Marketing analyst (Marketinganalist)
Information on this skill...
A marketing analyst is responsible for devising and optimizing marketing campaigns. In short, we can best describe the work of a marketing analyst as setting up and executing marketing actions, including monitoring ongoing marketing actions. In terms of work, a marketing analyst goes further than just marketing certain marketing actions, because a marketing analyst can also be responsible for conducting preliminary research. It is the marketing analyst who conducts research on how certain marketing actions can best be marketed, so that marketing actions run as they should. Monitoring marketing actions and possibly intervening during ongoing marketing actions is also part of the work of a marketing analyst. A marketing analyst is responsible for all activities related to selling certain services and/or products. As a marketing analyst, you will generally work with various other specialists, who also deal with research, new products and brand management. A marketing analyst is also generally responsible for all feedback to the various stakeholders. Another word for this is also called marketing control. As a marketing analyst, you will generally work for different clients to determine the best marketing strategies, in consultation with the client. As a marketing analyst, you usually use various tools and techniques that have to do with online marketing. The profession of marketing analyst should be seen as a profession at at least hbo level. A marketing analyst can be regarded as a marketer, with the important difference that the substantive work goes beyond just carrying out operational marketing.
A marketing analyst is therefore responsible for coming up with new marketing actions and analyzing existing marketing campaigns. In many cases, a marketing analyst will work closely with various professionals, such as a market researcher, product manager, art director or brand manager, all of whom are responsible for specific work related to promoting services and/or products. The profession of market researcher has similarities with the profession of marketing analyst, but the professions differ from each other in terms of content, because a market researcher is responsible for investigating possible new services and / or products. A marketing analyst is responsible for marketing new services and/or products in the best way. A marketing analyst is therefore specialized in optimizing business objectives with regard to marketing actions. As a marketing analyst, it often happens that you work for different clients to determine the best marketing strategy. A marketing analyst can therefore also have to deal with content managers, copywriters, editorial staff and web editors.
The work of a marketing analyst is very important for companies and other organizations, because it is the marketing analyst who will try to analyze in advance how certain services and / or products can best be marketed. Consider, for example, the analysis of relevant data and data, so that online advertising can be madeinan effective way. Depending on the preliminary research, the marketing analyst will determine which marketing strategy can best be applied to achieve the right results. As a marketing analyst (and for the customer) the effectiveness of marketing is very important, because marketing must be seen as customer acquisition.
DIFFERENT ACTIVITIES MARKETING ANALYST:
- Devising and analyzing marketing actions
- Monitoring marketing budgets
- Helping the marketers
- Making customer selections
- Drawing up reports
- Organizing training days
- Consulting with other specialists (managers, management)
- Improving and automating data processes
- Collecting and processing big data
- Monitoring and monitoring the delivered quality
WHAT DOES A MARKETING ANALYST DO:
TRAINING TO BECOME A MARKETING ANALYST
An appropriate training to become a marketing analyst can be the Hbo-study Marketing Management, which will generally take four years. However, the profession of marketing analyst should generally be seen more as a university-level profession. Depending on the type of company where a marketing analyst will work, the university study Marketing Analytics may also apply. A marketing analyst can be expected to have a lot of knowledge of mathematics and statistics, because this is important within the profession. Online knowledge as a marketing analyst is also very important. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an entrepreneur.
COMPANIES WHERE A MARKETING ANALYST CAN WORK
A marketing analyst can work for different types of companies. Think, for example, of large companies that have their own marketing department or of specialized marketing agencies that work for different companies. A marketing analyst can also work as an independent entrepreneur. In addition, there are quite a lot of marketing analysts who work for various clients as consultants.
COMPETENCIES MARKETING ANALYST
The most important competence of a marketing analyst is to be able to analyze statistical models, because this is very important as a marketing analyst. In that respect, mathematics can also be regarded as an important competence. Because a marketing analyst will in most cases work together with different marketersmanagers, communication can be considered an important competence. A strong analytical ability should also not be lacking as a marketing analyst. Generally important words are knowledge, commercial, insight, reporting, planning, independence, management, leadership, sense of responsibility, performance, monitoring, control, stress resistance and vigilance. Finally, it is also important to mention that a marketing analyst must have a customer-oriented attitude.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A MARKETING ANALYST
The labour market perspective as a marketing analyst is highly dependent on the education and studies received and the work experience. Becoming a marketing analyst is generally not possible just like that, because it is a responsible position. A marketing analyst must have the right knowledge to work as a marketing analyst. The career opportunities as a marketing analyst can be seen in obtaining even more responsibilities or starting your own business. For example, an experienced marketing analyst can grow into a team leader or department manager. This depends on the type of employer and your own competencies.
TERMS OF EMPLOYMENT AND SALARY MARKETING ANALYST
There are no examples of the terms of employment as a marketing analyst, because you can work for different types of companies in different industries. A marketing analyst will typically earn a salary between 4500 and 6000 euros gross per month depending on age, education and further responsibilities.
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