Social media administrator (Social media beheerder)
Information on this skill...
A social media administrator is a communications officer who is responsible for the social media activities of an organization. A social media administrator can work for companies, organizations and institutions, but can also work as an independent entrepreneur. The most important task of a social media manager is to manage the various social media channels and all activities that take place within the social media. The profession of social media administrator is indispensable nowadays and is increasingly common in various types of organizations. Because organizations today use social media channels in many different ways, it is important that there are one or more administrators who manage the social media activities. Think of regularly posting content and responding to comments in a timely and correct manner. From a marketing point of view, it is also useful for companies to use social media. Another name for administrator can also be moderator. Originally, social media management did not relate to companies, because there was no professional editorial staff within social media. Nowadays, almost all social media channels of organizations are managed by professional editors, such as a web editor. The profession of social media administrator must be seen as fairly general, because almost everyone can be considered a social media administrator. Professional social media administrators often work internally for companies or work as entrepreneurs. In that case, a social media administrator will usually manage various social media channels for different clients. There are quite a lot of companies nowadays that outsource their social media activities to special marketing agencies. In that case, a social media administrator may also be responsible for marketing work.
The profession of social media administrator should therefore be seen as fairly general, because everyone uses social media in different ways. Social media does not only relate to companies or organizations, because individuals can also be very busy with social media. In all cases, a social media administrator is responsible for supervising social media. As a social media administrator, you represent a certain organization online. Being findable online for organizations on various platforms is nowadays in most cases self-evident and can no longer be ignored. It is the social media administrators who act as moderators and content specialists for these various social media accounts. Especially answering questions as a social media administrator is very important, because this also has everything to do with communication. A social media administrator can therefore also be seen as a kind of communication advisor.
SOCIAL MEDIA AND COMPANIES
Social media is an extra way for companies to bring themselves to the attention of the public and potential customers. The goal for companies is then to build brand awareness or the goal is to sell products and / or services. Most companies nowadays have a website, which will get more visitors by actively working with social media, which can also increase the turnover. Because being active on social media is in many cases lucrative for companies, companies are paying more and more attention to social media. Companies that have a marketing department or a communication department can carry out these activities independently, or you can choose to engage a marketing agency that takes over this work. In that case, for example, there will be an online marketer who comes up with a suitable campaign that meets the wishes of the company. Setting up a good social media strategy can be a real challenge. Social media advertising can also fall under public relations within companies.
SOCIAL MEDIA MONITORING
As a social media administrator, you are generally not only concerned with managing your own accounts. Another important part of the work as a social media manager is social media monitoring. Social media monitoring again relates to keeping an eye on all social media messages that pass by with regard to the organization. Because nowadays there are many different platforms on which people can respond, a social media administrator will also monitor these platforms. If people are talking about the organization, a social media administrator can respond to this or incorporate these comments into future messages from the organization.
BENEFITS OF SOCIAL MEDIA
Social media has several advantages for companies. Think, for example, of being able to provide information in a fast way, the low threshold of social media, increasing brand awareness, being able to generate extra visitors on your own website, getting loyal followers and lower marketing costs. In order to optimally use the benefits of social media as an organization, it is very important to deal with the various social media accounts in a professional manner. Measuring the results achieved is also important to understand which type of messages generate the most conversion. This type of work can also be the responsibility of a data analyst or web analyst. Video marketing is also common within social media nowadays.
SOCIAL MEDIA MARKETING
Online marketing today also relates to social media marketing. A good social media manager will regularly try new things, and also use social video marketing, for example. Social video marketing is a new way of marketing, which can be used to promote products and services. Social media nowadays goes beyond just using Facebook or Instagram. Facebook is still very important within social media. For a social media marketer, targeted advertising and keeping people interested is very important. Online marketing is broader than just social media marketing. In addition, it is important to keep a social media channel and all campaigns up-to-date. It often happens that social media campaigns are not well maintained. Hiring a social media specialist can also be a good option for small businesses. Especially with regard to actively working on the interaction and involvement, this can be valuable.
WHAT DOES A SOCIAL MEDIA ADMINISTRATOR DO:
TRAINING TO BECOME A SOCIAL MEDIA ADMINISTRATOR
Those who want to work as a social media administrator or manager can follow various training opportunities, such as a four-year bachelor's degree in communication. During this training you will be extensively introduced to internet marketing, communication and marketing. In many cases, the Hbo programme in communication can also be followed in English. In addition, there are enough external training institutes that offer shortened courses or training in the field of social media. Nowadays, a course can also be followed online. In that case, we are talking most about an e-learning course. Accounting is also important as an entrepreneur.
COMPANIES WHERE A SOCIAL MEDIA ADMINISTRATOR CAN WORK
A social media administrator can work for various types of companies, organizations and governments that have to do with social media. In most cases, a social media administrator within organizations will work in the communication department. But it is also possible that you work as a social media administrator as an entrepreneur, and manage the social media for customers from your own company or on location. In that case, the name virtual assistant may also apply. If companies use social media, a social media management can also be regarded as a webcare employee or as an editorial employee.
COMPETENCES SOCIAL MEDIA MANAGER
The most important competence of a social media administrator is communication, because social media is all about communication. In addition, it is very important that a social media administrator has knowledge of all the different social media platforms on which users can post content. Another important competence as a social media administrator is creativity, because in most cases you will also be responsible for regularly posting new content. This may include, for example, devising and developing fun videos that can be placed on various platforms. As a social media administrator, you are also responsible for checking the content of comments as a moderator. Because social media largely revolves around followers, networking can also be regarded as an important competence. Social media channels that have a lot of followers are generally classified as influencers and have a large reach. Generally important words as a social media administrator are motivation, inspiration, insight, vigilance, planning, checking, alertness and performance.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A SOCIAL MEDIA MANAGER
Despite the fact that many companies, institutions and governments are actively involved in social media, there are few external vacancies available for the position of social media administrator. Most companies make internal employees of the communication department available for their activities on the well-known social media websites. However, it is advisable to first follow a social media course, as described earlier. There are no real career opportunities for a social media administrator available. However, as an independent entrepreneur you can of course start your own business, which can also be seen as growing. However, it will be difficult to achieve sufficient income from the management of social media alone.
TERMS OF EMPLOYMENT AND SALARY SOCIAL MEDIA ADMINISTRATOR
There are no specific employment conditions for this profession, because you can work for different companies, institutions or governments. But in general, you will work in the communication department and have completed at least a bachelor's degree. A communication consultant with a completed education at hbo level will usually earn a salary between 2000 and 3500 euros gross per month, depending on age, education and responsibilities. As an independent entrepreneur, there is no example to give.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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