Florist (Bloemist)
Information on this skill...
A florist is an entrepreneur or commercial employee who professionally sells flowers and plants, who the florist may or may not independently put together into a bouquet or flower arrangement. To be able to work as a florist, quite a bit of professional knowledge is needed of the different types of flowers and plants. In addition to the specific expertise of flowers and plants, it is very important to know which plants and flowers are best suited for a specific occasion. As a florist you work as an employee of a flower shop or you are the owner of your own flower shop. A florist can buy his flowers himself at the flower market, or get them delivered to the flower shop. In addition, a florist can work on the market. There are quite a lot of people who buy their weekly flowers at the market, because flowers on the market are relatively cheap. The profession of florist is not a protected profession within the Netherlands. Everyone can start their own flower shop. As a florist, it is very important to follow the latest trends, because people are usually looking for special bouquets and styles. In most cases, a florist will not only sell flowers and plants. A florist usually also sells related items, such as vases, bowls and other matching accessories. The profession of florist can be regarded as a popular profession, because many people attach importance to flowers and plants. Becoming a florist is not always easy in practice, because there can be a fair amount of competition. The general expertise of the flower sector and retail should not be underestimated either. The profession of florist must also be seen as fairly general, because florists can work in different ways. Not all florists have their own flower shop. For example, a florist can also work on assignment for customers and perhaps be active as a hobby.
An important part of the professional knowledge as a florist is the so-called flower arranging. Flower arranging is the making of a bouquet by putting together a beautiful piece that can consist of different flowers and plants. Often leaves, moss, branches and various flowers are used for this. To be able to make a beautiful flower arrangement, quite a bit of creativity is needed as a florist. These types of flower arrangements are often made for special occasions, such as a wedding, birth or funeral. In the Netherlands it is also possible to follow a course in floral design. There are different types of styles related to floral art, such as Oriental floral art, European floral art and modern floral art. Floral artists are experienced florists and/or hobbyists, who do not have to work within a flower shop. For example, there are quite a lot of volunteers who change the flowers in the church every week and arrange them themselves. In a church it is often about large forests, which must be beautifully placed. There are many flower arranging courses where hobbyists and volunteers can master flower arranging. When a florist employs staff, one also speaks of an employee green retail.
START YOUR OWN FLOWER SHOP
As described earlier, the profession of florist can be regarded as a popular profession. Quite a lot of people have the dream to start their own flower shop. In many cases, starting your own flower shop is not only dependent on the professional knowledge. A good florist must also be able to be regarded as a commercial employee, who knows how to sell the flowers and plants at the right price. In addition, a florist must be able to be regarded as a negotiator, because most florists buy the flowers and plants at the auction. The flower auction auctions various flowers and plants, which are supplied by flower growers and plant growers. Other important qualities that should not be missing as a florist are creativity and keeping up with trends. Giving workshops can also be important as a florist to increase the turnover. In that case, a florist can also be regarded as a kind of educational employee. Giving workshops is not only about learning different techniques. In most cases, teaching general flower knowledge is just as important as learning the right flower arranging techniques.
VARIOUS ACTIVITIES OF A FLORIST ARE:
- Advising clients
- Giving workshops
- Buying flowers and plants
- Compiling bouquets
- Keeping the flower shop clean
- Selling flowers and plants
- Conducting the business administration
- Following the latest trends
WHAT DOES A FLORIST DO:
TRAINING TO BECOME A FLORIST
If you want to work as a florist, it is best to follow the MBO training professional flowerbinding employee at level three. The training generally lasts three years. During this training it is possible to work four days a week and to follow the theory at school one day a week. This training is aimed at the so-called creative florist, and is a broad training to become a florist. During the training you will learn, among other things, creative flower arranging, application and care of materials and you will receive general sales lessons. Important words that fit this training are plant knowledge, product knowledge and design. In most cases, the MBO training professional flowerbinding employee must be seen as a vocational training, in which you will be under the guidance of an experienced florist, who in that case can be seen as a teacher. In addition, there are plenty of external training institutes where you can follow a training to become a florist. Accounting is also important as an entrepreneur.
COMPANIES WHERE A FLORIST CAN WORK
In many cases, a florist must be seen as an entrepreneur who works within his own flower shop. In addition, in some cases a florist can be regarded as a market vendor or market vendor if a florist works on the market. It is also conceivable that an experienced employee within a flower shop can be regarded as a branch manager. The profession of florist also occurs within garden centres. In that case, a florist can also be responsible for other activities.
COMPETENCES FLORIST
The most important competence of a florist is the professional knowledge of the flower and plant industry. In addition, communication can be regarded as an important competence, because a florist has to deal with many different sides and suppliers. Because most florists work as entrepreneurs, general management skills can also be regarded as an important competence when dealing with staff. Another important competence is inspiration. Inspiration is important, because you have to come up with new ideas every time. Generally important words for a florist are motivation, networking, trends, passion, energy, commercial, planning, organizing, vision and customer friendliness.
LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A FLORIST
The labour market perspective of an employed florist is nowadays not very large anymore. Many florists nowadays work as entrepreneurs. This does not alter the fact that the profession of florist also occurs in paid employment. It is true that not all florists in paid employment work full-time as florists. Obtaining work as a florist is not impossible, but it can take a longer period of time. The career opportunities of a florist should be seen in starting your own flower shop as an entrepreneur. There are actually no further career opportunities as a florist.
TERMS OF EMPLOYMENT AND SALARY FLORIST
As an employed florist, you earn between 1600 and 2200 euros gross per month for full working weeks, depending on your age and years of service. As an independent entrepreneur, there is usually more to earn, but your income is highly dependent on your purchase and sale as a florist. There are quite a lot of florists to be found, so the competition is usually fierce. In addition, there are of course other factors that can significantly reduce profits, such as the rent of the retail property.
The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.
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