on the body language or mimicry of students.
For new public figures, it is therefore important to gain good media experience to avoid possible pitfalls. Professionals within the media sector, such as journalists and reporters, use certain conversation techniques, which in some cases can lead inexperienced people into pitfalls, which can be detrimental. A media trainer is specialized in learning techniques to prevent these types of pitfalls. A media trainer can therefore also teach people interview techniques. During various courses, the media trainer gives advice and training to the person, in order to appear better during public appearances. The media trainer not only gives advice on communication, but also on attitude and perhaps clothing advice to appear more powerful in the media. A media trainer can also help set up a smart campaign to bring someone to the attention of the public in a good way. In which ways exactly someone needs to be refined usually depends on the person and his position. In some positions, such as in politics, giving wrong answers is actually not possible and can be an important part of a training. But also answering without painful quiet moments is something that can be worked on.
Coming across well to someone in the media is very important nowadays, because often difficult and critical questions can be asked by journalists. Answering decisively and not getting into trouble is then important. Sometimes someone has to be strong in their shoes to not even answer if that is not possible. Journalists are actually trained the other way around, in order to elicit answers and thus bring news. The profession of media trainer is becoming increasingly common, because organizations recognize the importance of strong and good communication. It is not only the top figures within the business community and the government who use a media trainer. Think, for example, of press officers who also appear a lot in the media. When it comes to important people such as ministers, a media trainer can also be seen as a spin doctor.
WHAT EXACTLY IS A MEDIA TRAINING
A media training generally involves performing a role-playing game. During the role play, a media trainer can use a reconstructed studio, in which the media trainer and the student in question conduct an interview in front of the camera. At the end of the interview, the media trainer and the student look back at the interview to go through all the strengths and weaknesses. Media courses are an effective way to teach students how to interact with the media. Interviews can sometimes be difficult for people, because being interviewed can lead to unexpected situations. Journalists can use different interview techniques to elicit certain answers. Think, for example, of the interviewer repeating given answers in questioning form in order to try to get even more information. Presenters of television programs and radio programs also specialize in asking razor-sharp questions, which can possibly cause problems.
WHAT DOES A MEDIA TRAINER DO:
TRAINING TO BECOME A MEDIA TRAINER
There are no specific training opportunities for the profession of media trainer. However, there are some courses for the profession of media trainer. In addition, the Hbo programme communication is also suitable for follow. During the training or course media trainer, extensive attention is paid to your verbal and non-verbal communication and communication techniques. There will also be a lot of attention for the so-called journalistic pitfalls, such as the 'what if' questions. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an independent media trainer.
COMPANIES WHERE A MEDIA TRAINER CAN WORK
In most cases, a media trainer will have to be regarded as an entrepreneur. The profession of media trainer does not actually occur in paid employment. Most media trainers are highly experienced communication experts, who help other people through coaching. The profession of media trainer does not have to be a full-time position. As a media trainer, you generally have to deal with different professionals, such as directors, representatives of the people, aldermen, artists and other types of influencers.
COMPETENCES MEDIA TRAINER
As a media trainer, it is first and foremost very important that you have gained sufficient experience yourself and that you know what any pitfalls can be for your students. In addition, you must be able to motivate students so that you can coach them in a good way in their conversation techniques and attitude. As a media trainer, it is important that you have good communication skills. Because in many cases you work as an independent entrepreneur, you must also be commercial and be able to network. Generally important words are training, guiding, planning, flexibility, inspiration, energy, stress resistance, analytical and expression skills.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A MEDIA TRAINER
There is a growing demand from the business community, and also from the government, for good media trainers. That is why there are more and more media courses to be found. It is still true that a media trainer will not get plenty of work quickly, because the demand will still be too small for that, but not if you are very well regarded. In general, a media trainer will also perform other activities as a coach or communication advisor. The career opportunities as a media trainer must be seen in becoming known so that more or larger assignments can be obtained. Think of being able to train influential people who regularly appear on television or other media. In that case, a media trainer may also be able to act as a spin doctor.
TERMS OF EMPLOYMENT AND SALARY MEDIA TRAINER
There are no employment conditions for this profession, because we assume that you will work as an independent entrepreneur and will therefore determine your employment conditions yourself. It is also not known for this profession exactly what you will earn, because that depends entirely on the number of assignments and type of assignments. In addition, you can give one-on-one media training or classroom training. As described earlier, most media trainers will combine their work with other services.
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Lesen Sie diese Informationen auf Medientrainer auf Deutsch.
Lea esta información sobre Capacitador de medios en español.
Lees deze informatie over Mediatrainer in het Nederlands.
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