Influencer (Influencer)
Information on this skill...
An influencer is an influential person, who is seen by other people as an authority within his or her field. Think, for example, of well-known models, artists or vloggers, who are seen by their followers as an authority. Influencers have in common that they have many followers and are therefore seen as an authority. If an influencer shares certain information via one or more social media channels, this information should reach many people and spark discussions among the followers. In other words, it must be the case that followers listen to the influencer in question, because he is seen as an authority by the followers. Because influencers reach their target group in a fast way, influencers are attractive to companies that try to promote certain products or services. The fact that influencers are so attractive to marketers and companies is because most influencers appeal to a very specific target group as an influencer. Most influencers are therefore regularly used for influencer marketing. Influencer marketing is specifically aimed at marketing via social media, in which influencers are used to address and influence the right target group. In most cases, influencer marketing involves promoting promoted products or services through blogs or videos. The term influencer should also be seen as fairly general, because the term influencer can refer to different people, who can perform different professions and / or activities. In all cases, a person must have a lot of followers to be classified as an influencer. The term trendsetter also usually applies to influencers. It's not like all influencers are engaged in influencer marketing. It is generally only the really big influencers, who are asked for influencer marketing.
An influencer is therefore a person who has certain authority. Authority does not only apply to people who set rules, but also to people who are seen by other people as trustworthy, without the influencer in question having specific power. Consider, for example, a model that is seen by followers as reliable because the model in question shares useful and fun information with the followers. With the rise of online platforms, such as YouTube, anyone can now become an influencer if the YouTube channel in question has a lot of followers. Getting a lot of followers, so that you eventually become an influencer is not easy and will take a lot of effort. Not everyone can just become an influencer, because getting a lot of followers does not happen automatically. As described earlier, the term influencer must be seen as a fairly general, because everyone can be considered an influencer. Think, for example, of people who vlog and / or blog about lifestyle, flowers, cakes, cars or about special holidays. Most people end up becoming influencers because they have a great passion for certain topics. In addition, an influencer must be able to be classified as a trendsetter, in order to build up many followers.
HOW TO BECOME AN INFLUENCER
Becoming an influencer is only possible if you are seen as an authority by other people. In most cases, this will mean that an influencer will have to build a large network of followers. Think, for example, of vloggers and bloggers who appeal to a large target group of regular followers. If many followers follow a person, there may be an influencer. When someone exactly is seen as an influencer by other people is not easy to indicate, because this can differ per influencer. In addition, there may be different types of influencers. For example, blogging or vlogging about makeup is very different from blogging or vlogging about space as a professor. In most cases, a professor will be seen as an influencer because he has a lot of scientific knowledge. It is therefore not the case that all influencers must have many followers in order to be classified as an influencer. An influencer can also be someone who is seen as an authority in other ways. A minister can therefore also be seen as an influencer, because he has authority.
BENEFITS OF BECOMING AN INFLUENCER
The biggest advantage of becoming an influencer is that influencers are very attractive to advertisers, such as online marketers and YouTube marketers. The best influencers who have a lot of followers can therefore earn a lot of money by advertising certain companies. In addition, influencers are regularly asked to speak as guest speakers at events, as influencers can attract a large audience during events. Also, getting free products from companies is an advantage as an influencer. In many cases, influencers are sponsored by companies.
WHAT DOES AN INFLUENCER DO:
INFLUENCER TRAINING
There are no training courses for influencers. An influencer is a person who has authority because the influencer has unique knowledge, power or has many followers through various social media channels. Anyone can try to become an influencer, but becoming a real influencer is generally not very easy. Furthermore, it is not possible to name a specific training as an influencer, because influencer can relate to different types of people. However, accounting can be important as an independent influencer.
COMPANIES WHERE AN INFLUENCER CAN WORK
An influencer can work for various types of companies in all conceivable industries. In addition, an influencer can work as an entrepreneur. Most influencers who are active online do not work for companies, because they are self-employed within their own company. This can differ per influencer, because an influencer can also be involved with companies.
COMPETENCIES INFLUENCER
The most important competence of an influencer is being able to network, because without networking it is not possible to become an influencer. In addition, communication should be seen as an important competence. Planning and structure must also be regarded as important competences. Structure mainly relates to regularly having a regular online presence, so that followers know where they stand. In addition, an influencer must have a commercial attitude. Another important competence is a sense of responsibility, because good influencers only promote products and/or services that they themselves support. Generally important words are performance, motivation, independence, perseverance, inspiration, energy, passion, knowledge, self-reliance, organization and knowledge.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS AN INFLUENCER
Labour market perspective as an influencer does not apply, because becoming an influencer has nothing to do with labour market perspective. Becoming an influencer is only possible by building authority as an influencer. The career opportunities as an influencer should be seen in the further expansion of your network, so that you will get even more followers. In practice, becoming an influencer is not easy. A person must have a lot of prestige and authority before the term influencer can apply. Well-known influencers often work together with an influence broker.
TERMS OF EMPLOYMENT AND SALARY INFLUENCER
Terms of employment and salary do not apply to an influencer, because in most cases an influencer is not working for companies. What exactly an influencer will earn is also entirely dependent on the type of influencer. The profession of influencer is not specific enough for a salary indication.
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