Marketing account manager (Accountmanager (marketing))
Information on this skill...
A marketing account manager is responsible for various activities related to marketing. In short, marketing is best described as all activities that have to do with promoting the sale of products and services. Today, an account manager marketing will in most cases have to deal with online marketing, but this does not always have to be the case. As a marketing account manager, you are generally responsible for giving advice to clients who are looking for online marketing. These can be existing or new customers. In general, a marketing account manager will manage a number of regular customers for the organization he or she works for. As a marketing account manager, it is your responsibility to help customers with their questions or wishes in the field of marketing. Think, for example, of questions about certain marketing campaigns or questions about how companies can increase their turnover by using marketing. As a marketing account manager, you will also have to deal with ICT marketing a lot nowadays. An account manager marketing can therefore be expected to have the necessary ICT knowledge with regard to ICT marketing. Another name for account manager can also be customer manager or relationship manager. But this can differ per organization, because an account manager does not always have to deal with relationship management or customer management of existing customers. The work of an account manager is very important within marketing companies, because it is the account managers who ensure that customers get what they want.
As a marketing account manager you work within the marketing and advertising industry and you will have to have the right attitude. Creativity, perseverance and a commercial institution should certainly not be missing as an account manager marketing. In addition, it is very important for a marketing account manager to stay up to date with all new trends, because the marketing and advertising industry never stands still. In order to be able to inform customers in a good way about marketing trends and marketing opportunities, it is important that the marketing account manager himself is well aware of all the possibilities. Because there are many possibilities to advertise, there are now also many different specialists working within marketing. The classic professions of marketer and copywriter still exist, but now also have many variations. Consider, for example, the professions of affiliate marketer, YouTube marketer, online marketer and the profession of AdSense specialist, who use advertising banners as a marketing tool. All these different marketing specialists can be used by a marketing account manager to meet the customers' needs.
WORKING IN THE ADVERTISING WORLD
Working in the advertising world as an account manager marketing is fun but can sometimes also be hard, because an account manager marketing can be judged on his or her performance. As a marketing account manager, you are a commercial employee who must meet the needs of the customer. Just like in other industries, the term measuring is knowing also applies within marketing. For example, a web analyst or data analyst can easily measure the results of a particular campaign. If the results are disappointing, it is up to the account manager marketing to intervene and perhaps choose a different approach.
WORKING AS A MARKETING ACCOUNT MANAGER
As a marketing account manager you are an advertising specialist and you will have to be able to convince existing and new customers of the added value that the organization has to offer. In many cases, this can also mean that the account manager marketing will first carry out a market research, after which a targeted campaign will be devised by the account manager marketing. In some cases, inexperienced employees are also referred to as junior account managers. This usually concerns employees who have just started their career.
ACCOUNT MANAGER MARKETING:
TRAINING TO BECOME AN ACCOUNT MANAGER (MARKETING)
There are sufficient training opportunities for the profession of account manager in the marketing sector, such as an MBO training junior account manager at level four. This four-year MBO course is a great start to be able to work as an account manager. However, a study at HBO level usually still has to be followed, because only an MBO education will not be sufficient in many cases. There are therefore various follow-up courses that can be chosen, such as the Hbo programme senior account management, hbo-programme small business and retail management and the hbo-programme commercial economics. In general, a bachelor's degree programme will take another four years and you will regularly do an internship during the programme. Accounting is also important as an entrepreneur.
COMPANIES WHERE AN ACCOUNT MANAGER (MARKETING) CAN BE EMPLOYED
A marketing account manager generally works for a marketing agency or works in a marketing department of a company. The larger companies may also have their own marketing department, but most companies outsource their marketing to marketing agencies. In addition, it may be that an account manager marketing works as an entrepreneur.
COMPETENCIES ACCOUNT MANAGER (MARKETING)
As an account manager, it is important that you are customer-friendly, because you will usually have to deal with customers a lot. This is therefore an important part of your profession. Your communication skills should be in good order as an account manager. In addition, it is important that you have good commercial skills, because you are responsible for this as an account manager. As an account manager, you play an important role between your employer and the customer. But also being able to network will play an important role within your profession, to gather new customers. Most account managers are active at all kinds of network meetings to speak to potential new or existing customers. Generally important words are motivating, inspiring, negotiating and perseverance.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS AN ACCOUNT MANAGER (MARKETING)
Obtaining work as an account manager is usually not very difficult, provided you have received the right training. It is true that it is useful if you have affinity with the service or product that you represent as an account manager. But in general, it should be possible to find a job as an account manager fairly quickly. The career opportunities as an account manager should be seen in obtaining larger responsibilities within the organization, such as being able to guide larger customers or another managerial position within the organization.
TERMS OF EMPLOYMENT AND SALARY ACCOUNT MANAGER (MARKETING)
As an account manager, there are no specific terms of employment to indicate, because as an account manager you can work in different types of sectors with their own collective agreements. An account manager with a bachelor's degree will usually earn a salary between 2000 and 3600 euros gross per month, depending on age, responsibilities and years of service. However, the salary can vary considerably in terms of employer and level at which you work. It is not uncommon for an account manager to receive bonuses when set objectives are achieved within the department or company.
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