Spin doctor (Spindoctor)
Information on this skill...
A spin doctor is a specialized coach, educator or advisor, who is responsible for supervising an influential person such as a minister. In short, we can best describe the work of a spin doctor as ensuring that someone gets and stays in the news in a positive way. In most cases, a spin doctor will be involved in a political party. The party leader or leader of the political party in question will then receive extra support from a spin doctor. A spin doctor is usually also an experience expert himself, who knows exactly what the important points are to portray someone positively in the media. A real spin doctor knows how to influence public opinion in order to appeal to a larger target group. Even in large companies with large interests, a director can receive extra support from a spin doctor. In this case, a spin doctor may have a different name, but the work more or less matches. The profession of spin doctor can be regarded as an important profession, because it can sometimes be difficult for new influential people to position themselves in the right way in the media. It is a spin doctor who has all the necessary knowledge to avoid possible pitfalls or other types of mistakes. How exactly a spin doctor works in terms of content can differ per person, because this is otherwise personal. In most cases, the work of a spin doctor involves customization, because everyone has his or her strengths and weaknesses. A spin doctor will do everything in his power to achieve the right image. A spin doctor can also be regarded as a media trainer, with the important difference that the substantive work goes beyond just training influential people. Most spin doctors supervise influential people throughout the day on the shop floor and in the field.
The name spin doctor refers to the first part "spin". The word spin means nothing more than putting a positive spin on something. Dutch politicians also sometimes use a spin doctor. A spin doctor specializes in advising politicians, so that he or she gets and stays in the news in a positive way. This can also mean that in the case of negative reports, the spin doctor advises the politician to put a positive spin on the subject, so that the negativity will be forgotten. Imaging is an important part of the work of a spin doctor. Someone doesn't have to be perfect, because no one is perfect. It is the responsibility of the spin doctor to make someone look as perfect as possible. This can be achieved, for example, by naming the strong character points of a politician over and over again and naming the lesser character points of an opponent.
TASKS OF A SPIN DOCTOR
Another job of a spin doctor is similar to manipulating or distorting facts. This is also one of the main reasons that spin doctors are not equally loved by everyone. Distorting or manipulating facts does not suit everyone equally well because this can be regarded as deception. Deception is nothing more than deliberately misleading someone. Think of a statement like "I can't promise now that...". In other words, the politician has not promised anything and can always shout at a later time, I did not say that. In this way, some people are put on the wrong foot, because there is the impression that a commitment has been made by the politician. This can be seen as a smart way to mislead people, or a smart way to get someone in the news in a positive way.
Another form of influence is the use of journalists by spreading a lot of news, for example when a certain investigative journalist is busy bringing out negative news. By releasing many news items, it is hoped that the negative message will receive less attention. As described earlier, a spin doctor can also be regarded as a media trainer. The main difference between a media trainer and spin doctor is that a spin doctor will intensively assist influential people if necessary. For example, a spin doctor can also go on a working visit in the field to support the person in question. A media trainer generally only gives courses to students who do not have much media experience.
WHAT DOES A SPIN DOCTOR DO:
TRAINING TO BECOME A SPIN DOCTOR
There are no training courses for the profession of spin doctor. A spin doctor is usually a very experienced person, who will be asked for his unique talents. The most obvious programmes are the Bachelor's degree in Communication or the university degree in political science. Furthermore, it is not possible to name a specific degree programme, because the profession of spin doctor may involve different communication experts. Accounting is also important as an entrepreneur.
COMPANIES WHERE A SPIN DOCTOR CAN BE EMPLOYED
In general, a spin doctor will work as an entrepreneur or as a consultant. In addition, a spin doctor can work internally for a political party. Where exactly a spin doctor works also depends on the type of people who need extra guidance. Often these are influential people, who can be classified as influencers. Think, for example, of representatives of the people, ministers, mayors, state secretaries and European Commissioners. Within the business world, a chief executive officer may be able to make use of a spin doctor. The profession of spin doctor is relatively rare.
COMPETENCES SPIN DOCTOR
A good spin doctor is a media strategist who knows how to play the media. Within the profession of spin doctor, communication and imaging play an important role. In addition, a spin doctor must be a networker who knows how to connect people so that the goal is achieved. General coaching skills should also not be lacking as a spin doctor. Generally important words are planning, checking, image, collaboration, insight, analytical, inspiration, organization and stress resistance. A spin doctor may also have to deal with fixed professional competencies, depending on the type of work. Consider, for example, a spin doctor who can also be classified as a political scientist.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A SPIN DOCTOR
Within the profession of spin doctor we cannot really speak of a labour market perspective, because the profession of spin doctor cannot be seen as an ordinary profession. A spin doctor is an experiential expert who knows the right people, and will therefore be eligible for the position of spin doctor. The career opportunities as a spin doctor can be seen as being able to supervise increasingly important influential people, such as a minister.
TERMS OF EMPLOYMENT AND SALARY SPIN DOCTOR
There are no examples of the working conditions, because it is not a usual job. It is also not possible to give a salary indication for this profession.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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