Web editor (Webredacteur)
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A web editor is an editor, who usually works for online media companies. A web editor is responsible for having articles written. The work of a web editor is very similar to the work of an ordinary editor, with the important difference that a web editor specializes in online texts. In terms of content, the professions do not really differ from each other, other than that no physical newspaper or other magazine is used. Web editors are increasingly important these days, as most publishers use the Internet to provide readers with information. Most major newsrooms today use web editors. The substantive work of a web editor does not really differ from the work of the written media, with the important difference that a web editor must have the necessary ICT knowledge. In general, a web editor is responsible for editing texts and for managing the various editorial staff. Think, for example, of copywriters, graphic designers and journalists. Coming up with and developing new ideas is also part of the work of a web editor. Other important activities are keeping the websites up-to-date and, for example, monitoring the number of visitors. The profession of web editor should also be seen as fairly general, because the profession of web editor occurs in practice in different ways. For example, a web editor may also be responsible for writing articles without the involvement of other editorial staff. In all cases, a web editor is responsible for the content of websites, including the maintenance of websites. A web editor does not have to work for media companies, because other companies can also have their own web editors.
A web editor should therefore be seen as the usual editor who manages other editorial staff. One of the main differences with regard to posting articles online is that these articles must be kept up-to-date. Keeping internet articles up-to-date can again relate to the links used in articles, as they can change over time, making them stop working. In addition, in some cases, online readers also have the opportunity to respond to internet articles. In that case, it may be important that the web editor will also appoint a moderator who will check the comments before or after the posting. It is also important to check comments via social media, because not everyone will respond to articles in terms of content. A web editor can usually also be regarded as a copywriter. In some cases, a web editor is also responsible for writing internet articles. If it concerns commercial texts, the name copywriter may also apply.
WHAT DOES A WEB EDITOR DO
A web editor is responsible for the online expressions of a brand or newspaper. In many cases, a web editor will also work with other specialists such as an image editor, who in turn is responsible for the images used in articles. In addition, a web editor has to deal with an editor-in-chief, who is the manager of all the different editors. Other activities of a web editor can be optimizing web texts, so that they are better found by the various search engines. A web editor can therefore in some cases also be seen as an SEO specialist. Making articles findable is very important for a web editor. Another name for a web editor can also be content manager in some cases.
SOME OF THE TASKS OF A WEB EDITOR ARE:
- Coming up with relevant content
- Managing the content (own site, social media)
- Monitoring the corporate identity
- Optimizing texts (findability)
- Organizing and planning news items
- Consulting with other editors
- Editing texts
- Dividing the work within the editorial staff
What does a web editor do:
TRAINING TO BECOME A WEB EDITOR
There are various suitable training opportunities to become a web editor, such as the Hbo programme in journalism or the HBO programme in communication. The university study communication science can also be regarded as a suitable study. In general, the profession of web editor is accessible from MBO level four, but most large media companies require at least a bachelor's degree. At MBO level, the MBO media editor training can be regarded as a suitable programme. Obviously, it is important that someone has the right knowledge and work experience before the web editor profession will be accessible. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an entrepreneur.
COMPANIES WHERE A WEB EDITOR CAN WORK
As a web editor, you can work for various companies in the media industry, such as newspaper publishers, trade magazine publishers, local news publishers, television broadcasters and for websites focused on news. In addition, it is conceivable that a web editor works for other companies that deal with media. In general, a web editor will work for a communications company, a media company, or an advertising agency.
COMPETENCES WEB EDITOR
As a web editor, it is important that you can write flawlessly and correct articles delivered by journalists, so that no errors arise in the articles. In addition, you will have to be highly skilled in communication, because you will usually consult a lot with colleagues and external parties. Because a web editor often works under time pressure, you as a person have to be stress-resistant. As a web editor, you will also search for news facts yourself and send people out to do research, or you will get started yourself. The competencies as a web editor can differ per organization where you work, because the tasks can also differ per organization. Generally important words are editing, delegating, language skills, planning, organizing, courage, vision, trends, critical, creativity, inspiration and monitoring.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A WEB EDITOR
For a well-trained web editor it is usually not very difficult to get a job, but experience and knowledge do play a major role within this profession. In addition, there are large differences possible within the web editor profession in terms of responsibilities. For example, the job requirements of a local newspaper will be different from those of a national newspaper. The career opportunities as a web editor should be seen in gaining more responsibilities. Think, for example, of the profession of content manager.
TERMS OF EMPLOYMENT AND SALARY WEB EDITOR
There are no specific employment conditions for the profession of web editor, because you can work for different publishers within the media industry. The salary as a web editor can be very different, because the responsibilities can also be very different. In general, a web editor will earn a salary between 2500 and 4000 euros gross per month, depending on age, education and responsibilities.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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