Webmaster (Webmaster)
Information on this skill...
A webmaster is the administrator and/or the owner of a particular website. Anyone who manages a website in any way can be seen as a webmaster. A webmaster does not have to be the owner of a website to be considered a webmaster. The most important task of a webmaster is to maintain the website(s) and to give substance to websites. The profession of webmaster can vary enormously in terms of difficulty, because a webmaster does not have to be a programmer in all cases. There are also sufficient websites that can be used without specific ICT knowledge as a webmaster. If a webmaster will independently build a website from scratch, it is very important that a webmaster has the right knowledge. The term webmaster should also be seen as fairly general, because a webmaster can also outsource work, depending on the type of website and activities. Think, for example, of copywriters who provide the website with the right content on behalf of the webmaster. Another example can be SEO specialists who specialize in making articles findable for the webmaster. In short, we can best describe the work of a webmaster as keeping websites up-to-date, which relates to technical aspects and to substantive aspects. Working as a webmaster has become much easier in recent years, because physically building a website is often no longer necessary. However, it can still be important to adapt a website for specific tasks. SEO knowledge also remains important because starting a website does not have much to do with the final findability of a website.
It is therefore not the case that a webmaster does not have to be a programmer in all cases, because a webmaster can also use content management systems so that the webmaster does not have to program himself. If a webmaster is responsible for programming a website, he or she must have sufficient ICT knowledge. Depending on the type of website and the technical difficulty of a website, a webmaster can also be considered a software architect and a software engineer. Because it will be important for a webmaster that the website is actually found by visitors, a webmaster can in many cases also be regarded as an SEO specialist. SEO again stands for Search Engine Optimisation and relates to optimizing texts so that they are better indexed by the various search engines. An important part of this is regularly posting unique content and actively working on link building. Link building can also be done by guest blogging on other websites. This will eventually increase the domain authority of the website.
MANAGING A WEBSITE
The running of a website is tailor-made for every webmaster, because there are many different types of website that do not all require a lot of management work. How much work it is exactly as a webmaster to manage a website depends on the type of website. For example, managing a webshop as a webmaster is different from managing a static website as a webmaster. When it comes to real professional websites, managing a website can be a day job again. Think, for example, of web editors who post new content every day because they have many visitors. Visitors generally only come back to certain websites often if they know that new content is constantly being posted.
ACTIVITIES AS WEBMASTER
The work of a webmaster is also highly dependent on the type of webmaster, because a webmaster can choose to do everything himself, but can also choose to outsource certain activities. In addition, it is not the case that a webmaster has to be good at everything. For example, writing texts is very different from building and maintaining a website. It is the professional copywriters and /or copywriters who are specialized in writing texts. Managing websites can also relate to other employees, such as a moderator. A moderator should be seen as a kind of supervisor.
Maintaining and improving websites is generally a lot of work, because websites are never actually finished. There is always something to improve or change that will make a website more user-friendly. A webmaster can therefore be very busy in the background without the visitors seeing or knowing this. Within ICT, there are now many different professions that all have to do with building, maintaining and giving substance to websites. For which activities a webmaster will be responsible can therefore differ per webmaster. Most webmasters also use email marketing to approach potential visitors and/or buyers.
WHAT DOES A WEBMASTER DO:
WEBMASTER TRAINING
There are various suitable courses when it comes to the profession of webmaster, such as the MBO course Application Developer and the HBO course ICT. A completely different education that has common ground with ICT, computer science or business is of course also perfectly conceivable. A more commercial education is also certainly recommended for the webmaster. The profession of webmaster should be seen as fairly general, because anyone can become a webmaster. It is not necessary for a webmaster to follow a specific training to become a webmaster in order to work as a webmaster. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an independent webmaster.
COMPANIES WHERE A WEBMASTER CAN WORK
A webmaster can work in all conceivable industries for various companies. Think, for example, of newsrooms, of small and medium-sized businesses, of restaurant owners and franchisees. In addition, a webmaster can work as an entrepreneur and as an internet entrepreneur. A webmaster does not have to work for companies, because anyone can manage a website as a webmaster.
COMPETENCES WEBMASTER
The competencies of a webmaster cannot simply be indicated, because a webmaster can relate to anyone who manages a website. For example, managing a professional website involves different competencies than managing a hobby website. In general, we can say that it is important that a webmaster has ICT knowledge. Marketing is also important for many webmasters, because they try to sell certain products and / or services. Generally important words are passion, knowledge, further training, perseverance, innovation, flexibility, structure and result orientation.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A WEBMASTER
The labour market perspective as a webmaster depends entirely on the type of webmaster, because a real webmaster will have to have a lot of ICT knowledge. A well-trained and experienced ICT specialist generally has no difficulty finding work. The career opportunities as a webmaster can be seen in gaining more responsibilities or starting your own website as an entrepreneur. Further career opportunities depend on the person, the competencies and the level of education as a webmaster.
TERMS OF EMPLOYMENT AND SALARY WEBMASTER
There are no examples of specific employment conditions and salary as a webmaster, because a webmaster can work in all conceivable industries. Also, the profession of webmaster can differ from Mbo level to university level, making it impossible to give a salary indication for the profession webmaster. In addition, a webmaster does not have to be active in business because anyone can start and manage a website.
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