Public relations employee (Public relations medewerker)
Information on this skill...
A public relations employee is responsible for various activities that have to do with public relations. Public relations refers to the mutual relationship between the company, organization, institution or government and the public group, which is addressed as an organization. A public relations employee therefore works in the PR and information department, which can relate to various types of companies, organizations, institutions and governments. A public relations employee can communicate internally and externally, depending on the type of message to be communicated. In short, we can best describe the work of a public relations employee as informing other people if necessary. A public relations employee will generally communicate with the outside world, because there is important news from the organization, or can communicate because the public relations department has received certain information from their target group, which concerns the organization. The most important task of a public relations employee is to inform people. Other names for a public relations employee can also be a PR advisor or PR employee. The substantive work of a public relations employee can vary from general communication, placing advertisements, promoting products and services to announcing special events that affect the organization. In a general sense, a public relations employee is responsible for keeping customers and/or the target group that concerns the organization informed. A public relations employee can use various means of communication to communicate with the outside world. Think, for example, of the press, radio, television, fairs, campaigns and conferences.
The profession of public relations employee therefore has everything to do with representing the organization for which you work to the outside world. In addition, a public relations employee is responsible for the internal communication of the organization. Maintaining relationships with other organizations is also part of the tasks of a public relations employee. As a public relations employee, for example, you write press releases, brochures and articles for staff magazines to inform people. In addition, it is conceivable that a public relations employee also represents the organization in other ways, such as during a conference where the public relations employee will be a guest speaker. Another task of a public relations employee can be to inform the management if it receives certain signals that concern the organization.
ACTIVITIES PUBLIC RELATIONS EMPLOYEE
The work of a public relations employee is very diverse and certainly involves more than just writing press releases. A good public relations employee is responsible for many different activities. Think, for example, of receiving guests, preparing press meetings, organizing conferences, setting up campaigns and communicating via the various media channels and the internet. Analyzing customer needs is also a task of a public relations employee. Other activities can be the elaboration of PR plans and the preparation of budgets.
WHY A PR DEPARTMENT
Companies, organizations, institutions and governments use a PR department to inform people. Maintaining and informing the relevant target group is simply very important. The main task of the PR department is therefore to maintain contracts with the outside world. Building new relationships is also a specific task that belongs to the PR department. Informing other people, companies, organizations, institutions and governments can be done by the PR department in many different ways. A popular tool is sending press releases to media editors in the hope that journalists will pick up the press release. Sharing information via the internet is also common nowadays.
HOW DOES A PR DEPARTMENT WORK
A PR department generally does not work randomly, because appealing to the right target group is important. News items are generally only picked up if they are sent to the right influential people. Just emailing press releases around generally makes no sense, because these press releases will be thrown away. A good public relations employee will first devise and work out a strategy before he or she will share press releases or other types of messages.
OCCUPATION PUBLIC RELATIONS EMPLOYEE:
TRAINING TO BECOME A PUBLIC RELATIONS EMPLOYEE
If you aspire to a career as a public relations employee, it is best to opt for the Hbo-study Communication or the Hbo-study Journalism. There are no specific training courses for public relations employees. The university study communication sciences and the study business communication can also be regarded as suitable studies. In all cases, communication is very important, because the profession revolves around communication. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an entrepreneur.
COMPANIES WHERE A PUBLIC RELATIONS EMPLOYEE CAN BE EMPLOYED
A public relations employee can work for various types of companies, organizations, institutions and governments. Within the government, for example, a public relations employee works for a ministry or for a certain municipality. In addition, it is conceivable that a public relations employee works as an entrepreneur within his own PR agency. There are quite a lot of organizations that outsource PR work to specialized PR agencies.
COMPETENCES PUBLIC RELATIONS EMPLOYEE
The most important competence of a public relations employee is communication, because that is what the field revolves around. Creativity can also be regarded as an important competence, because bringing news must be done in the right way to match the message. Because the profession of public relations employee in some cases also has similarities with commercial activities, a public relations employee must also have commercial skills. This is especially the case if you work as an entrepreneur. Being able to network is also an important competence of a public relations employee. Generally important words are planning, alertness, assertive, stress-resistant, flexible, social, language skills and empathy.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A PUBLIC RELATIONS EMPLOYEE
The job market perspective as a public relations employee is generally fairly good if you have the right education and work experience. Not every company or other type of organization just hires a public relations employee, because experience and knowledge are important within this profession. The career opportunities as a public relations employee can be seen in becoming the first communication advisor. Another possibility is to work as an independent PR consultant.
TERMS OF EMPLOYMENT AND SALARY PUBLIC RELATIONS EMPLOYEE
There are no specific examples of the employment conditions as a public relations employee, because you can work for various types of companies, organizations, institutions and governments with different collective agreements. A public relations employee will usually earn a salary between 2500 and 4000 euros gross per month, depending on age, education and further responsibilities.
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