Merchandiser (Merchandiser)

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‎A merchandiser is a commercial employee, who in particular performs a sales support task for the retailer. This sales support task includes virtually all activities that focus on the place of sale and make the product more visible or tangible. Merchandise is a concept that focuses on boosting product sales. In short, the profession of merchandiser comes down to taking care of the stimulation of sales of products and services. How exactly this is done and what the specific tasks and responsibilities of a merchandiser are, can differ per company where the merchandiser works. It is mainly the large companies or services that use merchandise. For example, it may be that a company has produced a new product that is extremely suitable for selling at festivals. Another example is that a company wants to offer a new service and that this is made known in bus shelters or matrix signs. Good merchandise is important to many companies because it contributes to the degree of sales of goods or services. For example, a merchandiser may be responsible for product presentation in stores, at trade shows, at festivals and exhibitions. Making digital presentation material, making price tags and advertising texts, hanging promotional material at various locations or ensuring the correct lighting of products can also be part of the tasks of a merchandiser. A merchandiser is therefore specialized in presenting products and services in a professional manner so that this attracts the attention of the customer, and the customer ultimately proceeds to the purchase of a product or service. Of course, a merchandiser can also be responsible for other activities.

As a merchandiser, you can work in different ways and locations. The work that a merchandiser performs usually relates to the ‎‎retail sector‎‎, but merchandisers can also work within other branches. Merchandisers are also regularly employed within trade fairs. As a merchandiser, it is important that you also have for detail. Good is no longer good enough when it comes to the way products and services are ‎‎presented‎‎. The consumer has become ‎‎more critical‎‎ with regard to the way in which he or she is approached in, for example, a ‎‎store‎‎. As a merchandiser, it is important that you are creative. A certain color, ‎‎smell‎‎ or image are things that stay with the consumer and that cause a consumer to make a purchase. As a merchandiser, it is important that you have good ‎‎marketing strategies‎‎. It is precisely that one bright color or image that can make the difference why the consumer buys that one product, or that one service or not. In addition, it is important that you have commercial skills. In many cases, as a merchandiser, you will contribute to the promotion of products and services. As a merchandiser you will in many cases work within the marketing sector and you can be deployed at different locations. For example, you can think of ‎‎festivals‎‎, shops and fairs.‎

‎WORKING AS A MERCHANDISER‎

‎Almost most merchandisers work for a marketing agency. They will always have to deal with different marketing activities. For example, you can think of designing t-shirts, scarves etc. for festivals. But also making and selling ‎‎business gifts‎‎ can be part of the tasks of a merchandiser. When a merchandiser is responsible for the promotion of products or services, the name ‎‎promotional employee may‎‎ also apply. And when a merchandiser is responsible for setting up stands at trade fairs, or setting up store shelves or shop windows, the name ‎‎window dresser‎‎ may apply. The substantive activities of a merchandiser can differ substantively per sector in which the merchandiser works. In all cases, the work is carried out to increase the brand awareness of a product or service, and the purchase.‎

‎WHAT DOES A MERCHANDISER DO:‎

  • ‎Designing or selling promotional materials for a product or service‎
  • ‎Boosting sales of a product or service‎
  • ‎Designing or selling promotional gifts‎
  • ‎Enthusing consumers‎
  • ‎Increasing brand awareness‎

‎WHAT DOES A MERCHANDISER DO:‎

‎TRAINING TO BECOME A MERCHANDISER‎

‎There is no specific training to become a merchandiser. If you want to work as a merchandiser, it is best to follow the vocational training Etaleur, Eventstylist or the ‎‎Hbo-study Marketing Management‎‎. The Window Dresser programme can be followed at both MBO level and HBO level. During the training to become a window dresser, attention is paid to the following subjects and skills: window and event styling, context determination, ‎‎design‎‎, material knowledge, ‎‎copywriting‎‎, media choice and advertising strategy. The profession of merchandiser has many similarities with the professions ‎‎of advertising designer‎‎ and window dresser. In addition to these courses, there are also numerous courses at external ‎‎training institutes‎‎ that can be important in working as a merchandiser. Accounting is ‎‎also‎‎ important as an independently working merchandiser.‎

‎COMPANIES WHERE A MERCHANDISER CAN BE EMPLOYED‎

‎A merchandiser may work at a design agency, ‎‎advertising agency‎‎, ‎‎event agency‎‎, a large ‎‎retail chain‎‎, and nonprofits. Relatively speaking, there are quite a lot of merchandisers working as independent ‎‎entrepreneurs‎‎. It is possible that a merchandiser performs work for different companies, or for example works on a project basis. It is therefore possible that an independently working merchandiser also performs other activities in addition to these activities.‎

‎COMPETENCES MERCHANDISER‎

‎The most important competence of a merchandiser is creativity. Because in most cases you will work together with different disciplines, it is important that you have good ‎‎communication‎‎. If you work as an independent entrepreneur, ‎‎networking‎‎ and a ‎‎commercial‎‎ institution can also be regarded as important competencies. General other important skills of a merchandiser are ‎‎inspiration‎‎, organizing, presenting, energy, ‎‎planning‎‎, flexibility and ‎‎trends‎‎.‎

‎LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A MERCHANDISER‎

‎The labour market perspective of a merchandiser is generally reasonable. It is not relevant for every company to employ a merchandiser. Most companies perform multiple disciplines and not just merchandise. As described earlier, a merchandiser can work for both profit and non-profit organizations. The career opportunities of a merchandiser should be seen in gaining more ‎‎responsibility‎‎, or obtaining a more managerial position. The career opportunities depend on the employer, your own competencies and the level of education.‎

‎TERMS OF EMPLOYMENT AND SALARY MERCHANDISER

‎It is not possible to give specific examples of the employment conditions, because as a merchandiser you can work within different branches that use different collective agreements. A merchandiser at hbo level will usually ‎‎earn‎‎ a salary between 2000 and 3000 euros gross per month depending on age, education and further responsibilities.‎

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