SEO specialist (SEO specialist)
Information on this skill...
An SEO specialist specializes in making content articles findable or making websites findable. SEO means Search Engine Optimisation, in Dutch one often speaks of search engine optimization. SEO is actually something that every website builder and webmaster should know. In short, SEO means that a website is search engine friendly, and can be found by search engines. It is the SEO specialists who have specialized in this. Applying Search Engine Optimisation in the right way, so that it is ultimately really effective, may sound easy, but it usually isn't. Especially being found with the popular search terms can be a real challenge for an SEO specialist. When we talk about Search Engine Optimisation, not only the technical side of becoming findable on the internet plays a role, but also the structure structure of content. The seo specialist profession can involve different types of ICT specialists, such as a programmer or a copywriter. Those who have one website also want to get visitors to their website. Whether the website depicts a hobby, or belongs to a company, the goal is to get visitors. Especially for companies, it is very important to be at the top of the search results. Namely, the more visitors, the more chance of business, the higher the turnover. Potential customers nowadays almost all search for companies on the internet first. That's why it's so important to be findable online. Those who want to be found on the internet with their company will have to maintain their website well in order to be found permanently. The profession of SEO specialist should, as described earlier, be seen as fairly general, because an SEO specialist can also be specialized in other ICT activities.
In most cases, an SEO specialist will have to be regarded as an online marketer or as a webmaster. Building a website is something that most ICT specialists can do, but with building a website, a website is not yet ready. The goal is to attract visitors to a website and thus bring a company to the attention, and perhaps even to realize sales through the website. A beautiful website alone is actually nothing without visitors. Generating visitors to a website does not happen automatically. An SEO specialist knows what needs to be done to attract visitors. First of all, it is important to determine the purpose of the website and, on the basis of this, to determine what needs to be done. It is that someone specifically wants to be found on one or two keywords, or that the website owner wants to be found through photos. Unique beautiful photos also help to get visitors. An SEO specialist is not a magician, who can attract hundreds of visitors through organic ways within a few days. Search engines usually need a few weeks before new results are included in their search engines, this depends on the website, because large websites will more often get visits from search engines to index.
Websites that never renew will also be indexed less often by the search engines. Also, getting at the top of the searches with common words is actually not doable for small websites. If a contractor wants to build a website, he or she will notice that the word contractor is used a lot and the contractor does not just come out on top with his website. What an SEO specialist could advise in this case is, for example, to focus on the keywords "Contractor Lutjebroek". By combining two words, the chance is already a lot greater that the website will be found.
WRITING SEO TEXTS
Anyone who wants to write articles for a website must remember a number of rules. Copying texts or pieces of texts makes no sense. Search engines punish this, because they already know the text from another website. An article must be at least a hundred words long to be found interesting by the search engines. By applying longer texts, a search engine can index the text in a good way. Do not write articles that have been written in one piece. Create individual texts and give the texts a clear heading, so that the texts can be properly indexed. By creating individual texts, a search engine can index certain texts three times on different keywords. With a long text, there is a good chance that it will only be found in one way. The headers are best expressed in bold and the real important headers can be placed with larger letters.
It is also advisable to place relevant links in the text. Do not overdo this and stick to about three links in a text of a hundred words. Also check regularly if the links still work. It may be that the owner of the outgoing link has changed something or that the website no longer exists. If you have a website with many pages, it is also good to link internally, so that visitors stay longer on your website. Another option is to look for relevant websites that can be linked to, which will increase the SEO value. A specialized SEO copywriter can also be seen as a copywriter. A copywriter is a copywriter who specializes in writing advertising articles.
COSTS SEO SPECIALIST
To start with, it is important to see an SEO specialist when hiring as an investment. There are companies that offer SEO optimization when building a website. Others have specialized in optimization and do nothing else. There are many myths going around from people who claim to generate hundreds of visitors a day. You better ignore these specialists because that is almost impossible. Of course, hundreds of unique visitors per day are possible, but then we are often talking about the larger websites that are professionally managed by a team of specialists. Most SEO specialists will first look at a website and then come up with a plan of action, which can then be seen as a quote. The costs will be clearly stated, as well as what exactly the client can expect. Of course, the costs are very dependent on the wishes of the client, such as optimizing only certain keywords or that the SEO specialist has to write entire texts for a website. Managing a website is a lot of work and actually needs to be done daily to attract visitors permanently.
IS SEARCH ENGINE OPTIMIZATION IMPORTANT
Whether search engine optimization is important for someone is of course personal, but for most websites it is certainly important. Of course you can also pay to be found, but the costs for this are high. Optimizing a website is a lot of work even for a specialist, and is never actually finished. There are about 200 points that determine how a website or page within a website is valued, which together determine the findability of a website. The search engines never disclose exactly how they work, but there are enough important points to be found to be able to build a good website. In addition to creating a technically good website with relevant information, it is also important to get links from other websites. But also the presence on other well-known websites, such as the social media websites is important. The search engines find it very important to see what other people think of certain articles or news facts.
ATTRACT MORE VISITORS YOURSELF
In order to independently get more visitors to your website, it is important to actively deal with your website. Regularly renewing or expanding relevant information is actually the most important factor that will determine whether more visitors come to your website. Placing unique photos on your website can also attract many visitors to a website. Getting visitors to a website never happens automatically, and usually takes a lot of time.
CONDUCT KEYWORD RESEARCH
Search engine optimization is directly related to conducting a keyword research. Getting higher in the organic search results is usually only possible by working very specifically. Depending on the desired positions, it can also be important to achieve the goal in other ways. A good SEO expert can be helpful with this. An SEO expert knows everything about search engine optimization and how to achieve the desired position.
The SEO expert first starts by looking at the competition. He then tries to find keywords with a lower competition that still have a high search volume. The seo expert will then try to put these keywords in the right places on the website. By doing this, it is possible to increase the chances and become successful. Technical aspects and on-page ranking factors can also be an important part of visibility. An SEO specialist must therefore have the necessary knowledge and be aware of the latest developments. Within online marketing, staying up-to-date is very important. Incidentally, online marketing is broader than just applying search engine optimization. For example, online marketing also relates to conversion optimization.
WHAT DOES AN SEO SPECIALIST DO:
TRAINING TO BECOME AN SEO SPECIALIST
There are no national training opportunities for the profession of SEO specialist. However, there are courses throughout the country for people who want to specialize in SEO. In general, an SEO specialist should be seen as an all-round ICT employee, who can have access to different types of training. Think, for example, of a programmer, website builder or a copywriter, who in most cases can all be classified as SEO specialists. These different craftsmen can have different training courses. SEO, as described earlier, is not only about building a well-optimized website, because texts and images are also an important part of the SEO value. It is therefore not possible to name a specific training, because the work of an SEO specialist must be seen more broadly than one specific training. A good SEO specialist is therefore specialized in multiple fields, which will determine the final findability of websites and web articles. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an independent entrepreneur.
COMPANIES WHERE AN SEO SPECIALIST CAN WORK
In general, most SEO specialists work as entrepreneurs. An SEO specialist can therefore in many cases be seen as an internet entrepreneur, who may also be able to offer other services. In most cases, the profession of SEO specialist should be seen as complementary to other professions, however, in some cases an SEO specialist can also be considered a full-time SEO specialist. Full-time working SEO specialists include web analysts, copywriters, or other types of online marketers. In some cases, an SEO specialist can also be considered a consultant. There are quite a lot of companies that use consultants, because making websites findable involves specialist work. As described earlier, not all SEO specialists work full-time as SEO specialists, because most SEO specialists should be seen as all-round ICT employees. It is therefore quite conceivable that an SEO specialist can also be seen as a programmer.
COMPETENCES SEO SPECIALIST
The most important competence of an SEO specialist is that an SEO specialist can be seen as an all-round ICT employee, because making websites findable is not only about optimizing websites. As described earlier, the profession of SEO specialist should be seen much broader than just being able to program. As an SEO specialist, it is important that you are constantly monitoring how a certain page or website is found in the search results, and how you can improve this. Being able to analyze in a good way is therefore important as an SEO specialist. Because an SEO specialist generally has to deal with different clients, communication can be regarded as an important competence. In addition, it is important that an SEO specialist has creativity, because making websites findable is a matter of trying. Generally important words are inspiration, motivation, knowledge, flexibility, perseverance, analytical and independence. If you work as an SEO specialist as an entrepreneur, it is also important that you have a commercial attitude. In that case, being able to network can also be regarded as an important competence.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS AN SEO SPECIALIST
The job market perspective for an SEO specialist does not really apply, because many SEO specialists work as entrepreneurs and not in paid employment. As a good SEO specialist, obtaining paid employment will generally not be very difficult, because most companies are eager for good ICT employees. As described earlier, working as an SEO specialist should in most cases be seen as an addition to another profession. The career opportunities of an SEO specialist can be seen in building a good name, which will increase the number of assignments. Because the work of an SEO specialist is important for many companies, a good SEO specialist can also work full-time as an SEO specialist. The profession of SEO specialist is a profession in which results count. In other words, an SEO specialist will have to be able to prove himself by providing catchy statistics.
TERMS OF EMPLOYMENT AND SALARY SEO SPECIALIST
There are no specific employment conditions for this profession, because it is not very common and in general most SEO specialists work as an independent entrepreneur and will therefore determine their own employment conditions. An SEO specialist who is employed will usually earn between 2000 and 3500 euros gross per month, depending on age and responsibilities. But as previously reported, most SEO specialists will work as an independent entrepreneur and also perform other activities, such as building websites for clients. An independently working programmer or SEO specialist can usually earn a lot more than in paid employment, provided that enough assignments can be obtained. Winning enough assignments is not always easy, because the competition within the IT world is fierce. With SEO, there is generally enough to earn, because it is usually a longer process that will not be ready within one month.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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