Email marketer (E-mail marketeer)
Information on this skill...
An email marketer has the responsibility of maximizing the revenue from email campaigns. Setting up an e-mail campaign is therefore part of the tasks as well as sending the e-mails to customers. Making a schedule is an important part of the work. This also applies to the preparation of the e-mail messages, as well as the coordination of the campaign and the sending. In addition to the executive task, an e-mail marketer is also responsible for measuring the campaigns. The results of the measurement then form the basis for making an analysis. Based on this, a report follows with the results and the analysis, but also with points for improvement. An email marketer typically has the necessary experience across the breadth of email campaigns. In addition, the e-mail channel can be used in various ways within the customer journey. For example, it's possible that an email marketer sets up a campaign to notify existing customers of new products. Or to point out that a promotion is taking place with an attractive discount. It is also possible to write to new customers who, for example, have left an e-mail address or have subscribed to a newsletter. It is one of the tasks of an email marketer to take into account the needs of the target group. In the context of carrying out the profession, data play an important role. The focus on data is an important part of the function, but so is multichannel deployment. Of course, it is also important that the e-mails look visually attractive and increase the textual for the conversion.
An e-mail marketer can therefore be regarded as an online marketer who is specifically responsible for e-mail marketing. It often concerns large organizations that employ an e-mail marketer. Think of webshop owners who take care of a complete customer journey and use e-mail campaigns. Small and medium-sized businesses also reach the target group with campaigns via e-mail, just like insurers and bankers. Incidentally, an email marketer can also be responsible for setting up and coordinating informative campaigns. For example, to point out a change in conditions to the target group or to provide important information in another form. In line with this, the e-mails can also be used conversion-oriented. Every message via e-mail that arrives also contributes to increasing brand awareness and engagement. For example, a hotelier who sets up an e-mail campaign to inform customers about the opening of a new hotel within the hotel chain and to attach a promotion to it. Or to a travel advisor who has included new destinations and links the informative character to an action. Since data is important to perform the function of email marketer, there is a link to the profession of data analyst. For example, research is also needed and in that respect a link can be made with the position of market researcher.
POPULARITY EMAIL MARKETING
When applying e-mail marketing in the right way, it can be a very valuable marketing tool. Consider, for example, optimizing the setting up of a sales funnel. In terms of brand awareness and involvement of the target group, there are also advantages to be attached to it. Typically, webmasters analyze all data when a newsletter or promotional email has been sent. It depends on the type of company whether a newsletter or e-mail with information is sent daily, weekly or monthly. In the context of affiliate marketing, e-mail marketing is also extremely popular to focus on increasing conversion. An affiliate marketer can combine the work with the function of e-mail marketer. It is important in email marketing to monitor the sending reputation.
TASKS AS AN EMAIL MARKETER:
- Email Campagnes concerns
- Set up campaigns
- Newsletter design
- Writing texts
- Send emails
- Measuring results
- Analyzing data
- Create reporting
- Make improvements
- Cooperate
WHAT DOES AN EMAIL MARKETER DO:
TRAINING TO BECOME AN EMAIL MARKETER
One of the courses that forms a good basis for working as an e-mail marketer is the hbo-study marketing management. In addition to knowledge of marketing, it can also be important to be at the highest on the technical side. Think of knowledge of certain scripting language as well as experience with HTML. Obviously, an email marketer does not need to have specific training. Anyone with sufficient ICT knowledge can call themselves an e-mail marketer.
COMPANIES WHERE AN EMAIL MARKETER CAN BE EMPLOYED
Typically, an email marketer works at a large company or large organizations. For example, most internet entrepreneurs have focused on online marketing and the function of email marketer can play a major role in this. Travel companies and hotel chains are also online focused and use e-mail marketing. This also applies to all kinds of other branches, ranging from the residential sector to supermarkets. It is also possible to work as a freelance email marketer and be hired by companies as an entrepreneur. Incidentally, an email marketer often works with content marketers just like with database marketers and general online marketers. These are all functions that play an important role within the customer journey.
COMPETENCES EMAIL MARKETER
A good email marketer typically has a combination of analytical skills, graphic insight, and textual skills. It is important to be knowledgeable in word and writing, but also to have analytical skills. Analyzing data is an important part of the work. Furthermore, knowledge is needed of the laws and regulations regarding e-mail marketing as well as of the code of conduct that has been drawn up for this purpose. Since it is an independent position, it is important to be able to work independently. However, you also work together with other marketers and the social aspect plays an important role in this. Furthermore, it is important to be able to plan, organize and execute well.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS AN EMAIL MARKETER
Email marketing is an important part of many companies' marketing strategy. This does not seem to change in the short term and makes the labour market perspective favourable. It is possible to grow from the position of e-mail marketer to, for example, the position of sales manager. In that case, you will be responsible for all commercial activities that take place within a company or organization.
TERMS OF EMPLOYMENT AND SALARY EMAIL MARKETER
The salary of an email marketer varies and depends, among other things, on the education, experience and severity of the position. Usually the salary is between 2,500 and 4,500 euros gross per month. The secondary employment conditions also differ and differ per employer. Think, for example, of a thirteenth month, but also of a performance bonus that makes the standard income higher on an annual basis. Additional insurance for staff is also secondary employment conditions, just like a company car or bicycle.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
Lesen Sie diese Informationen auf E-Mail Vermarkter auf Deutsch.
Lea esta información sobre Comercializador de correo electronico en español.
Lees deze informatie over E-mail marketeer in het Nederlands.
Mijnzzp.nl