Webshop owner (Webshophouder)

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A webshop owner is the manager and/or owner of a virtual store, on which merchandise is offered. Webshops are popular nowadays and everyone can start their own webshop. Not all webshop owners have a physical store next to the webshop. In that case, a webshop owner can be regarded as an internet entrepreneur, who will mainly focus on consumers. In addition, there are many webshops that are combined with physical stores. This generally concerns the larger retailers that have multiple stores. Webshops are especially popular because they do not require the rental of a shop, which means that the operating costs are low. Another big advantage is that a webshop owner does not have to use staff. Starting your own webshop is not difficult anymore, but creating a successful webshop is difficult. Due to the great competition between webshops, the findability and price competition can be called great, so that not all webshops are successful. The well-known retailers spend a lot of budget on marketing to be found well. In most cases, smaller webshop owners do not have enough budget to compete. This does not alter the fact that everyone can start their own webshop. Nowadays it is important to distinguish yourself from other retailers in a clear way. The investment costs of a webshop are lower than those of a physical store. An important addition to this is that webshop owners have to deal with other common expenses. Think, for example, of free delivery, free returns and marketing costs. The investment costs of a webshop should not be underestimated, because keeping a webshop up to date is a day job for several people, depending on the webshop. In addition, a webshop must attract many visitors to be successful.‎

‎A webshop owner is therefore an ‎‎administrator‎‎ or ‎‎webmaster‎‎, who is responsible for a webshop. It is not the case that a webshop owner has to be a ‎‎programmer‎‎, because nowadays there are many ‎‎content management systems‎‎, so that a webshop owner does not have to program. In addition, there are ICT specialists who have specialized in building ‎‎web shops‎‎. This usually applies if clients have specific wishes. Most webshop owners need an existing content management system. As a webshop owner, setting up and managing the webshop is in most cases more important than being able to program. Managing a webshop should not be underestimated in most cases. Think, for example, of regularly adding new articles, creating product descriptions, answering emails and adjusting prices. The larger retailers nowadays have different ‎‎moderators‎‎ and ‎‎webcare employees‎‎, who do nothing but help customers. As described earlier, running a webshop is not easy in most cases, because there is a lot of competition. Being found on the internet is not easy and will generally cost a fair amount of budget, because advertising has to be made. Advertising a webshop is generally expensive.‎

GET VISITORS TO YOUR WEBSHOP‎

‎Getting enough visitors to a webshop is of ‎‎vital importance‎‎ to be able to survive. Just having a nice webshop will not ensure that you automatically get visitors. Most webshop owners spend a lot of time and budget on ‎‎content marketing‎‎ and ‎‎on search engine optimisation‎‎. Content marketing can relate to ‎‎copywriters‎‎, who write articles for webshop owners or relates to product descriptions. Good product descriptions are important when we talk about products. Retailers can also use a ‎‎product manager‎‎ for this. A product manager is responsible for marketing new products as well as possible. In addition, there may be a ‎‎brand manager‎‎, who is responsible for increasing the brand awareness of products. Another important point is to use good ‎‎product photos‎‎. Good product photos can significantly increase the number of visitors. With product photos, it is important to give the photos a clear description, so that the different search engines understand the product photos.‎

WEBSHOP MARKETING

‎Webshop owners who want to grow quickly will in most cases have to advertise. This can be done, for example, by means of ‎‎Google Ads‎‎. In that case, it is important to ‎‎measure the data‎‎ to achieve the best results. Large marketing agencies usually use a ‎‎web analyst‎‎ for this. A web analyst specializes in monitoring results and can make recommendations if certain advertising campaigns are not successful enough. In most cases, a web analyst is dealing with a ‎‎retail manager‎‎ or ‎‎marketing analyst‎‎. It is important to monitor marketing campaigns, because paying for visitors does not guarantee sales. It often happens that marketing campaigns are set up differently to achieve better results. Another way to quickly attract more visitors is to have advertising texts written, which are placed on other websites for a fee. Link ‎‎building can also‎‎ be valuable, but good link building usually takes a lot of time. Another way to attract more visitors is to start your own ‎‎tech blog‎‎. Most webshop owners also use ‎‎email marketing‎‎.‎

AFFILIATE MARKETING WEBSHOP

‎By applying affiliate marketing, it is not necessary that you sell your own products on your webshop or ‎‎website‎‎. Affiliate marketing is popular and has the great advantage that you do not have to handle ‎‎stock‎‎. In that case, a webshop owner will receive a fee per applied lead. Affiliate marketing has different forms, such as a fee per lead or dropshipping. In dropshipping, you ‎‎sell‎‎ someone else's trade under your own name. In that case, the products are sent by the ‎‎manufacturer‎‎ directly to the consumer. With affiliate marketing, it is not necessary that you have to ‎‎invest‎‎ in products yourself. Someone who specializes in affiliate marketing is called an ‎‎affiliate marketer‎‎. Affiliate marketing does have disadvantages, because there are usually many webshop owners who offer the same products. Webshop owners also often use the same product descriptions and product photos for affiliate marketing, which makes it difficult to find.‎

‎WHAT DOES A WEBSHOP OWNER DO:‎

TRAINING TO BECOME A WEBSHOP OWNER‎

‎There are no training courses to become a webshop owner. Everyone can start their own webshop and does not need to have a specific training. Of course, there are courses that can be useful as a webshop owner, such as the ‎‎Hbo programme in business economics‎‎ or the ‎‎HBO programme in business management‎‎. These training courses are especially useful for the larger webshop owners, who have to deal with staff. In addition, there are also plenty ‎‎of external training institutes‎‎ where you can follow a course. Accounting is ‎‎also‎‎ important as an independent entrepreneur.‎

COMPANIES WHERE A WEBSHOP OWNER CAN BE EMPLOYED‎

‎In most cases, a webshop owner will have to be regarded as an ‎‎entrepreneur‎‎. In this case, a webshop owner can also be regarded as ‎‎an internet entrepreneur‎‎. Retailers and ‎‎small and medium-sized businesses‎‎ can also have their own webshop. Think, for example, of ‎‎supermarket managers‎‎, ‎‎drugstores‎‎, ‎‎jewelers‎‎, ‎‎perfumeries‎‎, ‎‎hardware stores‎‎ and ‎‎fashion designers‎‎. It is not the case that all webshops require the same amount of attention, because webshops can also be automated. It is therefore perfectly conceivable that a webshop owner also performs other activities, depending on the type of webshop and the products that are offered.‎

‎COMPETENCES WEBSHOP OWNER‎

‎The competencies of a webshop owner cannot simply be indicated, because webshop owners can work in different ways. In general, a webshop owner will have to have a strong ‎‎commercial‎‎ attitude. In addition, ‎‎innovation‎‎ can be regarded as an important competence. This mainly relates to following the latest ‎‎trends‎‎ and being able to distinguish it from other webshops. Because a webshop owner has to deal with customers, you must also have good ‎‎communication‎‎ skills. Because you usually have to deal with different specialists, ‎‎networking‎‎ can also be important. Generally important words are passion, product knowledge, innovation, reliability, ‎‎laws and regulations‎‎, perseverance, ‎‎planning‎‎, organizing and performing.‎

‎LABOUR MARKET PERSPECTIVE AND CAREER OPPORTUNITIES AS A WEBSHOP OWNER

‎The labour market perspective of a webshop owner does not apply, because anyone can start a webshop. An entrepreneur will have to determine his own labour market perspective by successfully building a webshop. The growth opportunities of a webshop owner must therefore be seen in building a successful webshop. Building a successful webshop is not easy and will require a lot of perseverance. In most cases, a lot of advertising will have to be made via social media in order to bring a ‎‎webshop‎‎ to the attention of the public. The use of specialists, such as an ‎‎online marketer‎‎ who is responsible for the ‎‎acquisition‎‎, can also help enormously during the start-up phase of a webshop. Selling your webshop sooner or later is also possible. In that case, it is important to approach the right ‎‎e-commerce broker‎‎.‎

‎TERMS OF EMPLOYMENT AND SALARY WEBSHOP OWNER‎

‎Employment conditions and salary as a webshop owner do not apply to this profession. As an independent entrepreneur, you determine your own terms of employment. The salary as an internet entrepreneur or entrepreneur strongly depends on your successes as ‎‎an entrepreneur‎‎ and possible costs that you have. If you convert a lot and the profit margin is good, you will of course earn more than if you make little turnover. Achieving sufficient ‎‎leads‎‎ and ‎‎sales‎‎ is very important as a webshop owner.‎

The content on this page has been automatically translated from the Dutch language. For this reason, texts and videos on this page may contain small errors.

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