Market researcher (Marktonderzoeker)
Information on this skill...
A market researcher specializes in conducting market research and market studies. In short, the work of a market researcher comes down to collecting all relevant information regarding possible (new) products or services that may be important for companies. Many companies use market researchers, because it is important for a company to understand exactly what is needed. The profession of market researcher therefore occurs in various types of companies in different industries. For example, a market researcher can be used to test the customer-friendliness of a company or to investigate a certain new service or product. All collected data will be carefully analyzed by the market researcher and consulted with the management of the company. Market research not only relates to possible new trends and new products or services, but also relates to conducting satisfaction surveys or image surveys. What exactly a market researcher will investigate depends on the type of company where the market researcher will work. In many cases, market research has to do with commercial activities, but that does not always have to be the case. In a general sense, a market researcher may be responsible for various surveys, such as industry surveys, customer surveys, customer satisfaction surveys, competition surveys, financing research or for conducting an environmental analysis. The work of a market researcher therefore goes beyond just carrying out market studies with regard to new services or products. As a market researcher, you are also responsible for creating graphs, tables and reports to create actionable marketing plans.
A market researcher is therefore responsible for conducting market research and market studies. An important addition to the market researcher profession is that a market researcher is not responsible for conducting marketing research, because this concerns other activities. A market researcher can obtain data in various ways, such as sending newsletters with a short survey or using people to ask for their opinion in an audience. There are many ways to obtain information. For example, customers are regularly asked for their postcode at cash registers, so that the market researcher can properly map out where the customers actually come from. If it turns out that a certain region generates fewer customers, it may be advisable for the marketing analyst to make more advertising in that specific region. These types of analyses only become clear after a thorough investigation. Conducting market research is very important, because companies are always looking for innovation to become more successful. As described earlier, as a market researcher it is important to use sufficient data to be able to achieve a thorough market research.
DIFFERENCE BETWEEN MARKET RESEARCH AND MARKETING RESEARCH
As described earlier, a market researcher is broadly responsible for conducting market research and market studies and not responsible for conducting marketing research. Conducting marketing research is part of the work of a marketing analyst. It is the marketing analyst who is responsible for marketing products and/or services in the best way. The substantive work of a market researcher should be seen much more broadly, such as conducting customer satisfaction surveys and financial surveys. The mapping of potential competitors is also part of the work of a market researcher.
CONDUCTING MARKET RESEARCH
The preparation of market research is only possible after consultation with the client, because a market researcher must first know what exactly needs to be investigated. A market researcher will therefore first consult with the client what exactly needs to be investigated, and for what purpose this should be done, and discuss the costs and possible benefits with his client. The time frame of the research and the possible first results will also be discussed. Depending on the type of assignment, it may be necessary for the market researcher to first delve into the matter. Once the market researcher has processed all the data, he will draw up a clear report with possible improvements and further recommendations. Marketing analytics are important for businesses because good marketing analytics give companies the opportunity to grow in a healthy way. For example, a market researcher can investigate who the competitors are and what they are doing, or not. Mapping the right customer group and the needs of customers also plays an important role in market research.
WHO DOES ALL MARKET RESEARCH
All larger companies conduct market research, as it is very important to know what new possible trends are. A market research can also be carried out to test the image of companies or to find out the needs of people. Marketing agencies also use market research to find out exactly what is needed. When companies do marketing, it is important to know how this can best be done. A market researcher may also be responsible for optimizing email marketing.
What does a market researcher do:
TRAINING TO BECOME A MARKET RESEARCHER
Those who want to work as a market researcher can, for example, follow the Hbo programme Commercial Economics or the Hbo programme Marketing Management. Both courses will take about four years to complete. For more information, we also refer to the professions of marketer, advertising designer and trend watcher, which have common ground with the profession of market researcher. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an entrepreneur.
COMPANIES WHERE A MARKET RESEARCHER MAY BE EMPLOYED
A market researcher generally works for an advertising agency or works for specialized research agencies. In addition, a market researcher can work for larger companies such as a manufacturer. It is also conceivable that a market researcher works as an entrepreneur. The profession of market researcher actually occurs in all branches in different ways.
COMPETENCES MARKET RESEARCHER
One of the most important competencies of a market researcher is your financial awareness. In addition, it is important that you have good analytical skills, so that you know how to separate the side issues from the main issues. But also daring to be critical and expressing this is important within this profession. Because as a market researcher you have to deal with different employees and managers, you must have good communication skills. Numerical insight and understanding statistics is also important as a market researcher. Generally important words are insight, planning, flexibility, research, vigilance, organization and stress resistance.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A MARKET RESEARCHER
The labour market perspective for market researchers is good. There are many different companies that use market researchers and advertising agencies to put their services or products well or better in the market. However, it is important that as a market researcher you have at least a bachelor's degree. The career opportunities of a market researcher should be seen in obtaining larger and more important assignments, or starting your own research agency. A managerial position is also possible, depending on the type of employer. Consider, for example, the position of team leader or the position of department manager.
TERMS OF EMPLOYMENT AND SALARY MARKET RESEARCHER
There are no specific employment conditions for the market researcher profession, because you can work for different types of companies in different industries. A college-educated market researcher will typically earn a salary between 3500 and 4500 gross per month, depending on age, years of service and responsibilities. It is conceivable that a market researcher with proven services can earn a higher salary, because he will usually also have more responsibilities.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
Lesen Sie diese Informationen auf Marktforscher auf Deutsch.
Lea esta información sobre Investigador de mercado en español.
Lees deze informatie over Marktonderzoeker in het Nederlands.
Mijnzzp.nl