Marketing manager (Marketing manager)

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‎In his profession, a marketing manager has the responsibility for managing a team of marketing employees. There is a managerial position in a marketing department within a company or organization. One of the important tasks is to find and apply innovative methods to meet the customer's needs. There is also work in the form of issuing an opinion. For example, to the management to inform and advise them about new sales markets. An important part of the function is the use of effective marketing campaigns to market a product or service. In addition, the goal of the marketing manager is to increase the profit. The needs of the market and more specifically of the target group are central to the tasks of the position. This also means that there is the collection of data. The data form a good basis for identifying the customer's needs and responding to them. For example, the customer data is known, as are the purchase data and any reports about complaints and customer suggestions. Responding to customer needs is a continuous process for the marketing manager. Analyzing customer wants and needs is the main priority. The marketing manager directs the employees in the department to tailor the marketing activities to the customer's needs. Furthermore, it is the responsibility to adjust and improve marketing campaigns where necessary. If there is the launch of new products or services, the responsibility of market research lies with the marketing manager.‎

‎A marketing manager works with all kinds of clients. Within the organization or company there is cooperation with the ‎‎sales manager‎‎, ‎‎financial manager‎‎, ‎‎content manager‎‎ and director. The profession of marketing manager can also be linked to various other professions in the execution of the work. For example, in the collaboration with ‎‎an art director‎‎ focused on advertising. Or with regard to the position of ‎‎account manager‎‎ just as there is the question of managing ‎‎B2B marketers‎‎. Or leading ‎‎B2C marketers‎‎ and ‎‎lead generators‎‎. There are all kinds of disciplines in which a marketing manager has relationships with other functions. For example, when it comes to the realization of content. In that context, there is a collaboration with a ‎‎copywriter‎‎, ‎‎blogger‎‎ or with a ‎‎vlogger‎‎ just like with a ‎‎guest blogger‎‎.‎

‎It is also possible that there is a collaboration with ‎‎affiliate marketers‎‎ and ‎‎online marketers‎‎. In the context of doing market research, there is a link between a marketing manager and ‎‎market researcher‎‎. By extension, it is part of the tasks to analyze data, so that there is work as ‎‎a data analyst‎‎ or ‎‎marketing analyst‎‎. There are also situations in which a marketing manager has to deal with ‎‎public relations employees‎‎ and ‎‎social media administrators‎‎. Or, for example, with the management of ‎‎customer service employees‎‎.‎

‎WHAT DOES A MARKETING MANAGER DO IN HIS POSITION‎

‎A marketing manager performs different types of work in his position. When starting a ‎‎marketing project,‎‎ for example, it is important to map out ‎‎wishes‎‎. The execution of a market research is linked to this in order to clarify the customer's needs. It is also important to investigate the target group. Setting up a ‎‎marketing plan‎‎ can then be a next step, in which there is the application of marketing strategies. There are several marketing strategies to distinguish. For example, focused on online channels or on offline channels. For example, in order to reach a certain target group, it is possible to use an ‎‎influencer‎‎. Or to approach website owners with the request to write a ‎‎guest blog‎‎. Analyzing data is important after starting a campaign. The data indicates, among other things, which marketing tools are successful and which need improvements. In the position of marketing manager, it is also important to follow trends in the market and to be ‎‎a trend watcher‎‎.‎

TAKEN MARKETING MANAGER:

  • ‎Mapping wishes‎
  • ‎Conducting market research‎
  • ‎Analyzing data‎
  • ‎Set up a marketing plan‎
  • ‎Developing a marketing strategy‎
  • ‎Target group surveys‎
  • ‎Using influencers‎
  • ‎Create guest blog‎
  • ‎Follow market trends‎
  • ‎Advising management‎

‎WHAT DOES A MARKETING MANAGER DO:‎

‎TRAINING TO BECOME A MARKETING MANAGER‎

‎In order to perform the function of marketing manager, it is important in any case to have a college level. A good basis for the performance of the function can be obtained by following the ‎‎hbo business management degree‎‎. Or by obtaining a diploma from the ‎‎hbo degree in commercial economics‎‎. This provides, among other things, a basis for the function of market research and through work experience it is possible to work as a marketing manager. For example, there are still a number of courses at hbo level that offer the opportunity to fulfill this function. Think, for example, of international marketing & management. Or at hbo or wo level, such as business administration or marketing management. There are also specific courses to follow at the Netherlands Institute for Marketing. For example, with courses in marketing directions, such as NIMA A, NIMA B and NIMA C.‎

‎COMPANIES WHERE A MARKETING MANAGER CAN BE EMPLOYED‎

‎Marketing managers are present in all medium-sized and large commercial companies. This concerns companies that are active in the B2B business or in the B2C business. It is also possible that a marketing manager works for a marketing agency. In that case, for example, large companies hire marketing agencies to develop and execute marketing plans for them. In that context, it is of course also possible that the marketing manager works as an independent ‎‎entrepreneur‎‎ and has his own marketing agency.‎

‎COMPETENCIES MARKETING MANAGER‎

‎A marketing manager must have several competencies. There is a management role, so that the manager must ‎‎communicate‎‎ well. In addition to working independently, this position also focuses on collaboration. That is also an important competence, as is the ability to ‎‎inspire‎‎ and ‎‎motivate‎‎ others. The marketing manager has different roles to fulfill. Analytical ability is also important in connection with analyzing data as a kind of ‎‎web analyst‎‎. It is also important to be able to present and have a commercial attitude.‎

‎LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A MARKETING MANAGER‎

‎The position of marketing manager has an excellent employment perspective. There is always a demand for products and services. These must therefore be put on the market and given brand awareness. In that respect, marketing managers are always needed now and in the future. Moreover, there are also excellent opportunities to grow. For example, by fulfilling the function of senior marketing consultant. Or by starting ‎‎your own‎‎ marketing agency or by growing into ‎‎a director‎‎ or commercial director.‎

‎TERMS OF EMPLOYMENT AND SALARY MARKETING MANAGER‎

‎The salary of a marketing manager is usually between 4,000 euros and 7,000 euros gross. The work experience plays a role in determining the salary. The type of company and its size are also factors that play a role in determining the ‎‎salary‎‎ of a marketing manager. In a small company, earnings may be on the lower side and in an international top company on the high side. It is usually possible to negotiate the terms of employment, such as with regard to the lease car and of course also with regard to the amount of the salary. Various arguments can be put forward, such as work experience, previously proven successful projects and available knowledge. By negotiating conditions, the marketing manager immediately shows what his convincing and commercial qualities are.‎

The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.

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