Telemarketer (Telemarketeer)
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A telemarketer is a commercial office employee who specializes in telemarketing. A telemarketer is therefore responsible for telemarketing, in other words telephone sales. As a telemarketer, you usually work for an external call center company in which in most cases many more telemarketers work. All of these different telemarketers are responsible for telephone sales services related to services or products. Promoting services and products without direct sales can also be one of the responsibilities of a telemarketer. In that case, a telemarketer may be responsible for making appointments so that a follow-up interview can take place. A telemarketer does not have to work for a call center company, because a telemarketer can also work directly for a certain organization that has its own call center. The substantive work that a telemarketer will perform can differ per organization, but they are usually aimed at the telephone sale of services and products and the promotion of goods or services. Another name for telemarketer can also be telephone salesman. Telemarketing is common in business, in different ways. Telemarketing is nowadays bound by strict rules, because just calling people is not allowed in all cases. A telemarketer is therefore bound by certain legal rules regarding the right to call people. A telemarketer can therefore also be seen as a commercial employee, who specializes in telephone sales techniques and conversation techniques.
As a telemarketer you are therefore a commercial employee and in most cases you can be regarded as a call center employee. As a telemarketer, you are usually responsible for cold acquisition. Cold acquisition refers to approaching potential new customers without the potential customers having indicated an interest in potential services and/or products. Cold acquisition is a form of marketing that should not be underestimated, because cold acquisition is not easy. As a telemarketer, it often happens that potential customers are not interested in the offer. It's not like all telemarketers are making cold acquisitions, because telemarketers can also call for a subscription renewal. Think, for example, of renewing a telephone subscription or renewing an energy contract. In most cases, telemarketers will work purposefully to approach the right target group. Think, for example, of telemarketers who are tasked with approaching entrepreneurs to sell certain services.
ADVANTAGES AND DISADVANTAGES OF TELEMARKETING
The big advantage of telemarketing compared to, for example, sending emails is that there is direct contact with a potential customer and any questions from the potential customer can be answered quickly, making a possible sale easier to conclude. The biggest disadvantage of telemarketing is that not everyone can appreciate telephone sales. In addition, it certainly happens that people feel misled when the conversation has ended or that unclear information has been provided by the telemarketer.
TELECOMMUNICATIONS ACT
Because a lot went wrong in the past in the field of telemarketing and in order to protect people, there are now strict agreements that telemarketers must adhere to, such as asking an occasional question during the intro of the conversation and possibly referring to the Do Not Call Register. People who have registered with the Do Not Call Register may not be approached by telemarketers. Some important exceptions to this are that existing customers or old customers may be called by a telemarketer. In addition, it is also possible that someone has asked for certain information themselves and the Do Not Call Register does not apply. For old customers who are approached by a telemarketer, the telemarketer must offer the Right to Object. When a person uses the Right of Opposition, it is the intention that the telemarketer will ensure that someone will no longer be called.
TELEMARKETING RULES:
- It is forbidden to leave a voicemail.
- It is forbidden to make offers to minors.
- It is forbidden to record a conversation for training purposes without informing the customer.
- It is mandatory to ask the occasional question at the beginning of the conversation.
- It is mandatory to indicate the purpose of a conversation.
- It is mandatory to indicate the length of the conversation.
- It is mandatory to offer the Do Not Call Register.
- Deception or other undesirable behavior is prohibited.
- When a call is inconvenient, the telemarketer may only call back with approval.
WHAT DOES A TELEMARKETER DO:
TRAINING TO BECOME A TELEMARKETER
There are no training opportunities for the profession of telemarketer through conventional schools. Most telemarketers are trained internally by other more experienced colleagues or, for example, an account manager. In general, no specific training is expected to be able to work as a telemarketer, but of course you must be well-versed in communication. It is also conceivable that an external course will have to be followed. For more information, see also the professions of ad seller and the profession of marketer. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an entrepreneur.
COMPANIES WHERE A TELEMARKETER CAN BE EMPLOYED
As a telemarketer you work in most cases for a telemarketing company and / or call center, but as indicated earlier you can also work directly for a certain organization. In all cases, a telemarketer can be regarded as a commercial employee who is responsible for telephone sales services.
COMPETENCES TELEMARKETER
The most important competencies as a telemarketer are the communication skills and the customer-oriented ability to work. In addition, a telemarketer must have a commercial attitude. Another important competence as a telemarketer is working according to the objective of the organization. These objectives also relate to legal rules that a call centre has to deal with, because otherwise problems may arise with potential supervisors. As a telemarketer, perseverance and networking can also be regarded as an important competence. Generally important words are listening, anticipating, analytical, independence, correctness, energy, inspiring and motivating.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A TELEMARKETER
The labour market perspective for a telemarketer is fairly good because there is plenty of work to be found. Many telemarketers are not employed full-time. However, the demand for telemarketers has been increasing in recent years. The career opportunities for a telemarketer will be highly dependent on competencies and perseverance, but a job as a manager will certainly not be impossible.
TERMS OF EMPLOYMENT AND SALARY TELEMARKETER
There are no specific employment conditions for the profession of telemarketer because this can be different per organization. A telemarketer will usually earn a salary between 1700 and 2500 euros gross per month depending on age, years of service and responsibilities. The profession is very suitable for, for example, students or others who are looking for a side income.
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