Podcaster (Podcaster)
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A podcaster is a presenter who records and creates audio broadcasts through web feeds. It is a profession that has rapidly increased in popularity due to the increasing interest of the general public in podcasts. A podcaster has the ability to target a particular audience in a relatively simple way. A podcaster focuses mainly on audio when creating a podcast. Yet there are also podcasters who combine audio with video. In that case, the podcast is made with images and made available via the internet. Audio podcasts can be listened to via MP3 players, but the listeners often use a smartphone or PC. A podcaster ensures a good preparation for the audio recording. For example, by focusing on a certain theme or specific topic and inviting a professional or an expert who is part of the podcast. There are all kinds of themes and topics suitable for making a sound file. Just think of a podcast about politics or sports just like music or books. It is also possible for a podcaster to create a sound file in the form of an audio story. A podcaster can cover a different theme each episode, but it also happens that there is a series that relates to the same topic. The advantage of a podcast is that it can always be listened to. It is a sound file that can be started at any time at your own discretion. It is of course important that a podcaster covers interesting topics for the target group. In addition, it is important to take into account the time schedule, because a podcast lasts on average between thirty and sixty minutes, although much shorter sound broadcasts are also possible.
A podcaster can therefore be regarded as a presenter of a self-made audio broadcast. It is not the case that a podcaster can be regarded as a radio presenter, because a podcast can usually not be listened to on the radio. Podcasts are not specifically focused on live audio, but available on websites and external platforms where multiple podcasts can be listened to. A podcaster often focuses on a certain topic to discuss with, for example, an expert. This makes it possible to denounce a subject in detail and in depth. Think of a political topic, but also, for example, fashion as a theme just like a marketing theme. In addition to determining a topic, it is important to think about its length. It is also advisable to choose a quiet location to make sound recording. Good preparation relates not only to the subject, but also to the setting and equipment. That is why it is important that a podcaster tests the equipment before the start of the recording. Making an intro and closing or outro is part of the work. Of course, after the recording it is important to edit the podcast to the desired end result. For example, by adjusting the volume or by creating a musical transition.
START YOUR OWN PODCAST
Everyone has the opportunity to start their own podcast. It is even an ideal marketing tool for people to increase brand awareness. Moreover, specific target groups can be reached in a very targeted way. Just think of a crypto trader who discusses the crypto market in a podcast broadcast every week. In addition, it is also possible to have a guest speaker be part of the podcast or to make the sound broadcast with a co-presenter. In addition to crypto trading, politics, ICT, marketing and fashion are also popular topics, so it is possible to invite a politician, online marketer or fashion blogger. As a podcaster, it is important to stick to a specific topic in order to bind listeners to you.
POPULARITY PODCASTS
Just like blogs, vlogs and a YouTube channel, a podcast is also a popular method of reaching a large audience. Just like bloggers, vloggers and YouTubers, there are all kinds of podcasters who have made a name for themselves and who have a huge reach. In addition to the popularity of sound broadcasts, video podcasts also have a great interest. This way, people have the choice to listen alone or to also see images.
WHAT DOES A PODCASTER DO:
- Coming up with topics
- Determine length
- Select location
- Prepare podcast
- Preparing the setting
- Setting up equipment
- Equipment testing
- Invite guest speakers
- Using software
- Edit podcast
- Put podcast online
- Attract listeners
WHAT DOES A PODCASTER DO:
TRAINING TO BECOME A PODCASTER
There is no training to be a podcaster. After all, anyone can create a podcast with the right recording equipment. It is useful to have knowledge to edit the podcast. However, you do not have to have professional knowledge, such as an editor, but basic knowledge comes in handy.
COMPANIES WHERE A PODCASTER CAN BE EMPLOYED
A podcaster is often not working for a particular company. These are often people who have specific knowledge and experience. Just think, for example, of a professional athlete who makes a podcast about sports. Or an entrepreneur coach who discusses topics related to entrepreneurship. For example, there are also influencers who put a certain theme at the center of a podcast or software developers who record a sound broadcast about ICT topics.
PODCASTER COMPETENCIES
In any case, as a podcaster, it is important to have extensive knowledge about a specific topic. Perseverance is important, as is getting inspiration to make new episodes all the time. Consistency is an important competence to stick to a particular format and topic. The target group that listens to a podcast about cars will drop out the next time you suddenly talk about food. It's ideal if you have a pleasant voice to listen to and are able to have engaging conversations, where knowledge of interview techniques is also useful.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A PODCASTER
There isn't really a job market perspective, because just like with bloggers and vloggers, it's just a matter of starting as a podcaster. Those who keep it up and attract a large audience are of course successful. In the context of growth, the aim is to become known as a podcaster and to bind a large number of listeners to you.
TERMS OF EMPLOYMENT AND SALARY PODCASTER
There is no average to give of a podcaster's salary. Often it is an addition to other activities. It is possible to earn money with podcasts, for example by attracting advertisers. In that case it is important to have a large range and that takes time, energy and above all a lot of perseverance.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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