Ad seller (Advertentieverkoper)
Information on this skill...
An ad seller is a commercial employee who is responsible for selling ad space to companies, institutions, and other organizations. Depending on the type of advertising space, an ad salesperson can operate in a variety of ways, such as online or by visiting potential customers. Despite the fact that most companies nowadays focus on online advertising in many cases, it is conceivable that an advertising seller also sells advertising space for certain leaflets or trade magazines. Most newspapers or weeklies reserve space for advertisements, which of course have to be filled. By selling advertising space, publishers get extra revenue. An ad seller will therefore approach different companies with the aim of selling advertising space. How exactly an ad seller works in terms of content can differ per ad seller, because an ad seller can only focus on online advertising, for example. For online advertising it is generally not necessary to visit different companies, because online marketing work is usually carried out via e-mail and telephone. When it comes to printed matter, it is usually necessary for an advertising seller to visit the companies. This is generally because companies that advertise within newspapers or weeklies are in most cases also allowed to post an editorial piece. This can differ per organization, because in most cases this also depends on the number of advertisements and the cost of the advertisement.
It is conceivable that an ad seller may also try to sell other forms of advertising. Think, for example, of radio advertising, which is also very popular among entrepreneurs. The power of radio advertising is that radio advertising has generally achieved a great deal. In addition, radio advertising can be repeated several times a day, which is very good from a marketing point of view. Another possibility could be advertising on billboards that can be found along roads. In all cases, an ad seller can therefore be regarded as a commercial employee who tries to sell advertising space for his or her employer. Thus, an ad seller specializes in selling ad spaces. An ad is a publication intended to convince readers to perform a certain action, such as buying a product or service. In some cases, an advertising seller can also be regarded as an editorial assistant.
SELL AD SPACE
The work of an advertising seller can be seen as the profession colporteur, but an advertisement seller will not just go through all doors. An ad salesperson will generally only approach business customers to sell ad space. The profession of advertising salesman was especially interesting for companies before the rise of the internet, because they usually had no other way to advertise. Despite the rise of the internet, quite a few regional publishers still use advertising sellers. Another more modern way of selling ad space is to use a call center. Within the call center, call center agents try to call companies to get them to advertise. A major disadvantage of this way of selling is that it concerns cold acquisition and will usually not be very efficient.
MODERN ADS
Companies that want to advertise today will usually hire an online marketer who knows exactly how to advertise on the internet in the best way. Despite the fact that many companies still advertise in weeklies or other types of magazines, more and more companies are opting for online advertising. A big advantage of online advertising is that it is easily measurable in terms of reach and that relatively speaking it can be advertised in a cheap way.
WHAT DOES AN AD SELLER DO:
TRAINING TO BECOME AN AD SELLER
There are no specific training opportunities for the advertising salesman profession. There are courses that have common ground with it, such as the MBO training sales specialist at level three. The MBO training to become a sales specialist generally takes two to three years. During the training, attention is paid to the following topics: selling products and services, recruiting new customers, handling complaints and offering service. In order to be able to grow into a hbo programme, it is in most cases necessary to complete an MBO diploma at level four, which is possible with the MBO junior account manager programme. A suitable hbo education for this profession can be the Hbo-education business economics or the Hbo-education Commercial Economics. There are also external training institutes that offer a course or training in the direction of acquisition. Accounting is also important as an entrepreneur.
COMPANIES WHERE AN AD SELLER MAY BE EMPLOYED
As an advertising seller, you can of course work for various types of companies that are active in the media industry or advertising world, such as newspaper publishers, internet entrepreneurs, advertising agencies, television broadcasters and production agencies. But also think of specific entrepreneurs in a certain industry that offer advertising opportunities, such as wholesalers, retail chains and car dealers. In fact, as an advertising seller, you can work anywhere. An ad seller may also have other names such as representative or account manager.
COMPETENCIES AD SELLER
The competencies as an advertising seller can differ per employer, because the profession can also be combined with other positions. But in general, we can say that an ad seller must possess perseverance and must be able to convince. As an ad seller, it is therefore important that you are well-versed in communication, because you are usually busy all day with existing and new customers. You will also have to be commercial as an advertising seller. As described earlier, the competencies can vary considerably per employer or industry. But also in terms of education level, the required competencies can be different.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS AN AD SELLER
There is generally enough work available for the advertising market. It is true that with an MBO diploma you cannot work everywhere, because there are differences in level within the advertising world. With only an MBO diploma, you will usually try to sell advertisements as an office employee. When it comes to larger interests within the advertising world, one will usually expect at least a bachelor's degree. Think of the major interests within the advertising world, for example, sponsors of football teams or hockey teams or advertising in airplanes. The career opportunities as an ad seller should be seen in growing in your career in general, because an ad seller cannot grow. A career opportunity can then be to become an account manager or representative for a certain organization.
TERMS OF EMPLOYMENT AND SALARY OF AD SELLER
There are no specific employment conditions for this profession, because as described earlier, you work for different types of employers in different types of industries. In addition, it may be that you are a specific ad seller or also perform other functions within the organization. An advertising salesperson with an MBO education will usually earn a salary between 1700 and 2300 euros gross per month, depending on his age, education and responsibilities within the organization. As an advertising seller, it is not uncommon for certain bonuses to be earned when set revenue targets are set. An advertising salesperson or account manager with a bachelor's degree will usually earn a lot more, because he often also represents larger interests within his work.
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