Creative director

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Creative director (Creative director)

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A creative director is a person who has a managerial position within a company or department in the field of artistic and creative work within the organization. A creative director translates the wishes of customers in a creative way, such as setting up an advertising campaign. In addition, a creative director can also be seen as the point of contact for the client. It is part of the work to set out the creative lines after translating the wishes. It can also be part of the tasks to then take responsibility for the implementation and elaboration. However, these activities depend on the exact interpretation and the range of tasks. It is also possible that another person takes on this responsibility. In any case, a creative director has the final responsibility and there is concrete leadership of the campaign. In addition, a creative director manages the creative team. Incidentally, it can also be part of the tasks to select staff and attract employees. It is also possible that, in addition to the development of advertising campaigns, there is an advisory function. Furthermore, analyzing information is also part of the tasks, as well as making marketing plans and having conversations with customers. A creative director can work in the advertising world, but the position also occurs in many other sectors. For example, in the entertainment industry as well as in the film world, music sector and fashion industry. In the position, there is usually cooperation with a team of employees who each play a different role to carry out the project. The profession of creative director can also be regarded as a popular profession.

A creative direct can therefore work in various industries. It depends on the specific industry whether a creative director works with an art director film and television or, for example, with an art director advertising. If there is this collaboration, an art director is responsible for the interpretation and execution based on the lines that a creative director has set out. From the position, there is often a collaboration with, among others, editorial staff, as well as with graphic designers and with copywriters who are part of a team. When it comes to the film industry, a creative director often also has to deal with a sonologist. This is then responsible for making a music composition that fits a new film or series. In the fashion industry, there is a connection with fashion designers in that respect. For example, it depends on the type of industry or sector that a creative director has to deal with when managing a team. In the film industry, there is also a link to be made with the position of film director who is responsible for recording scenes.

CREATIVE DIRECTOR ACTIVITIES

A creative director manages all employees within the organization or department who are involved in one way or another with artistic or creative work. This may include employees who design a brochure or create a website. Or employees who compose music just like employees who come up with new concepts when it comes to new fashion when it comes to a fashion house. In any case, the position of creative director is a high position that does not occur in all organizations. It is mainly a position in branches in which the creative and artistic character play a role. In addition to managing employees within an organization, a creative director often has to deal with a marketing manager or marketing analyst. Think of this in the direction of drawing up marketing plans and analyzing data.

VARIOUS TASKS AS CREATIVE DIRECTOR:

  • Translating wishes in a creative way;
  • Having conversations with customers;
  • Leading creative department;
  • Act as a point of contact for customers;
  • Completing and executing campaigns;
  • Motivating employees;
  • Select staff;
  • Advise;
  • Analyze information;
  • Create a marketing plan.

WHAT DOES A CREATIVE DIRECTOR DO:

CREATIVE DIRECTOR TRAINING

There are various courses that offer the opportunity to fulfill the function of creative director. In view of the managerial character, it is true that at least hbo level is a requirement. It can involve various programmes with a creative slant, such as the hbo programme Visual Arts or a hbo programme Communication & Multimedia Design. For example, there are other courses available that are suitable to follow. Among other things, it is possible to follow a bachelor's degree in Advertising at the Willem De Kooning Academy in Rotter. This gives you a training to become an all-round Creative Concepter, Art Director, Copywriter or Creative Strategist.

COMPANIES WHERE A CREATIVE DIRECTOR CAN WORK

A creative director can work in all kinds of industries, ranging from the music industry to the film industry and from the graphic industry to the fashion sector. The position also occurs in the advertising industry, media industry and in the entertainment industry.

COMPETENCES CREATIVE DIRECTOR

As a creative director, it is first and foremost important to be creative and to have insight into trends. Market knowledge is also important, as is being innovative. Managerial abilities are also part of the competencies that apply to this position. This also applies to traits such as having an analytical ability and performance orientation. Planning and organizing are part of the tasks and it is important to keep an overview and to work together with others. It also comes in handy if a creative direct has motivating qualities to encourage the team to perform well.

LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS CREATIVE DIRECTOR

The labour market perspective is not very broadly focused, because it concerns a position that does not occur in all organizations. There are plenty of industries to work in this position, but it's not like there's a huge demand for creative directors. In that respect, the number of available jobs is limited. A creative director is already a higher position and the career opportunities are also limited in that respect.

TERMS OF EMPLOYMENT AND SALARY CREATIVE DIRECTOR

The salary of a creative director is on average between 3,500 euros and 5,500 euros gross per month. In addition, the income depends, among other things, on the specific industry, as well as on the exact tasks and degree of responsibility of a creative director. Experience also plays a role in determining the amount of the salary. The additional employment conditions also depend on the sector and on the available options if a collective labour agreement applies. For example, it may be that a laptop or a company car is made available. Or get a budget for personal development.

The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.

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