Product owner (Product owner)
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A product owner is part of a scrum team and represents the interests of the client, or the product owner is the customer of the product. A scrum consists of a scrum master, the development team and the product owner who want to achieve a goal together. In short, we can best describe the most important activities of a product owner as representing the customer's interests. Within a scrum we work in a certain way where efficiency and optimal return on investment (ROI) are important words. The product owner is therefore part of a multidisciplinary team, in which various professionals work together to achieve a goal. A product owner can own the product to be made or represents the interests of the owner. It is the product owner who will monitor the interests of the client and it is the product owner who will always give feedback, so that the final value of a product is maximized. A product owner is also responsible for managing the product backlog. Product backlog refers to a fixed list of points that need to be worked out in order to develop a product. The profession of product owner has similarities with the profession of product manager, but a product manager is responsible for products in a broader way. A product manager also has to deal with product development, marketing, logistics, finance and quality assurance. A product owner is therefore part of a scrum team that can be classified as a development team. All the different team members within the scrum team are responsible for established activities, which will increase the effectiveness and efficiency of the team. In addition, the chance of any errors during the development phase is much smaller by applying the scrum methodology.
As a product owner you are therefore part of a scrum of which the scrum master is the chairman. Within the scrum, everyone has their own role. The role of the product owner mainly relates to making the right product that fits within the set objectives. Consider, for example, the final cost of the product and the time frame before the product can be placed on the market. As described earlier, scrums are used to optimize efficiency. Through regular consultations and meetings, possible problems are noticed at an early stage, which can significantly increase efficiency and the Return on Investment. The scrum methodology is now found in various industries. Some professionals who may have to deal with the scrum methodology are managers, software engineers, software testers and business analysts.
For example, when a manufacturer has an idea for a product, there is a vision. Within the scrum team, the task is to convert this vision into a concrete product. It is therefore the responsibility of the product owner to look together with the developers at how the idea can be made concrete. In many cases, the product owner, together with the team members, will translate the new ideas into process steps in order to work towards the final product. A product owner is therefore an important part of the scrum. A product owner not only looks at the product to be designed but looks at the entire picture during the process, such as the final costs, the Optimal Return on Investment (ROI) and the user experience of the product.
WHAT DOES A PRODUCT OWNER DO:
TRAINING TO BECOME A PRODUCT OWNER
There are various trainers who offer the Scrum Product Owner course. The course or training to become a Scrum Product Owner will generally take a few days. Nowadays there is also an official certification to Scrum Product Owner to guarantee quality. In general, the Scrum Product Owner course is accessible to people who have at least a bachelor's degree and are, for example, a Manager or entrepreneur. For more information, see the Scrum Alliance website. In addition, there are also plenty of external training institutes where you can follow a course. Accounting is also important as an entrepreneur.
COMPANIES WHERE A PRODUCT OWNER CAN BE EMPLOYED
A product owner can work for various types of companies in different industries. In most cases, it is an additional function. Originally, the function product owner was common within the IT sector, but nowadays companies outside the IT sector also use scrum and therefore product owner. A product owner can also be the client and therefore be an entrepreneur.
COMPETENCES PRODUCT OWNER
As a product owner, you must of course have different competencies. Perhaps the most important competence as a product owner is to be able to think analytically. In addition to being able to think analytically, a product owner must have knowledge of change management. Generally important words are leadership, training, communication, persuasiveness, facilitation, result orientation, decisiveness, courage, perseverance, insight, knowledge and plans. Finally, it is also important to mention innovation, coaching and inspiration.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A PRODUCT OWNER
The labour market perspective of a product owner cannot simply be indicated, because in most cases it is a supplement to an ordinary profession or position. However, the demand for product owners nowadays can be called fairly large. In most cases, a manager or team leader will take a course to become a product owner. The career opportunities as a product owner can be seen in obtaining a management position or additional training with regard to Agile and Scrum.
TERMS OF EMPLOYMENT AND SALARY PRODUCT OWNER
It is not possible to name specific employment conditions as a product owner, because a product owner can work within different industries. A product owner will generally earn a salary between 3500 and 4500 gross per month depending on age, education and further responsibilities. A product owner can also be an entrepreneur.
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